{"schema":"https://ver.cy/schemas/card/1.0.0","id":"vr.tr.logo","code":"thing-q1886349","url":"https://ver.cy/models/thing/q1886349/","name":"logo","alternateNames":["cap insignia","Newspaper nameplates of Alcalá de Henares","band logo","lockup","digital on-screen graphic","brandmark","Newspaper logos of Alcalá de Henares","HP logo","Basshunter logo","animated logo","operator logo","Firefox logo"],"kind":"thing","status":"published","version":"0.2.0-wave.3","language":"en","classifiers":{"family":"Thing Registry","category":"Information and virtual systems","entryKind":"thing","plane":"INF","domain":["INF.MED"],"industry":[],"navPath":"","tags":[],"facets":{}},"whatItIs":"A graphic mark, emblem or stylised name used by an organisation, product or person to identify itself and to be recognised at a glance, designed for reproduction across media and often protected as a trademark; logos range from wordmarks and lettermarks to symbols and combined lockups, and are governed by brand guidelines.","purpose":"Let an agent explain what a logo is and how it is designed, used and protected, relay trademark and usage rules in general terms, help describe and classify a logo, and separate the logo from the brand, the trademark registration and the organisation.","scope":{"in":[],"out":[],"boundaries":[]},"distinguishingFeatures":["Designed for recognition and reproduction","Types: wordmark, lettermark, symbol, combination","Protected by trademark where registered","Governed by brand guidelines"],"structure":{"bundles":[{"id":"identify","name":"Identify","description":"What logo this is.","layers":[{"id":"type","name":"Type","description":"Type and owner.","findings":[{"id":"type-finding","name":"Type","description":"Type.","questions":[{"text":"What type of logo is it, and which organisation or product owns it?","kind":"definition"},{"text":"Is the question about the logo, the brand, the trademark or the organisation?","kind":"boundary"}]}]},{"id":"describe","name":"Describe","description":"Description.","findings":[{"id":"describe-finding","name":"Describe","description":"Describe.","questions":[{"text":"How is the logo described in shape, colour, typography and meaning?","kind":"definition"},{"text":"Which entry fits the organisation?","kind":"action"}]}]}]},{"id":"design","name":"Design","description":"Design and production.","layers":[{"id":"principles","name":"Principles","description":"Design principles.","findings":[{"id":"principles-finding","name":"Principles","description":"Principles.","questions":[{"text":"What principles guide logo design, and how is a logo tested for reproduction?","kind":"provenance"},{"text":"Which references are standard?","kind":"provenance"}]}]},{"id":"files","name":"Files","description":"Formats and guidelines.","findings":[{"id":"files-finding","name":"Files","description":"Files.","questions":[{"text":"Which file formats, colour systems and guidelines govern use?","kind":"provenance"},{"text":"Which entry fits brand guidelines?","kind":"action"}]}]}]},{"id":"rights","name":"Rights","description":"Protection and use.","layers":[{"id":"trademark","name":"Trademark","description":"Trademark protection.","findings":[{"id":"trademark-finding","name":"Trademark","description":"Trademark.","questions":[{"text":"How are logos protected as trademarks and copyright, in general terms?","kind":"provenance"},{"text":"Is the user asking for legal advice on a dispute, which needs a lawyer?","kind":"boundary"}]}]},{"id":"use","name":"Use","description":"Permitted use.","findings":[{"id":"use-finding","name":"Use","description":"Use.","questions":[{"text":"When may a third party use a logo, and what rules apply to official emblems?","kind":"provenance"},{"text":"Which entry fits trademark law?","kind":"action"}]}]}]},{"id":"context","name":"Context","description":"History and meaning.","layers":[{"id":"history","name":"History","description":"History.","findings":[{"id":"history-finding","name":"History","description":"History.","questions":[{"text":"How did logos develop from marks and heraldry to modern branding?","kind":"provenance"},{"text":"Which entry fits the history of graphic design?","kind":"action"}]}]},{"id":"meaning","name":"Meaning","description":"Meaning and reception.","findings":[{"id":"meaning-finding","name":"Meaning","description":"Meaning.","questions":[{"text":"How do audiences read logos, and what do studies say about recognition, with attribution?","kind":"provenance"},{"text":"Is the presentation neutral about specific brands?","kind":"boundary"}]}]}]}]},"agentConduct":{"may":["Describe a logo and identify the organisation it belongs to from public sources.","Use a logo only as its owner's brand guidelines allow."],"mustNot":["Copy or imitate a logo to impersonate an organisation or deceive customers.","Put a logo on content in a way that implies endorsement the owner has not given.","Alter a logo to mock or defame its owner and present it as genuine.","Register or design a mark confusingly similar to a protected logo."],"requiresHuman":["Using a third party's logo in published material."]},"ethics":{"considerations":["Fake logos are used in fraud and phishing that harm customers.","A logo carries a reputation built by its owner."],"affectedParties":["Customers","The logo's owner","Designers"]},"owners":{"steward":"The organisation or person that owns it; trademark offices record registered logos.","roles":[],"masterSystems":["Trademark registers"]},"relations":[{"target":"Q17537576","type":"parent","note":"registry parent class"},{"target":"Q478798","type":"parent","note":"registry parent class"},{"target":"graphic design work","type":"related","note":"a creative work"},{"target":"brand identity","type":"related","note":"the wider identity"},{"target":"trademark","type":"related","note":"the legal right"}],"interaction":{"identity":{"applicability":"required","items":["Vercy registry: vr.tr.logo","Wikidata: Q1886349 (https://www.wikidata.org/wiki/Q1886349)","trademark registration number: per office where registered"]},"properties":{"applicability":"not-applicable","items":[]},"recognition":{"applicability":"optional","items":["Mark that identifies an organisation or product","Reproduced consistently under guidelines","A brand is the wider identity; a trademark is the legal right","A distinctive graphic mark or stylised name, reproduced in set colours and proportions."]},"capabilities":{"applicability":"required","items":["classify a logo by type","explain design principles and file formats","relay trademark and usage rules in general terms","distinguish logo, brand and trademark"]},"hazards":{"applicability":"required","items":["Infringement and confusingly similar marks","Misuse of official emblems","Poor reproduction across media","Confusing logo, brand and trademark"]},"interfaces":{"applicability":"required","items":["Trademark law and registration systems","Copyright in logo artwork","Brand guidelines of the owner","Rules on use of official emblems and flags"]},"context":{"applicability":"required","items":["Identifying and distinguishing an organisation or product.","wordmarks and lettermarks","symbols and pictorial marks","combination marks and lockups","emblems and badges","dynamic and responsive logos","on-screen broadcast graphics"]}},"sources":[{"title":"Wikidata item Q1886349: logo","url":"https://www.wikidata.org/wiki/Q1886349","note":"identity and sense of the item"},{"title":"Wikipedia: Logo","url":"https://en.wikipedia.org/wiki/Logo","note":"general description of the item"}],"openQuestions":["Should trademark be a separate entry?","How should trademark registers be linked?","The registry entry has merged aliases for newspaper nameplates and insignia; should they be split off?"],"resources":{"spec":"/models/things/publications/thing-q1886349/spec.json"},"provenance":{"origin":"thing registry research (pass 2)","builtFrom":["models/things/publications/thing-q1886349/spec.json"],"providers":["Claude"],"researchStatus":"unreviewed","generatedAt":"2026-09-12T20:13:52Z","builder":"tools/build_cards.py@1.0.0"},"completeness":{"sections":{"classifiers":"filled","whatItIs":"filled","purpose":"filled","distinguishingFeatures":"filled","structure":"filled","agentConduct":"filled","ethics":"filled","owners":"filled","relations":"filled","interaction.identity":"filled","interaction.properties":"not-applicable","interaction.recognition":"filled","interaction.capabilities":"filled","interaction.hazards":"filled","interaction.interfaces":"filled","interaction.context":"filled","sources":"filled"},"notes":{"_gate":"Published through the thing publication gate 1.0 on 2026-10-06T19:51:56+00:00: completeness 1.00; sense: Wikidata description; 2 live sources; review by codex: pass","interaction.properties":"Plane INF: no invented physical properties."},"score":1.0}}