{"schema":"https://ver.cy/schemas/card/1.0.0","id":"vr.tr.coca-cola","code":"thing-q2813","url":"https://ver.cy/models/thing/q2813/","name":"Coca-Cola","alternateNames":["New Coke","Coca-Cola Starlight","Coca-Cola Creations","Caffeine-Free Coca-Cola","New Coke conspiracy theories","Coca-Cola Plus","Coca-Cola Cherry Vanilla","Coca-Cola Citra","Coca-Cola Plus GreenTea","Coca-Cola Orange","Coca-Cola Vanilla","Coca-Cola Zero Sugar"],"kind":"thing","status":"published","version":"0.2.0-wave.4","language":"en","classifiers":{"family":"Thing Registry","category":"Physical world and living systems","entryKind":"thing","plane":"PHY","domain":["PHY.MAT"],"industry":[],"navPath":"","tags":[],"facets":{}},"whatItIs":"A carbonated soft drink first developed in 1886 by pharmacist John Stith Pemberton in Atlanta, sold by The Coca-Cola Company and bottlers worldwide, whose early formula included coca leaf extract, with cocaine removed by the early 20th century, and kola nut caffeine; the registry aliases include New Coke, a reformulation launched in 1985 that continued to be sold after consumer backlash prompted the return of the original formula within months, along with conspiracy theories about the change, caffeine-free and Coca-Cola Plus variants, and limited editions such as Coca-Cola Creations and Starlight. Health bodies link sugary drinks to obesity, type 2 diabetes and tooth decay, sugar taxes have been adopted in many countries, and the model presents the brand neutrally without promotion, with debates attributed.","purpose":"Let an agent explain Coca-Cola as a product, relay history, variants, marketing history, health and environmental debates from business history, public health and news sources with positions attributed, describe the named variants and New Coke episode, and distinguish Coca-Cola from The Coca-Cola Company, other colas, coca leaf products and cocaine.","scope":{"in":[],"out":[],"boundaries":[]},"distinguishingFeatures":["Global brand","Secret formula marketing","Many variants","Public health debates"],"structure":{"bundles":[{"id":"understand","name":"Understand","description":"What Coca-Cola is.","layers":[{"id":"definition","name":"Definition","description":"Definition.","findings":[{"id":"definition-finding","name":"Definition","description":"Definition.","questions":[{"text":"What is Coca-Cola, and how does it differ from The Coca-Cola Company, other colas, coca leaf products and cocaine?","kind":"definition"},{"text":"Is the question about history, nutrition, business or environmental issues?","kind":"boundary"}]}]},{"id":"variants","name":"Variants","description":"Named variants.","findings":[{"id":"variants-finding","name":"Variants","description":"Variants.","questions":[{"text":"What were New Coke, Coca-Cola Plus, Creations, Starlight and caffeine-free versions?","kind":"definition"},{"text":"Which entry fits the specific variant?","kind":"action"}]}]}]},{"id":"history","name":"History","description":"History.","layers":[{"id":"origins","name":"Origins","description":"Origins.","findings":[{"id":"origins-finding","name":"Origins","description":"Origins.","questions":[{"text":"How did Pemberton create the drink, and when was cocaine removed?","kind":"provenance"},{"text":"Which references are standard?","kind":"provenance"}]}]},{"id":"newcoke","name":"New Coke","description":"New Coke episode.","findings":[{"id":"newcoke-finding","name":"New Coke","description":"New Coke.","questions":[{"text":"Why was New Coke launched and withdrawn, and what do business historians conclude, with conspiracy claims attributed?","kind":"provenance"},{"text":"Which sources are cited?","kind":"provenance"}]}]}]},{"id":"health","name":"Health","description":"Health.","layers":[{"id":"sugar","name":"Sugar","description":"Sugary drinks.","findings":[{"id":"sugar-finding","name":"Sugar","description":"Sugar.","questions":[{"text":"What do WHO and health agencies say about sugary drinks and health?","kind":"provenance"},{"text":"Which entry fits sugar-sweetened beverage?","kind":"action"}]}]},{"id":"taxes","name":"Taxes","description":"Sugar taxes.","findings":[{"id":"taxes-finding","name":"Taxes","description":"Taxes.","questions":[{"text":"What do studies and industry say about sugar tax effects, with positions attributed?","kind":"provenance"},{"text":"Is the presentation neutral and attributed?","kind":"boundary"}]}]}]},{"id":"context","name":"Context","description":"Business and environment.","layers":[{"id":"marketing","name":"Marketing","description":"Marketing history.","findings":[{"id":"marketing-finding","name":"Marketing","description":"Marketing.","questions":[{"text":"How did Coca-Cola advertising shape global branding, as historians describe?","kind":"provenance"},{"text":"Which entry fits history of advertising?","kind":"action"}]}]},{"id":"plastic","name":"Plastic","description":"Plastic pollution.","findings":[{"id":"plastic-finding","name":"Plastic","description":"Plastic.","questions":[{"text":"What do audits and the company say about plastic packaging, with positions attributed?","kind":"provenance"},{"text":"Is the information current?","kind":"boundary"}]}]}]}]},"agentConduct":{"may":["Describe the drink's history, including its early coca extract and the 1985 reformulation, from reliable sources.","Report nutritional facts such as sugar and caffeine content from labels."],"mustNot":["Promote or advertise the drink.","Make health claims about it, good or bad, without attribution.","Repeat conspiracy theories about its formula or ingredients as fact.","Present counterfeit products as genuine."],"requiresHuman":["Publishing claims about health effects that name the brand."]},"ethics":{"considerations":["Sugary drinks contribute to diet-related disease, and their marketing often targets children.","Global brands are powerful voices in public health debates, so neutrality matters."],"affectedParties":["Consumers","Children","Bottling workers"]},"owners":{"steward":"The company that owns the brand and its licensed bottlers; trademark registers record the mark.","roles":[],"masterSystems":["Trademark registers"]},"relations":[{"target":"Q134041","type":"parent","note":"registry parent class"},{"target":"cola","type":"related","note":"in registry terms"},{"target":"The Coca-Cola Company","type":"related"},{"target":"New Coke","type":"related","note":"1985"},{"target":"Pepsi","type":"related"}],"interaction":{"identity":{"applicability":"required","items":["Vercy registry: vr.tr.coca-cola","Wikidata: Q2813 (https://www.wikidata.org/wiki/Q2813)"]},"properties":{"applicability":"required","items":["invented: 1886 year - Atlanta, John Stith Pemberton","New Coke launch: April 1985 date - withdrawn July 1985","sugar in 330 ml can: about 35 grams - regular version, varies by market"]},"recognition":{"applicability":"required","items":["Carbonated cola soft drink","New Coke, Coca-Cola Starlight, Coca-Cola Creations, caffeine-free Coca-Cola, New Coke conspiracy theories, Coca-Cola Plus","The Coca-Cola Company is the corporation; other colas include Pepsi; coca leaf products are regulated; cocaine is a controlled drug","A dark brown carbonated drink in red-labelled bottles and cans with a script logo."]},"capabilities":{"applicability":"required","items":["explain history and variants","relay marketing history","present health and environmental debates with attribution","distinguish related entities"]},"hazards":{"applicability":"required","items":["Promoting the product","Unattributed health claims","Repeating conspiracy theories as fact"]},"interfaces":{"applicability":"required","items":["Food labelling and sugar tax laws","Advertising rules for children","Packaging and recycling regulations"]},"context":{"applicability":"required","items":["Soft drink, described without promotion.","regular Coca-Cola","diet and zero-sugar versions","caffeine-free versions","flavoured and limited editions","historical reformulations such as New Coke"]}},"sources":[{"title":"Wikidata item Q2813: Coca-Cola","url":"https://www.wikidata.org/wiki/Q2813","note":"identity and sense of the item"},{"title":"Wikipedia: Coca-Cola","url":"https://en.wikipedia.org/wiki/Coca-Cola","note":"general description of the item"}],"openQuestions":["Should New Coke be a separate entry?","How should limited editions be recorded as instances?","How should public health data be linked and kept current?"],"resources":{"spec":"/models/things/publications/thing-q2813/spec.json"},"provenance":{"origin":"thing registry research (pass 2)","builtFrom":["models/things/publications/thing-q2813/spec.json"],"providers":["Claude"],"researchStatus":"unreviewed","generatedAt":"2026-09-13T23:16:04Z","builder":"tools/build_cards.py@1.0.0"},"completeness":{"sections":{"classifiers":"filled","whatItIs":"filled","purpose":"filled","distinguishingFeatures":"filled","structure":"filled","agentConduct":"filled","ethics":"filled","owners":"filled","relations":"filled","interaction.identity":"filled","interaction.properties":"filled","interaction.recognition":"filled","interaction.capabilities":"filled","interaction.hazards":"filled","interaction.interfaces":"filled","interaction.context":"filled","sources":"filled"},"notes":{"_gate":"Published through the thing publication gate 1.0 on 2026-10-07T10:10:29+00:00: completeness 1.00; sense: Wikidata description; 2 live sources; review by codex: pass"},"score":1.0}}