{"schema":"https://ver.cy/schemas/card/1.0.0","id":"vr.tr.advertising","code":"thing-q37038","url":"https://ver.cy/models/thing/q37038/","name":"advertising","alternateNames":["advertising salesperson","transformer column","advertising column","Persil clock","wall-painted advertising","Advertising balloon","advertising campaign","campaign advertising","attack ad","opportunity to see","Amazon Prime Day","teaser campaign"],"kind":"thing","status":"published","version":"0.2.0-wave.1","language":"en","classifiers":{"family":"Thing Registry","category":"Information and virtual systems","entryKind":"thing","plane":"INF","domain":["INF.KNW"],"industry":[],"navPath":"","tags":[],"facets":{}},"whatItIs":"Paid communication intended to promote products, services, organisations or ideas, delivered through media such as print, broadcast, outdoor, online, social media and in-store displays; regulated for truthfulness, protection of children and privacy.","purpose":"Let an agent handle advertising by medium, rules, disclosure, targeting and complaints, helping people recognise ads and understand their rights.","scope":{"in":[],"out":[],"boundaries":[]},"distinguishingFeatures":["Paid promotion","Many media","Regulated for honesty","Often data-targeted"],"structure":{"bundles":[{"id":"ad","name":"Ad","description":"What it is.","layers":[{"id":"identify","name":"Identify","description":"Labels.","findings":[{"id":"identify-finding","name":"Identify","description":"Recognising ads.","questions":[{"text":"Is this content an advertisement or sponsored?","kind":"boundary"},{"text":"Is it clearly labelled?","kind":"boundary"}]}]},{"id":"advertiser","name":"Advertiser","description":"Who paid.","findings":[{"id":"advertiser-finding","name":"Advertiser","description":"Advertiser.","questions":[{"text":"Who paid for the ad, according to the platform ad library?","kind":"provenance"},{"text":"Is it a political ad?","kind":"boundary"}]}]}]},{"id":"rules","name":"Rules","description":"Codes.","layers":[{"id":"claims","name":"Claims","description":"Substantiation.","findings":[{"id":"claims-finding","name":"Claims","description":"Claims.","questions":[{"text":"Can the claims in the ad be substantiated?","kind":"boundary"},{"text":"Which code applies?","kind":"provenance"}]}]},{"id":"children","name":"Children","description":"Protection.","findings":[{"id":"children-finding","name":"Children","description":"Protecting children.","questions":[{"text":"What rules protect children from certain ads here?","kind":"provenance"},{"text":"Are foods high in fat, salt or sugar restricted?","kind":"provenance"}]}]}]},{"id":"privacy","name":"Privacy","description":"Targeting.","layers":[{"id":"settings","name":"Settings","description":"Controls.","findings":[{"id":"settings-finding","name":"Settings","description":"Ad settings.","questions":[{"text":"How can a person see why they were shown an ad and change settings?","kind":"action"},{"text":"Which consent rules apply?","kind":"provenance"}]}]},{"id":"data","name":"Data","description":"Rights.","findings":[{"id":"data-finding","name":"Data","description":"Data rights.","questions":[{"text":"How can someone object to data use for advertising?","kind":"action"},{"text":"Which law applies?","kind":"provenance"}]}]}]},{"id":"complaints","name":"Complaints","description":"Redress.","layers":[{"id":"complain","name":"Complain","description":"Regulator.","findings":[{"id":"complain-finding","name":"Complain","description":"Complaints.","questions":[{"text":"Where can a misleading or offensive ad be reported?","kind":"action"},{"text":"What happens next?","kind":"provenance"}]}]},{"id":"scams","name":"Scams","description":"Fraudulent ads.","findings":[{"id":"scams-finding","name":"Scams","description":"Scam ads.","questions":[{"text":"Is this ad a scam, such as a fake investment or celebrity endorsement?","kind":"boundary"},{"text":"How can it be reported to the platform and authorities?","kind":"action"}]}]}]}]},"agentConduct":{"may":["Draft or review advertising for a client who authorized it, following advertising codes.","Label paid content clearly as advertising."],"mustNot":["Make false or misleading claims about products, prices or health effects.","Target children or vulnerable people with advertising for harmful products.","Disguise advertising as independent reviews or news.","Use personal data for targeting without a lawful basis."],"requiresHuman":["Launching campaigns on health, finance or political topics."]},"ethics":{"considerations":["Advertising can manipulate, especially children and people in difficulty.","Targeting based on personal data intrudes on privacy."],"affectedParties":["Consumers","Children","Competitors"]},"owners":{"steward":"The advertiser answers for its ads; 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