{"schema":"https://ver.cy/schemas/card/1.0.0","id":"vr.tr.campaign","code":"thing-q6056746","url":"https://ver.cy/models/thing/q6056746/","name":"campaign","alternateNames":["disinformation attack","Buy British campaign","testing","book drive","proofreading campaign","safety campaign","balc","geospatial youth campaign","geospatial mapping campaign","mapping campaign","voting campaign","road safety campaign"],"kind":"thing","status":"published","version":"0.2.0-wave.3","language":"en","classifiers":{"family":"Thing Registry","category":"Society, people and institutions","entryKind":"thing","plane":"SOC","domain":["SOC.ORG"],"industry":[],"navPath":"","tags":[],"facets":{}},"whatItIs":"An organised series of coordinated actions pursued over a period to achieve a defined goal, in domains such as politics, advertising, public health, fundraising and social causes, with examples ranging from safety campaigns, book drives, proofreading campaigns and Buy British campaigns to military campaigns and hostile efforts such as disinformation attacks; campaigns combine planning, messaging, resources and evaluation, and are studied in communication and management.","purpose":"Let an agent explain campaigns as organised efforts, relay planning and evaluation practice from communication and management sources, describe kinds across domains, and distinguish legitimate campaigns from disinformation attacks with attribution.","scope":{"in":[],"out":[],"boundaries":[]},"distinguishingFeatures":["Defined goal","Coordinated actions","Time-bound","Cross-domain"],"structure":{"bundles":[{"id":"understand","name":"Understand","description":"What a campaign is.","layers":[{"id":"definition","name":"Definition","description":"Definition and kinds.","findings":[{"id":"definition-finding","name":"Definition","description":"Definition.","questions":[{"text":"What is a campaign, and what kinds exist across politics, marketing, health and social causes?","kind":"definition"},{"text":"Is the question about campaigns in general, a specific campaign or a military campaign?","kind":"boundary"}]}]},{"id":"elements","name":"Elements","description":"Elements.","findings":[{"id":"elements-finding","name":"Elements","description":"Elements.","questions":[{"text":"What elements such as goals, audiences, messages, channels and timelines make up a campaign?","kind":"definition"},{"text":"Which entry fits the specific kind?","kind":"action"}]}]}]},{"id":"plan","name":"Plan","description":"Planning and evaluation.","layers":[{"id":"planning","name":"Planning","description":"Planning.","findings":[{"id":"planning-finding","name":"Planning","description":"Planning.","questions":[{"text":"How are campaigns planned, from objectives and audience research to budgets and schedules?","kind":"action"},{"text":"Which references are standard?","kind":"provenance"}]}]},{"id":"evaluation","name":"Evaluation","description":"Evaluation.","findings":[{"id":"evaluation-finding","name":"Evaluation","description":"Evaluation.","questions":[{"text":"How is campaign effectiveness measured and evaluated?","kind":"provenance"},{"text":"Which entry fits campaign evaluation?","kind":"action"}]}]}]},{"id":"domains","name":"Domains","description":"Domains.","layers":[{"id":"examples","name":"Examples","description":"Examples.","findings":[{"id":"examples-finding","name":"Examples","description":"Examples.","questions":[{"text":"What are notable safety, health, advocacy and consumer campaigns such as Buy British, with sources?","kind":"provenance"},{"text":"Which sources are cited?","kind":"provenance"}]}]},{"id":"volunteer","name":"Volunteer","description":"Volunteer campaigns.","findings":[{"id":"volunteer-finding","name":"Volunteer","description":"Volunteer.","questions":[{"text":"How do book drives, proofreading campaigns and similar volunteer efforts work?","kind":"provenance"},{"text":"Which entry fits the specific effort?","kind":"action"}]}]}]},{"id":"context","name":"Context","description":"Regulation and disinformation.","layers":[{"id":"regulation","name":"Regulation","description":"Regulation.","findings":[{"id":"regulation-finding","name":"Regulation","description":"Regulation.","questions":[{"text":"What laws govern political, advertising and fundraising campaigns?","kind":"provenance"},{"text":"Which entry fits campaign finance?","kind":"action"}]}]},{"id":"disinformation","name":"Disinformation","description":"Disinformation attacks.","findings":[{"id":"disinformation-finding","name":"Disinformation","description":"Disinformation.","questions":[{"text":"What are disinformation attacks, how are they identified, and how do they differ from legitimate campaigns, with attribution?","kind":"provenance"},{"text":"Is the presentation neutral and evidence-based?","kind":"boundary"}]}]}]}]},"agentConduct":{"may":["Help plan, schedule and track a campaign's activities for the organisation that runs it.","Report a campaign's stated goals, funders and results from published sources.","Draft campaign material for human review before publication."],"mustNot":["Run a campaign that conceals who is behind it or who pays for it.","Create multiple personas or accounts to make support look broader than it is.","Target people with messages based on data they did not consent to being used.","Send campaign messages to people who have not agreed to receive them."],"requiresHuman":["Publishing or sending any campaign message on an organisation's behalf.","Any use of personal data for targeting."]},"ethics":{"considerations":["Campaigns shape votes, health behaviour and giving, so concealed funding and fake support corrupt public decisions.","Targeted persuasion exploits what is known about people's vulnerabilities."],"affectedParties":["People targeted by the campaign","Donors and supporters","The wider public"]},"owners":{"steward":"The organisation or group that runs it; electoral and advertising regulators govern disclosure.","roles":[],"masterSystems":["Electoral commission campaign finance registers"]},"relations":[{"target":"Q1190554","type":"parent","note":"registry parent class"},{"target":"Q1656682","type":"parent","note":"registry parent class"},{"target":"Q43229","type":"parent","note":"registry parent class"},{"target":"planned event","type":"related","note":"in registry terms"},{"target":"organization","type":"related","note":"in registry terms, when institutionalised"},{"target":"occurrence","type":"related","note":"in registry terms"},{"target":"communication strategy","type":"related","note":"to reach audiences"}],"interaction":{"identity":{"applicability":"required","items":["Vercy registry: vr.tr.campaign","Wikidata: Q6056746 (https://www.wikidata.org/wiki/Q6056746)"]},"properties":{"applicability":"not-applicable","items":[]},"recognition":{"applicability":"optional","items":["Organised effort toward a goal","Advocacy, advertising, political, public health, fundraising, safety and military campaigns; disinformation attacks","A single event is not a campaign; a movement is broader and less organised","Not a visible object; coordinated messages, events and activities."]},"capabilities":{"applicability":"required","items":["explain the concept","relay planning practice","describe kinds","distinguish disinformation"]},"hazards":{"applicability":"required","items":["Disinformation attacks","Misleading advertising","Campaign fatigue","Confusing senses of campaign"]},"interfaces":{"applicability":"required","items":["Election and campaign finance laws","Advertising standards","Charity fundraising regulation","Platform rules on coordinated inauthentic behaviour"]},"context":{"applicability":"required","items":["Achieving a goal through coordinated action.","political and election campaigns","advertising and marketing campaigns","public health and safety campaigns","advocacy and social campaigns such as Buy British","fundraising, book drives and volunteer campaigns such as proofreading campaigns","military campaigns","hostile campaigns such as disinformation attacks"]}},"sources":[{"title":"Wikidata item Q6056746: campaign","url":"https://www.wikidata.org/wiki/Q6056746","note":"identity and sense of the item"},{"title":"Wikipedia (de): Kampagne","url":"https://de.wikipedia.org/wiki/Kampagne","note":"general description of the item"}],"openQuestions":["Should political campaign and advertising campaign be separate primary entries?","How should communication research be linked?","The registry entry has merged aliases naming specific campaigns and disinformation attacks; should they be split off?"],"resources":{"spec":"/models/things/publications/thing-q6056746/spec.json"},"provenance":{"origin":"thing registry research (pass 2)","builtFrom":["models/things/publications/thing-q6056746/spec.json"],"providers":["Claude"],"researchStatus":"unreviewed","generatedAt":"2026-09-13T02:58:53Z","builder":"tools/build_cards.py@1.0.0"},"completeness":{"sections":{"classifiers":"filled","whatItIs":"filled","purpose":"filled","distinguishingFeatures":"filled","structure":"filled","agentConduct":"filled","ethics":"filled","owners":"filled","relations":"filled","interaction.identity":"filled","interaction.properties":"not-applicable","interaction.recognition":"filled","interaction.capabilities":"filled","interaction.hazards":"filled","interaction.interfaces":"filled","interaction.context":"filled","sources":"filled"},"notes":{"_gate":"Published through the thing publication gate 1.0 on 2026-10-08T19:09:55+00:00: completeness 1.00; sense: Wikidata description; 2 live sources; review by codex: pass","interaction.properties":"Plane SOC: no invented physical properties."},"score":1.0}}