{"schema":"https://ver.cy/schemas/card/1.0.0","id":"vr.wm-eco-027","code":"wm-eco-027-marketing-campaign","url":"https://ver.cy/models/wm-eco-027-marketing-campaign/","name":"Marketing Campaign","alternateNames":[],"kind":"world-model","status":"published","version":"0.3.0-research.1","language":"en","classifiers":{"family":"World Models","category":"Society, people and institutions","entryKind":"aggregate","plane":"","domain":["SOC.ECO.MKTG"],"industry":["Cross-industry"],"navPath":"NAV.SOC.ECO.MKTG","tags":["marketing","campaign","soc.eco.mktg"],"facets":{}},"whatItIs":"Owns marketing-campaign identity, revisions, profiles and state; generic campaign, sponsor, owner, brand, market and initiative bindings; situation, insight, baseline, objective, intended outcome, hypothesis, target and success-criterion assertions; audience-definition, segment, taxonomy, source, recency, eligibility, exclusion, geography, language, accessibility and suppression bindings; value-proposition, product, service, offer, promotion, benefit and claim references; channel, endpoint, journey, touchpoint, activity, content, creative, message, localization and approval bindings; wave, flight, placement, inventory, partner, contract, schedule, cadence, sequence and frequency plan; planned and approved budget and resource allocations; metric definitions, numerators, denominators, units, baselines, targets, data sources, identity resolution, deduplication, attribution windows and models; execution, delivery, impression, viewability, invalid-traffic, reach, frequency, engagement, response, conversion and business-outcome references; experiment, treatment, control, assignment, contamination, effect, uncertainty and causal-limit assertions; approval, launch, pause, optimization, change, exception, incident, closure and retrospective evidence; distinct clocks, provenance, privacy, quality, retention, validation and loss-aware projections. External generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, experiment, sales and records masters remain authoritative.","purpose":"Represent one governed marketing campaign so agents can coordinate objectives, audiences, propositions, channels, content, schedule, budget, measurement, execution, experiments, optimization and learning without confusing campaign state with communication delivery, audience consent, sales conversion, financial commitment or causal effect.","scope":{"in":["Campaign identity, revisions, purpose, sponsor, situation, objectives, hypotheses, audiences, exclusions, propositions, channels, content, waves, placement, schedule, frequency, budget and resource allocations","Metric and attribution design, execution and performance evidence, experiments, optimization, lifecycle, outcomes, clocks, provenance, privacy, access, retention, validation and projections"],"out":["Owning generic Campaign, Project, Organization, Brand, Market, Product, Service, Offer, Promotion, Advertisement, Creative Work, Content, Audience Member, Segment, Party, Contact Point, Consent, Preference, Activity, Event, Communication, Channel Endpoint, Placement, Inventory, Contract, Order, Invoice, Payment, Budget Ledger, Dataset, Metric Definition, Observation, Experiment, Sales Lead, Opportunity, Customer, Account or Records masters","Treating campaign state as proof of delivery, impression, viewability, reach, engagement, response, conversion, revenue, consent or causality, or treating one funnel, attribution method, KPI, taxonomy or channel as universal","Autonomous targeting of protected groups, unlawful contact, consent creation, sensitive-attribute inference, dark patterns, discrimination, claim approval, content publication, media purchase, budget commitment, personal-data disclosure or record destruction"],"boundaries":[{"neighbor":"WM-ACT-028 Campaign","distinction":"The unified registry supplies a provisional parent signal only. The generic campaign coordinates activities toward an outcome; this aggregate adds marketing-specific audience, proposition, channel, content, budget and measurement context without a settled containment edge."},{"neighbor":"WM-ECO-028 Advertisement / Promotion, Offer, Product, Service and Creative Work","distinction":"The campaign binds propositions and exact external content or promotion revisions. It neither defines the promoted subject nor owns advertisement, creative, offer or promotion lifecycles."},{"neighbor":"Audience, Party, Contact, Consent, Preference and Communication","distinction":"The campaign owns intended-audience definitions and purpose-scoped bindings, not person identity, membership truth, contact permission, suppression authority or message dispatch."},{"neighbor":"Activity, placement, event, observation, experiment and sales outcome","distinction":"Execution and performance are source-qualified external evidence. Campaign state does not prove delivery or outcome, attribution does not prove causality, and leads or opportunities keep their own identity."},{"neighbor":"TM Forum, IAB Tech Lab, Schema.org, privacy law, RFC, PROV, DQV, ODRL and OpenAPI","distinction":"Each representation covers only a facet or profile; every mapping is version-pinned, jurisdiction-qualified and loss-declaring."}]},"distinguishingFeatures":["A marketing coordination with objectives, audiences, channels and measurement.","Differs from a generic campaign, which may be political, charitable or civic.","Differs from an advertisement or promotion, which is a single creative or offer.","Keeps objective, measurement, attribution and causal effect apart."],"structure":{"bundles":[{"id":"campaign-identity-purpose-authority-and-hypothesis","name":"Campaign identity, purpose, authority and hypothesis","description":"Groups marketing-campaign context for campaign identity, purpose, authority and hypothesis.","layers":[{"id":"identity-classification-sponsor-and-generic-campaign-lineage","name":"Identity, classification, sponsor and generic campaign lineage","description":"Groups source-qualified marketing-campaign context for identity, classification, sponsor and generic campaign lineage.","findings":[{"id":"campaign-id-version-profile-status-master-system-and-generic-campaign-reference","name":"Campaign ID, version, profile, status, master system and generic campaign reference","description":"Records campaign id, version, profile, status, master system and generic campaign reference as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish campaign id, version, profile, status, master system and generic campaign reference?","id":"campaign-id-version-profile-status-master-system-and-generic-campaign-reference-q01","kind":"identity"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on campaign id, version, profile, status, master system and generic campaign reference, for which purpose and under what delegated authority?","id":"campaign-id-version-profile-status-master-system-and-generic-campaign-reference-q02","kind":"ownership"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify campaign id, version, profile, status, master system and generic campaign reference?","id":"campaign-id-version-profile-status-master-system-and-generic-campaign-reference-q03","kind":"validation"}]},{"id":"campaign-type-purpose-sponsor-owner-brand-initiative-and-authority","name":"Campaign type, purpose, sponsor, owner, brand, initiative and authority","description":"Records campaign type, purpose, sponsor, owner, brand, initiative and authority as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish campaign type, purpose, sponsor, owner, brand, initiative and authority?","id":"campaign-type-purpose-sponsor-owner-brand-initiative-and-authority-q01","kind":"classification"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on campaign type, purpose, sponsor, owner, brand, initiative and authority, for which purpose and under what delegated authority?","id":"campaign-type-purpose-sponsor-owner-brand-initiative-and-authority-q02","kind":"authority"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify campaign type, purpose, sponsor, owner, brand, initiative and authority?","id":"campaign-type-purpose-sponsor-owner-brand-initiative-and-authority-q03","kind":"security"}]}]},{"id":"situation-objectives-outcomes-and-hypotheses","name":"Situation, objectives, outcomes and hypotheses","description":"Groups source-qualified marketing-campaign context for situation, objectives, outcomes and hypotheses.","findings":[{"id":"market-situation-problem-opportunity-insight-baseline-and-evidence","name":"Market situation, problem, opportunity, insight, baseline and evidence","description":"Records market situation, problem, opportunity, insight, baseline and evidence as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish market situation, problem, opportunity, insight, baseline and evidence?","id":"market-situation-problem-opportunity-insight-baseline-and-evidence-q01","kind":"evidence"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on market situation, problem, opportunity, insight, baseline and evidence, for which purpose and under what delegated authority?","id":"market-situation-problem-opportunity-insight-baseline-and-evidence-q02","kind":"requirement"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify market situation, problem, opportunity, insight, baseline and evidence?","id":"market-situation-problem-opportunity-insight-baseline-and-evidence-q03","kind":"privacy"}]},{"id":"objective-intended-outcome-hypothesis-target-success-criterion-and-priority","name":"Objective, intended outcome, hypothesis, target, success criterion and priority","description":"Records objective, intended outcome, hypothesis, target, success criterion and priority as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish objective, intended outcome, hypothesis, target, success criterion and priority?","id":"objective-intended-outcome-hypothesis-target-success-criterion-and-priority-q01","kind":"decision"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on objective, intended outcome, hypothesis, target, success criterion and priority, for which purpose and under what delegated authority?","id":"objective-intended-outcome-hypothesis-target-success-criterion-and-priority-q02","kind":"constraint"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify objective, intended outcome, hypothesis, target, success criterion and priority?","id":"objective-intended-outcome-hypothesis-target-success-criterion-and-priority-q03","kind":"retention"}]}]}]},{"id":"audience-proposition-eligibility-and-privacy","name":"Audience, proposition, eligibility and privacy","description":"Groups marketing-campaign context for audience, proposition, eligibility and privacy.","layers":[{"id":"audience-definition-segmentation-eligibility-and-exclusions","name":"Audience definition, segmentation, eligibility and exclusions","description":"Groups source-qualified marketing-campaign context for audience definition, segmentation, eligibility and exclusions.","findings":[{"id":"population-segment-taxonomy-version-criterion-source-recency-and-confidence","name":"Population, segment, taxonomy version, criterion, source, recency and confidence","description":"Records population, segment, taxonomy version, criterion, source, recency and confidence as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish population, segment, taxonomy version, criterion, source, recency and confidence?","id":"population-segment-taxonomy-version-criterion-source-recency-and-confidence-q01","kind":"classification"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on population, segment, taxonomy version, criterion, source, recency and confidence, for which purpose and under what delegated authority?","id":"population-segment-taxonomy-version-criterion-source-recency-and-confidence-q02","kind":"process"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify population, segment, taxonomy version, criterion, source, recency and confidence?","id":"population-segment-taxonomy-version-criterion-source-recency-and-confidence-q03","kind":"access"}]},{"id":"eligibility-exclusion-geography-language-accessibility-reachability-and-suppression","name":"Eligibility, exclusion, geography, language, accessibility, reachability and suppression","description":"Records eligibility, exclusion, geography, language, accessibility, reachability and suppression as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish eligibility, exclusion, geography, language, accessibility, reachability and suppression?","id":"eligibility-exclusion-geography-language-accessibility-reachability-and-suppression-q01","kind":"constraint"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on eligibility, exclusion, geography, language, accessibility, reachability and suppression, for which purpose and under what delegated authority?","id":"eligibility-exclusion-geography-language-accessibility-reachability-and-suppression-q02","kind":"event"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify eligibility, exclusion, geography, language, accessibility, reachability and suppression?","id":"eligibility-exclusion-geography-language-accessibility-reachability-and-suppression-q03","kind":"exception"}]}]},{"id":"proposition-offer-product-and-permission-bindings","name":"Proposition, offer, product and permission bindings","description":"Groups source-qualified marketing-campaign context for proposition, offer, product and permission bindings.","findings":[{"id":"value-proposition-product-service-offer-promotion-benefit-claim-and-evidence","name":"Value proposition, product, service, offer, promotion, benefit, claim and evidence","description":"Records value proposition, product, service, offer, promotion, benefit, claim and evidence as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish value proposition, product, service, offer, promotion, benefit, claim and evidence?","id":"value-proposition-product-service-offer-promotion-benefit-claim-and-evidence-q01","kind":"relationship"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on value proposition, product, service, offer, promotion, benefit, claim and evidence, for which purpose and under what delegated authority?","id":"value-proposition-product-service-offer-promotion-benefit-claim-and-evidence-q02","kind":"measurement"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify value proposition, product, service, offer, promotion, benefit, claim and evidence?","id":"value-proposition-product-service-offer-promotion-benefit-claim-and-evidence-q03","kind":"interoperability"}]},{"id":"purpose-lawful-basis-consent-preference-objection-channel-permission-and-proof","name":"Purpose, lawful basis, consent, preference, objection, channel permission and proof","description":"Records purpose, lawful basis, consent, preference, objection, channel permission and proof as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish purpose, lawful basis, consent, preference, objection, channel permission and proof?","id":"purpose-lawful-basis-consent-preference-objection-channel-permission-and-proof-q01","kind":"privacy"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on purpose, lawful basis, consent, preference, objection, channel permission and proof, for which purpose and under what delegated authority?","id":"purpose-lawful-basis-consent-preference-objection-channel-permission-and-proof-q02","kind":"evidence"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify purpose, lawful basis, consent, preference, objection, channel permission and proof?","id":"purpose-lawful-basis-consent-preference-objection-channel-permission-and-proof-q03","kind":"decision"}]}]}]},{"id":"channel-content-journey-placement-and-schedule","name":"Channel, content, journey, placement and schedule","description":"Groups marketing-campaign context for channel, content, journey, placement and schedule.","layers":[{"id":"channel-journey-touchpoint-content-and-creative-plan","name":"Channel, journey, touchpoint, content and creative plan","description":"Groups source-qualified marketing-campaign context for channel, journey, touchpoint, content and creative plan.","findings":[{"id":"channel-endpoint-touchpoint-journey-step-activity-trigger-and-dependency","name":"Channel, endpoint, touchpoint, journey step, activity, trigger and dependency","description":"Records channel, endpoint, touchpoint, journey step, activity, trigger and dependency as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish channel, endpoint, touchpoint, journey step, activity, trigger and dependency?","id":"channel-endpoint-touchpoint-journey-step-activity-trigger-and-dependency-q01","kind":"process"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on channel, endpoint, touchpoint, journey step, activity, trigger and dependency, for which purpose and under what delegated authority?","id":"channel-endpoint-touchpoint-journey-step-activity-trigger-and-dependency-q02","kind":"quality"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify channel, endpoint, touchpoint, journey step, activity, trigger and dependency?","id":"channel-endpoint-touchpoint-journey-step-activity-trigger-and-dependency-q03","kind":"identity"}]},{"id":"content-creative-message-format-call-to-action-localization-accessibility-and-approval","name":"Content, creative, message, format, call to action, localization, accessibility and approval","description":"Records content, creative, message, format, call to action, localization, accessibility and approval as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish content, creative, message, format, call to action, localization, accessibility and approval?","id":"content-creative-message-format-call-to-action-localization-accessibility-and-approval-q01","kind":"composition"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on content, creative, message, format, call to action, localization, accessibility and approval, for which purpose and under what delegated authority?","id":"content-creative-message-format-call-to-action-localization-accessibility-and-approval-q02","kind":"validation"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify content, creative, message, format, call to action, localization, accessibility and approval?","id":"content-creative-message-format-call-to-action-localization-accessibility-and-approval-q03","kind":"classification"}]}]},{"id":"wave-flight-placement-inventory-frequency-and-time-plan","name":"Wave, flight, placement, inventory, frequency and time plan","description":"Groups source-qualified marketing-campaign context for wave, flight, placement, inventory, frequency and time plan.","findings":[{"id":"wave-flight-placement-media-inventory-partner-contract-and-delivery-binding","name":"Wave, flight, placement, media, inventory, partner, contract and delivery binding","description":"Records wave, flight, placement, media, inventory, partner, contract and delivery binding as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish wave, flight, placement, media, inventory, partner, contract and delivery binding?","id":"wave-flight-placement-media-inventory-partner-contract-and-delivery-binding-q01","kind":"relationship"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on wave, flight, placement, media, inventory, partner, contract and delivery binding, for which purpose and under what delegated authority?","id":"wave-flight-placement-media-inventory-partner-contract-and-delivery-binding-q02","kind":"security"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify wave, flight, placement, media, inventory, partner, contract and delivery binding?","id":"wave-flight-placement-media-inventory-partner-contract-and-delivery-binding-q03","kind":"composition"}]},{"id":"schedule-cadence-sequence-frequency-cap-time-zone-blackout-and-trigger","name":"Schedule, cadence, sequence, frequency cap, time zone, blackout and trigger","description":"Records schedule, cadence, sequence, frequency cap, time zone, blackout and trigger as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish schedule, cadence, sequence, frequency cap, time zone, blackout and trigger?","id":"schedule-cadence-sequence-frequency-cap-time-zone-blackout-and-trigger-q01","kind":"temporal"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on schedule, cadence, sequence, frequency cap, time zone, blackout and trigger, for which purpose and under what delegated authority?","id":"schedule-cadence-sequence-frequency-cap-time-zone-blackout-and-trigger-q02","kind":"privacy"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify schedule, cadence, sequence, frequency cap, time zone, blackout and trigger?","id":"schedule-cadence-sequence-frequency-cap-time-zone-blackout-and-trigger-q03","kind":"relationship"}]}]}]},{"id":"economics-resources-measurement-and-attribution-design","name":"Economics, resources, measurement and attribution design","description":"Groups marketing-campaign context for economics, resources, measurement and attribution design.","layers":[{"id":"budget-cost-resource-team-agency-and-procurement-bindings","name":"Budget, cost, resource, team, agency and procurement bindings","description":"Groups source-qualified marketing-campaign context for budget, cost, resource, team, agency and procurement bindings.","findings":[{"id":"planned-approved-committed-incurred-actual-budget-cost-currency-and-allocation","name":"Planned, approved, committed, incurred and actual budget, cost, currency and allocation","description":"Records planned, approved, committed, incurred and actual budget, cost, currency and allocation as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish planned, approved, committed, incurred and actual budget, cost, currency and allocation?","id":"planned-approved-committed-incurred-actual-budget-cost-currency-and-allocation-q01","kind":"measurement"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on planned, approved, committed, incurred and actual budget, cost, currency and allocation, for which purpose and under what delegated authority?","id":"planned-approved-committed-incurred-actual-budget-cost-currency-and-allocation-q02","kind":"retention"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify planned, approved, committed, incurred and actual budget, cost, currency and allocation?","id":"planned-approved-committed-incurred-actual-budget-cost-currency-and-allocation-q03","kind":"state"}]},{"id":"team-agency-partner-resource-asset-contract-purchase-and-responsibility-reference","name":"Team, agency, partner, resource, asset, contract, purchase and responsibility reference","description":"Records team, agency, partner, resource, asset, contract, purchase and responsibility reference as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish team, agency, partner, resource, asset, contract, purchase and responsibility reference?","id":"team-agency-partner-resource-asset-contract-purchase-and-responsibility-reference-q01","kind":"ownership"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on team, agency, partner, resource, asset, contract, purchase and responsibility reference, for which purpose and under what delegated authority?","id":"team-agency-partner-resource-asset-contract-purchase-and-responsibility-reference-q02","kind":"access"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify team, agency, partner, resource, asset, contract, purchase and responsibility reference?","id":"team-agency-partner-resource-asset-contract-purchase-and-responsibility-reference-q03","kind":"lifecycle"}]}]},{"id":"metric-baseline-target-data-source-and-attribution-design","name":"Metric, baseline, target, data source and attribution design","description":"Groups source-qualified marketing-campaign context for metric, baseline, target, data source and attribution design.","findings":[{"id":"metric-definition-numerator-denominator-unit-baseline-target-window-and-owner","name":"Metric definition, numerator, denominator, unit, baseline, target, window and owner","description":"Records metric definition, numerator, denominator, unit, baseline, target, window and owner as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish metric definition, numerator, denominator, unit, baseline, target, window and owner?","id":"metric-definition-numerator-denominator-unit-baseline-target-window-and-owner-q01","kind":"validation"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on metric definition, numerator, denominator, unit, baseline, target, window and owner, for which purpose and under what delegated authority?","id":"metric-definition-numerator-denominator-unit-baseline-target-window-and-owner-q02","kind":"exception"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify metric definition, numerator, denominator, unit, baseline, target, window and owner?","id":"metric-definition-numerator-denominator-unit-baseline-target-window-and-owner-q03","kind":"temporal"}]},{"id":"data-source-identity-resolution-dedup-attribution-window-model-version-and-loss","name":"Data source, identity resolution, deduplication, attribution window, model version and loss","description":"Records data source, identity resolution, deduplication, attribution window, model version and loss as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish data source, identity resolution, deduplication, attribution window, model version and loss?","id":"data-source-identity-resolution-dedup-attribution-window-model-version-and-loss-q01","kind":"interoperability"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on data source, identity resolution, deduplication, attribution window, model version and loss, for which purpose and under what delegated authority?","id":"data-source-identity-resolution-dedup-attribution-window-model-version-and-loss-q02","kind":"interoperability"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify data source, identity resolution, deduplication, attribution window, model version and loss?","id":"data-source-identity-resolution-dedup-attribution-window-model-version-and-loss-q03","kind":"spatial"}]}]}]},{"id":"execution-experiment-optimization-outcome-and-learning","name":"Execution, experiment, optimization, outcome and learning","description":"Groups marketing-campaign context for execution, experiment, optimization, outcome and learning.","layers":[{"id":"delivery-impression-reach-engagement-response-and-conversion-evidence","name":"Delivery, impression, reach, engagement, response and conversion evidence","description":"Groups source-qualified marketing-campaign context for delivery, impression, reach, engagement, response and conversion evidence.","findings":[{"id":"execution-delivery-impression-viewability-invalid-traffic-reach-frequency-and-source","name":"Execution, delivery, impression, viewability, invalid traffic, reach, frequency and source","description":"Records execution, delivery, impression, viewability, invalid traffic, reach, frequency and source as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish execution, delivery, impression, viewability, invalid traffic, reach, frequency and source?","id":"execution-delivery-impression-viewability-invalid-traffic-reach-frequency-and-source-q01","kind":"event"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on execution, delivery, impression, viewability, invalid traffic, reach, frequency and source, for which purpose and under what delegated authority?","id":"execution-delivery-impression-viewability-invalid-traffic-reach-frequency-and-source-q02","kind":"decision"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify execution, delivery, impression, viewability, invalid traffic, reach, frequency and source?","id":"execution-delivery-impression-viewability-invalid-traffic-reach-frequency-and-source-q03","kind":"provenance"}]},{"id":"engagement-response-conversion-lead-opportunity-customer-revenue-and-outcome-reference","name":"Engagement, response, conversion, lead, opportunity, customer, revenue and outcome reference","description":"Records engagement, response, conversion, lead, opportunity, customer, revenue and outcome reference as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish engagement, response, conversion, lead, opportunity, customer, revenue and outcome reference?","id":"engagement-response-conversion-lead-opportunity-customer-revenue-and-outcome-reference-q01","kind":"relationship"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on engagement, response, conversion, lead, opportunity, customer, revenue and outcome reference, for which purpose and under what delegated authority?","id":"engagement-response-conversion-lead-opportunity-customer-revenue-and-outcome-reference-q02","kind":"identity"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify engagement, response, conversion, lead, opportunity, customer, revenue and outcome reference?","id":"engagement-response-conversion-lead-opportunity-customer-revenue-and-outcome-reference-q03","kind":"ownership"}]}]},{"id":"experiment-decision-lifecycle-exception-and-retrospective","name":"Experiment, decision, lifecycle, exception and retrospective","description":"Groups source-qualified marketing-campaign context for experiment, decision, lifecycle, exception and retrospective.","findings":[{"id":"experiment-treatment-control-randomization-contamination-effect-uncertainty-and-causal-limit","name":"Experiment, treatment, control, randomization, contamination, effect, uncertainty and causal limit","description":"Records experiment, treatment, control, randomization, contamination, effect, uncertainty and causal limit as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish experiment, treatment, control, randomization, contamination, effect, uncertainty and causal limit?","id":"experiment-treatment-control-randomization-contamination-effect-uncertainty-and-causal-limit-q01","kind":"quality"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on experiment, treatment, control, randomization, contamination, effect, uncertainty and causal limit, for which purpose and under what delegated authority?","id":"experiment-treatment-control-randomization-contamination-effect-uncertainty-and-causal-limit-q02","kind":"classification"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify experiment, treatment, control, randomization, contamination, effect, uncertainty and causal limit?","id":"experiment-treatment-control-randomization-contamination-effect-uncertainty-and-causal-limit-q03","kind":"authority"}]},{"id":"approve-launch-pause-optimize-change-exception-incident-close-and-retrospective","name":"Approve, launch, pause, optimize, change, exception, incident, close and retrospective","description":"Records approve, launch, pause, optimize, change, exception, incident, close and retrospective as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish approve, launch, pause, optimize, change, exception, incident, close and retrospective?","id":"approve-launch-pause-optimize-change-exception-incident-close-and-retrospective-q01","kind":"lifecycle"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on approve, launch, pause, optimize, change, exception, incident, close and retrospective, for which purpose and under what delegated authority?","id":"approve-launch-pause-optimize-change-exception-incident-close-and-retrospective-q02","kind":"composition"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify approve, launch, pause, optimize, change, exception, incident, close and retrospective?","id":"approve-launch-pause-optimize-change-exception-incident-close-and-retrospective-q03","kind":"requirement"}]}]}]},{"id":"governance-provenance-time-access-and-interoperability","name":"Governance, provenance, time, access and interoperability","description":"Groups marketing-campaign context for governance, provenance, time, access and interoperability.","layers":[{"id":"source-provenance-quality-access-retention-and-correction","name":"Source, provenance, quality, access, retention and correction","description":"Groups source-qualified marketing-campaign context for source, provenance, quality, access, retention and correction.","findings":[{"id":"owner-steward-source-actor-activity-derivation-revision-conflict-and-audit","name":"Owner, steward, source, actor, activity, derivation, revision, conflict and audit","description":"Records owner, steward, source, actor, activity, derivation, revision, conflict and audit as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish owner, steward, source, actor, activity, derivation, revision, conflict and audit?","id":"owner-steward-source-actor-activity-derivation-revision-conflict-and-audit-q01","kind":"provenance"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on owner, steward, source, actor, activity, derivation, revision, conflict and audit, for which purpose and under what delegated authority?","id":"owner-steward-source-actor-activity-derivation-revision-conflict-and-audit-q02","kind":"relationship"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify owner, steward, source, actor, activity, derivation, revision, conflict and audit?","id":"owner-steward-source-actor-activity-derivation-revision-conflict-and-audit-q03","kind":"constraint"}]},{"id":"quality-invalid-traffic-bias-uncertainty-correction-access-retention-and-tombstone","name":"Quality, invalid traffic, bias, uncertainty, correction, access, retention and tombstone","description":"Records quality, invalid traffic, bias, uncertainty, correction, access, retention and tombstone as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish quality, invalid traffic, bias, uncertainty, correction, access, retention and tombstone?","id":"quality-invalid-traffic-bias-uncertainty-correction-access-retention-and-tombstone-q01","kind":"access"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on quality, invalid traffic, bias, uncertainty, correction, access, retention and tombstone, for which purpose and under what delegated authority?","id":"quality-invalid-traffic-bias-uncertainty-correction-access-retention-and-tombstone-q02","kind":"state"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify quality, invalid traffic, bias, uncertainty, correction, access, retention and tombstone?","id":"quality-invalid-traffic-bias-uncertainty-correction-access-retention-and-tombstone-q03","kind":"process"}]}]},{"id":"campaign-clocks-validation-and-loss-aware-projections","name":"Campaign clocks, validation and loss-aware projections","description":"Groups source-qualified marketing-campaign context for campaign clocks, validation and loss-aware projections.","findings":[{"id":"planned-approved-committed-launched-active-paused-ended-observed-ingested-and-known-time","name":"Planned, approved, committed, launched, active, paused, ended, observed, ingested and known time","description":"Records planned, approved, committed, launched, active, paused, ended, observed, ingested and known time as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish planned, approved, committed, launched, active, paused, ended, observed, ingested and known time?","id":"planned-approved-committed-launched-active-paused-ended-observed-ingested-and-known-time-q01","kind":"temporal"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on planned, approved, committed, launched, active, paused, ended, observed, ingested and known time, for which purpose and under what delegated authority?","id":"planned-approved-committed-launched-active-paused-ended-observed-ingested-and-known-time-q02","kind":"lifecycle"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify planned, approved, committed, launched, active, paused, ended, observed, ingested and known time?","id":"planned-approved-committed-launched-active-paused-ended-observed-ingested-and-known-time-q03","kind":"event"}]},{"id":"identity-audience-content-metric-tmf-iab-schemaorg-privacy-rfc-prov-dqv-odrl-and-api-validation","name":"Identity, audience, content, metric, TMF, IAB, Schema.org, privacy, RFC, PROV, DQV, ODRL and API validation","description":"Records identity, audience, content, metric, tmf, iab, schema.org, privacy, rfc, prov, dqv, odrl and api validation as source-qualified marketing-campaign context while generic campaign, party, audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, contract, finance, observation, sales and records masters remain independently identifiable.","questions":[{"text":"Which stable campaign, revision, objective, audience, wave, activity and external-master identities plus explicit profile and unknown state establish identity, audience, content, metric, tmf, iab, schema.org, privacy, rfc, prov, dqv, odrl and api validation?","id":"identity-audience-content-metric-tmf-iab-schemaorg-privacy-rfc-prov-dqv-odrl-and-api-validation-q01","kind":"validation"},{"text":"Who proposed, approved, owns, supplies, observes, evaluates, may change or may rely on identity, audience, content, metric, tmf, iab, schema.org, privacy, rfc, prov, dqv, odrl and api validation, for which purpose and under what delegated authority?","id":"identity-audience-content-metric-tmf-iab-schemaorg-privacy-rfc-prov-dqv-odrl-and-api-validation-q02","kind":"temporal"},{"text":"Which definition, numerator, denominator, source, method, evidence, event time, observation time, as-of time, uncertainty and correction history qualify identity, audience, content, metric, tmf, iab, schema.org, privacy, rfc, prov, dqv, odrl and api validation?","id":"identity-audience-content-metric-tmf-iab-schemaorg-privacy-rfc-prov-dqv-odrl-and-api-validation-q03","kind":"measurement"}]}]}]}]},"agentConduct":{"may":["Plan waves, channels and budgets as drafts.","Report performance against declared metrics.","Analyse experiments under declared methods.","Check audiences against consent and suppression lists."],"mustNot":["Target protected groups or infer sensitive attributes.","Contact people without consent.","Use dark patterns.","Discriminate in offers.","Claim causal effect from attribution alone."],"requiresHuman":["Launching campaigns.","Approving audience definitions using personal data.","Approving budget changes."]},"ethics":{"considerations":["Targeting can exploit vulnerable people such as children or people with addictions.","Tracking and profiling intrude on privacy.","Misleading claims harm consumers."],"affectedParties":["Audiences and consumers","Children and vulnerable groups","Advertisers and publishers"]},"owners":{"steward":"Dimension owner, namespace authority, accountable campaign sponsor and delegated marketing, privacy, commercial, finance, legal and records authorities","roles":[{"name":"Campaign sponsor","responsibilities":["Own intended value, budget envelope, acceptable risk and accountable authorization."]},{"name":"Campaign owner","responsibilities":["Own scope, objectives, profile, lifecycle, dependencies and closure."]},{"name":"Audience and privacy steward","responsibilities":["Own audience sources, criteria, minimisation, permissions, exclusions, suppression, bias and rights handling."]},{"name":"Content and channel steward","responsibilities":["Own proposition, claims, creative, localization, accessibility, channel and frequency bindings."]},{"name":"Finance and commercial authority","responsibilities":["Own budget, cost, contract, procurement and commitment boundaries."]},{"name":"Measurement and experiment steward","responsibilities":["Own metric definitions, data sources, attribution, experiment methods, uncertainty, quality and causal limits."]},{"name":"Interoperability and records steward","responsibilities":["Own mappings, projection loss, audit, legal hold and record disposition policy."]}],"masterSystems":[]},"relations":[{"target":"WM-ACT-028","type":"references","note":"Resolve the provisional generic campaign parent signal without granting containment or cascade mutation authority."},{"target":"WM-ECO-028 and Product, Service, Offer, Promotion, Advertisement, Creative Work and Content models","type":"references","note":"Bind promoted subjects, propositions and exact content revisions without absorbing their masters."},{"target":"Organization, Brand, Market, Party, Audience, Segment, Contact Point, Consent, Preference, Activity, Event, Communication, Placement, Inventory, Contract, Finance, Dataset, Metric, Observation, Experiment, Sales Lead, Opportunity, Customer, Account and Records models","type":"references","note":"Resolve external identities, permissions, execution, evidence and outcomes without duplicating their lifecycles."},{"target":"TMF Open APIs; IAB Audience, Content and Ad Product taxonomies; Data Transparency; OM SDK and ECAPI; GDPR; ePrivacy; ICO and FTC guidance; Schema.org; RFC 3339; PROV-O; DQV; ODRL; OpenAPI 3.1.1","type":"aligned","note":"Project version-pinned marketing, audience, content, measurement, privacy, temporal, provenance, quality, policy and API views with declared loss."},{"target":"WM-ACT-028 Campaign","type":"neighbor","note":"The unified registry supplies a provisional parent signal only. The generic campaign coordinates activities toward an outcome; this aggregate adds marketing-specific audience, proposition, channel, content, budget and measurement context without a settled containment edge."},{"target":"WM-ECO-028 Advertisement / Promotion, Offer, Product, Service and Creative Work","type":"neighbor","note":"The campaign binds propositions and exact external content or promotion revisions. It neither defines the promoted subject nor owns advertisement, creative, offer or promotion lifecycles."},{"target":"Audience, Party, Contact, Consent, Preference and Communication","type":"neighbor","note":"The campaign owns intended-audience definitions and purpose-scoped bindings, not person identity, membership truth, contact permission, suppression authority or message dispatch."},{"target":"Activity, placement, event, observation, experiment and sales outcome","type":"neighbor","note":"Execution and performance are source-qualified external evidence. Campaign state does not prove delivery or outcome, attribution does not prove causality, and leads or opportunities keep their own identity."},{"target":"TM Forum, IAB Tech Lab, Schema.org, privacy law, RFC, PROV, DQV, ODRL and OpenAPI","type":"neighbor","note":"Each representation covers only a facet or profile; every mapping is version-pinned, jurisdiction-qualified and loss-declaring."},{"target":"WM-ACT-028","type":"parent"}],"interaction":{"identity":{"applicability":"required","items":["Authoritative master-system identifier for campaign, revision, objective, audience definition, wave, activity, metric, measurement, experiment, decision or artifact, qualified by namespace and kind.","Governed globally resolvable campaign or artifact IRI.","Dimension UUID or ULID when neither preceding identifier exists."]},"properties":{"applicability":"not-applicable","items":[]},"recognition":{"applicability":"optional","items":["A campaign names a sponsor, objectives, audiences, channels, a schedule and a budget.","Often confused with an advertisement, a promotion, a communication or a sales opportunity."]},"capabilities":{"applicability":"required","items":["Register marketing campaign: Governed operation to register marketing campaign without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction.","Define objectives and hypotheses: Governed operation to define objectives and hypotheses without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction.","Define and evaluate audience: Governed operation to define and evaluate audience without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction.","Bind proposition, content and channels: Governed operation to bind proposition, content and channels without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction.","Plan waves, schedule and frequency: Governed operation to plan waves, schedule and frequency without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction.","Allocate budget and resources: Governed operation to allocate budget and resources without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction.","Define measurement and attribution: Governed operation to define measurement and attribution without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction.","Record execution and performance: Governed operation to record execution and performance without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction.","Evaluate experiment and optimize: Governed operation to evaluate experiment and optimize without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction.","Transition, close, correct, project, retain and audit: Governed operation to transition, close, correct, project, retain and audit without autonomous targeting of protected groups, contact, consent creation, dark patterns, content publication, media purchase, budget commitment, discrimination, disclosure or record destruction."]},"hazards":{"applicability":"required","items":["Privacy violations.","Discriminatory targeting.","Budget overspend."]},"interfaces":{"applicability":"required","items":["IAB Tech Lab OpenRTB and Content Taxonomy.","IAB Europe Transparency and Consent Framework.","Schema.org.","W3C Data Privacy Vocabulary (DPV).","ISO 4217 currency codes."]},"context":{"applicability":"required","items":["Direct marketing, consent, cookies, profiling, political campaigning, children, protected categories, claims, promotions, accessibility and retention depend on jurisdiction, channel, sector and audience type.","GDPR, the ePrivacy Directive, ICO guidance and FTC CAN-SPAM guidance are scoped profiles, not universal law."]}},"sources":[{"title":"Open API Directory","url":"https://www.tmforum.org/open-digital-architecture/open-apis","note":"TM Forum"},{"title":"Promotion API TMF671","url":"https://www.tmforum.org/resources/specification/tmf671-promotion-api-rest-specification-r17-0-0/","note":"TM Forum"},{"title":"Communication API TMF681","url":"https://www.tmforum.org/resources/specification/tmf681-communication-api-rest-specification-r18-0-0/","note":"TM Forum"},{"title":"Event Management API TMF688","url":"https://www.tmforum.org/resources/specification/tmf688-event-management-api-user-guide-v4-0-0/","note":"TM Forum"},{"title":"Sales Management API TMF699","url":"https://www.tmforum.org/open-digital-architecture/open-apis/sales-management-api-TMF699/v5.0.0","note":"TM Forum"},{"title":"Audience Taxonomy","url":"https://iabtechlab.com/standards/audience-taxonomy/","note":"IAB Technology Laboratory"},{"title":"Content Taxonomy","url":"https://iabtechlab.com/standards/content-taxonomy/","note":"IAB Technology Laboratory"},{"title":"Ad Product Taxonomy","url":"https://iabtechlab.com/standards/ad-product-taxonomy/","note":"IAB Technology Laboratory"},{"title":"Data Transparency Standard","url":"https://iabtechlab.com/standards/data-transparency-standard/","note":"IAB Technology Laboratory"},{"title":"Measurement Standards and Software","url":"https://iabtechlab.com/standards/measurement/","note":"IAB Technology Laboratory"},{"title":"Open Measurement SDK","url":"https://iabtechlab.com/standards/open-measurement-sdk/","note":"IAB Technology Laboratory"},{"title":"General Data Protection Regulation","url":"https://eur-lex.europa.eu/eli/reg/2016/679/oj","note":"European Union"},{"title":"Directive on privacy and electronic communications","url":"https://eur-lex.europa.eu/eli/dir/2002/58/oj","note":"European Union"},{"title":"Direct marketing guidance","url":"https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/direct-marketing-guidance/","note":"United Kingdom Information Commissioner's Office"},{"title":"CAN-SPAM Act Compliance Guide for Business","url":"https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business","note":"United States Federal Trade Commission"},{"title":"Audience","url":"https://schema.org/Audience","note":"Schema.org Community Group"},{"title":"Event","url":"https://schema.org/Event","note":"Schema.org Community Group"},{"title":"Date and Time on the Internet: Timestamps","url":"https://www.rfc-editor.org/rfc/rfc3339.html","note":"Internet Engineering Task Force"},{"title":"PROV-O: The PROV Ontology","url":"https://www.w3.org/TR/prov-o/","note":"World Wide Web Consortium"},{"title":"Data Quality Vocabulary","url":"https://www.w3.org/TR/vocab-dqv/","note":"World Wide Web Consortium"},{"title":"ODRL Information Model 2.2","url":"https://www.w3.org/TR/odrl-model/","note":"World Wide Web Consortium"},{"title":"OpenAPI Specification 3.1.1","url":"https://spec.openapis.org/oas/v3.1.1.html","note":"OpenAPI Initiative"}],"openQuestions":["Canonically adjudicate the WM-ACT-028 parent signal and register relations to audience, consent, offer, promotion, advertisement, creative, activity, communication, placement, finance, observation, experiment and sales models.","Create consumer, business, public-sector, fundraising, political, advocacy, recruitment, event, retail, lifecycle, loyalty, partner and regulated-sector campaign profiles.","Benchmark and conformance-test audience, identity-resolution, frequency, KPI, attribution, incrementality, invalid-traffic and optimization methods.","Validate jurisdiction, channel, consent, suppression, profiling, competition, claims, children, political advertising, accessibility, privacy and records policies.","Pin exact TM Forum and IAB release artefacts and validate mappings against concrete implementations.","Obtain independent external research, marketing operations, measurement, privacy, legal, finance and data-governance review before promotion beyond reviewable-draft assurance.","Claude and Grok each timed out on one bounded attempt; no independent external result was admitted.","WM-ACT-028 is only a provisional parent signal and the frozen relation ledger contains no settled WM-ECO-027 edge.","Consumer, business, public-sector, fundraising, political, advocacy, recruitment, partner, event, retail, lifecycle, loyalty and regulated-sector campaigns need separate profiles.","Audience construction, identity resolution, frequency, KPI, attribution, incrementality, media-quality, fiscal, accessibility and brand-safety methods require organization and channel validation.","TM Forum pages had direct-access limitations, TMF699 labelling is inconsistent, and every TMF, IAB, Schema.org, privacy, RFC, PROV, DQV, ODRL and OpenAPI mapping needs release-pinned conformance tests."],"resources":{"spec":"/models/wm-eco-027-marketing-campaign/spec.yaml","agents":"/models/wm-eco-027-marketing-campaign/AGENTS.md","source":"https://github.com/ver-cy/world-models/tree/feat/mega-model-registry/research/runs/wm-eco-027"},"provenance":{"origin":"world-models research","builtFrom":["models/wm-eco-027-marketing-campaign/spec.yaml","ver-cy/world-models/card-supplements/wm-eco-027-marketing-campaign.json"],"providers":["Codex"],"researchStatus":"reviewable-draft","generatedAt":"2026-09-06T16:27:21Z","builder":"tools/build_cards.py@1.0.0"},"completeness":{"sections":{"classifiers":"filled","whatItIs":"filled","purpose":"filled","distinguishingFeatures":"filled","structure":"filled","agentConduct":"filled","ethics":"filled","owners":"filled","relations":"filled","interaction.identity":"filled","interaction.properties":"not-applicable","interaction.recognition":"filled","interaction.capabilities":"filled","interaction.hazards":"filled","interaction.interfaces":"filled","interaction.context":"filled","sources":"filled"},"notes":{"interaction.properties":"Institutional or informational subject: no invented physical properties.","_supplement":"Sections authored in card supplement 1.0.0 by Claude (Opus 5.5) (2026-10-05, unreviewed). Written from the published specification and established practice in the field; no new sources were read. Unreviewed."},"score":1.0}}