{"schema":"https://ver.cy/schemas/card/1.0.0","id":"vr.wm-eco-028","code":"wm-eco-028-advertisement-promotion","url":"https://ver.cy/models/wm-eco-028-advertisement-promotion/","name":"Advertisement / Promotion","alternateNames":[],"kind":"world-model","status":"published","version":"0.3.0-research.1","language":"en","classifiers":{"family":"World Models","category":"Society, people and institutions","entryKind":"aggregate","plane":"","domain":["SOC.ECO.ADS"],"industry":["Cross-industry"],"navPath":"NAV.SOC.ECO.ADS","tags":["advertisement","promotion","soc.eco.ads"],"facets":{}},"whatItIs":"Owns promotional-record identity, mandatory advertisement-versus-sales-promotion discriminator, revisions, profiles and state; sponsor, advertiser, beneficiary, payer, responsible-party, publisher, platform, agency, endorser, seller and intermediary role bindings; promoted-subject, proposition, claim, qualification, omission, comparative basis, evidence, test, endorsement, material connection, sponsorship and required-disclosure assertions; creative, content, language, format, accessibility, ad-marking, native-separation, interactivity and rights bindings; channel, placement, inventory, schedule, frequency, seller authorization and supply-path references; promotion benefit, coupon, discount, reward, value, eligibility, exclusions, quantity, window, territory, terms, entry and redemption instructions; external redemption, clearing and settlement references; draft, review, approval, release, pause, withdrawal, expiry, supersession and correction states; external serve, impression, viewability, interaction, conversion and redemption observations; targeting, privacy, minors, vulnerability, prohibited use, brand safety, complaint, challenge, takedown, regulator and dispute references; distinct clocks, provenance, quality, access, retention, validation and loss-aware projections. External campaign, creative work, product, service, offer, price, party, audience, consent, placement, inventory, communication, observation, order, contract, payment, ledger, enforcement and records masters remain authoritative.","purpose":"Represent a governed promotional-instrument specification family with discriminated advertisement and sales-promotion profiles so agents can understand claims, evidence, disclosures, creative and placement bindings, benefit mechanics, terms, lifecycle, observations and remedies without confusing approval with legality, release with dissemination, exposure with effectiveness or redemption with settlement.","scope":{"in":["Promotional identity, advertisement and sales-promotion subtypes, parties, claims, evidence, endorsement, sponsorship, disclosure, creative, media and placement bindings","Promotion mechanics, benefits, eligibility, exclusions, terms, lifecycle, external observations, targeting safeguards, complaints, corrections, clocks, provenance, access, retention, validation and projections"],"out":["Owning Campaign, Creative Work, Content, Product, Service, Offer, Price, Party, Audience, Segment, Contact Point, Consent, Preference, Placement, Inventory, Communication, Delivery, Interaction, Observation, Order, Contract, Invoice, Payment, Ledger, Complaint, Enforcement Case or Records masters","Treating advertisement and sales promotion as one undifferentiated instance type, or treating claim, evidence, approval, legality, release, serve, impression, viewability, response, conversion, redemption and settlement as mutually proving states","Autonomous protected-group targeting, sensitive-attribute inference, claim invention, evidence fabrication, endorsement, hidden advertising, content publication, media purchase, benefit commitment, contact, personal-data disclosure or record destruction"],"boundaries":[{"neighbor":"WM-MED-001 Creative Work","distinction":"The unified registry supplies a provisional parent signal only. Advertisement is a governed promotional use and claim context that binds an exact creative revision; it does not own the creative work, expression or rights lifecycle."},{"neighbor":"WM-ECO-027 Marketing Campaign","distinction":"A campaign coordinates objectives, audience, channels, schedule, budget and measurement. This model defines the promotional instrument, claim, disclosure, creative or benefit mechanics bound into that campaign."},{"neighbor":"Offer, Price, Product, Service, Coupon, Order, Payment and Ledger","distinction":"A sales promotion describes presented benefit mechanics and terms; authoritative eligibility, entitlement, transaction, redemption, clearing, settlement and accounting outcomes remain external."},{"neighbor":"Placement, delivery, impression, viewability, interaction and conversion","distinction":"The promotional record binds intended media and technical profiles. Every dissemination or performance fact is an independently identified source-qualified observation."},{"neighbor":"IAB, GS1, EU, FTC, RFC, PROV, DQV, ODRL and OpenAPI","distinction":"Each representation covers a channel, promotion, jurisdiction, temporal, provenance, quality, policy or API facet; every mapping is version-pinned, profile-qualified and loss-declaring."}]},"distinguishingFeatures":["Holds the promotional instrument and its claims, not the campaign that schedules it or the creative work that carries it.","Requires an explicit discriminator: an advertisement communicates a message, a sales promotion offers a time-limited benefit with terms.","Keeps claim, substantiation, approval and legality as separate assertions, so an approved advert is not presumed lawful.","Records exposure, response and redemption as external observations, not as proof of effectiveness or settlement."],"structure":{"bundles":[{"id":"identity-boundary-standing-and-responsibility","name":"Identity, boundary, standing and responsibility","description":"Groups advertisement or promotion context for identity, boundary, standing and responsibility.","layers":[{"id":"promotional-instrument-identity-subtype-and-version","name":"Promotional instrument identity, subtype and version","description":"Groups source-qualified advertisement or promotion context for promotional instrument identity, subtype and version.","findings":[{"id":"promotional-record-id-profile-version-status-and-master-system","name":"Promotional record ID, profile, version, status and master system","description":"Records promotional record id, profile, version, status and master system as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish promotional record id, profile, version, status and master system?","id":"promotional-record-id-profile-version-status-and-master-system-q01","kind":"identity"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on promotional record id, profile, version, status and master system, for which purpose and under what authority or restriction?","id":"promotional-record-id-profile-version-status-and-master-system-q02","kind":"provenance"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify promotional record id, profile, version, status and master system?","id":"promotional-record-id-profile-version-status-and-master-system-q03","kind":"quality"}]},{"id":"advertisement-versus-sales-promotion-discriminator-and-whole-part-boundary","name":"Advertisement versus sales-promotion discriminator and whole-part boundary","description":"Records advertisement versus sales-promotion discriminator and whole-part boundary as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish advertisement versus sales-promotion discriminator and whole-part boundary?","id":"advertisement-versus-sales-promotion-discriminator-and-whole-part-boundary-q01","kind":"classification"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on advertisement versus sales-promotion discriminator and whole-part boundary, for which purpose and under what authority or restriction?","id":"advertisement-versus-sales-promotion-discriminator-and-whole-part-boundary-q02","kind":"ownership"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify advertisement versus sales-promotion discriminator and whole-part boundary?","id":"advertisement-versus-sales-promotion-discriminator-and-whole-part-boundary-q03","kind":"validation"}]}]},{"id":"sponsor-advertiser-payer-publisher-and-intermediary-standing","name":"Sponsor, advertiser, payer, publisher and intermediary standing","description":"Groups source-qualified advertisement or promotion context for sponsor, advertiser, payer, publisher and intermediary standing.","findings":[{"id":"sponsor-advertiser-beneficiary-payer-and-responsible-party","name":"Sponsor, advertiser, beneficiary, payer and responsible party","description":"Records sponsor, advertiser, beneficiary, payer and responsible party as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish sponsor, advertiser, beneficiary, payer and responsible party?","id":"sponsor-advertiser-beneficiary-payer-and-responsible-party-q01","kind":"authority"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on sponsor, advertiser, beneficiary, payer and responsible party, for which purpose and under what authority or restriction?","id":"sponsor-advertiser-beneficiary-payer-and-responsible-party-q02","kind":"authority"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify sponsor, advertiser, beneficiary, payer and responsible party?","id":"sponsor-advertiser-beneficiary-payer-and-responsible-party-q03","kind":"security"}]},{"id":"publisher-platform-agency-endorser-seller-and-intermediary-roles","name":"Publisher, platform, agency, endorser, seller and intermediary roles","description":"Records publisher, platform, agency, endorser, seller and intermediary roles as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish publisher, platform, agency, endorser, seller and intermediary roles?","id":"publisher-platform-agency-endorser-seller-and-intermediary-roles-q01","kind":"relationship"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on publisher, platform, agency, endorser, seller and intermediary roles, for which purpose and under what authority or restriction?","id":"publisher-platform-agency-endorser-seller-and-intermediary-roles-q02","kind":"requirement"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify publisher, platform, agency, endorser, seller and intermediary roles?","id":"publisher-platform-agency-endorser-seller-and-intermediary-roles-q03","kind":"privacy"}]}]}]},{"id":"message-claim-evidence-and-disclosure","name":"Message, claim, evidence and disclosure","description":"Groups advertisement or promotion context for message, claim, evidence and disclosure.","layers":[{"id":"proposition-claim-comparison-and-qualification","name":"Proposition, claim, comparison and qualification","description":"Groups source-qualified advertisement or promotion context for proposition, claim, comparison and qualification.","findings":[{"id":"promoted-subject-proposition-claim-qualification-and-omission","name":"Promoted subject, proposition, claim, qualification and omission","description":"Records promoted subject, proposition, claim, qualification and omission as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish promoted subject, proposition, claim, qualification and omission?","id":"promoted-subject-proposition-claim-qualification-and-omission-q01","kind":"evidence"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on promoted subject, proposition, claim, qualification and omission, for which purpose and under what authority or restriction?","id":"promoted-subject-proposition-claim-qualification-and-omission-q02","kind":"constraint"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify promoted subject, proposition, claim, qualification and omission?","id":"promoted-subject-proposition-claim-qualification-and-omission-q03","kind":"retention"}]},{"id":"comparative-superlative-environmental-health-and-safety-claim-basis","name":"Comparative, superlative, environmental, health and safety claim basis","description":"Records comparative, superlative, environmental, health and safety claim basis as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish comparative, superlative, environmental, health and safety claim basis?","id":"comparative-superlative-environmental-health-and-safety-claim-basis-q01","kind":"validation"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on comparative, superlative, environmental, health and safety claim basis, for which purpose and under what authority or restriction?","id":"comparative-superlative-environmental-health-and-safety-claim-basis-q02","kind":"process"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify comparative, superlative, environmental, health and safety claim basis?","id":"comparative-superlative-environmental-health-and-safety-claim-basis-q03","kind":"access"}]}]},{"id":"substantiation-endorsement-sponsorship-and-required-disclosure","name":"Substantiation, endorsement, sponsorship and required disclosure","description":"Groups source-qualified advertisement or promotion context for substantiation, endorsement, sponsorship and required disclosure.","findings":[{"id":"substantiation-evidence-reasonable-basis-test-and-validity","name":"Substantiation evidence, reasonable basis, test and validity","description":"Records substantiation evidence, reasonable basis, test and validity as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish substantiation evidence, reasonable basis, test and validity?","id":"substantiation-evidence-reasonable-basis-test-and-validity-q01","kind":"quality"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on substantiation evidence, reasonable basis, test and validity, for which purpose and under what authority or restriction?","id":"substantiation-evidence-reasonable-basis-test-and-validity-q02","kind":"event"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify substantiation evidence, reasonable basis, test and validity?","id":"substantiation-evidence-reasonable-basis-test-and-validity-q03","kind":"exception"}]},{"id":"endorsement-material-connection-sponsorship-ad-marking-and-disclosure","name":"Endorsement, material connection, sponsorship, ad marking and disclosure","description":"Records endorsement, material connection, sponsorship, ad marking and disclosure as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish endorsement, material connection, sponsorship, ad marking and disclosure?","id":"endorsement-material-connection-sponsorship-ad-marking-and-disclosure-q01","kind":"requirement"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on endorsement, material connection, sponsorship, ad marking and disclosure, for which purpose and under what authority or restriction?","id":"endorsement-material-connection-sponsorship-ad-marking-and-disclosure-q02","kind":"measurement"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify endorsement, material connection, sponsorship, ad marking and disclosure?","id":"endorsement-material-connection-sponsorship-ad-marking-and-disclosure-q03","kind":"interoperability"}]}]}]},{"id":"creative-media-placement-and-technical-profiles","name":"Creative, media, placement and technical profiles","description":"Groups advertisement or promotion context for creative, media, placement and technical profiles.","layers":[{"id":"creative-expression-format-language-and-accessibility","name":"Creative expression, format, language and accessibility","description":"Groups source-qualified advertisement or promotion context for creative expression, format, language and accessibility.","findings":[{"id":"creative-expression-language-format-component-accessibility-and-rights-binding","name":"Creative expression, language, format, component, accessibility and rights binding","description":"Records creative expression, language, format, component, accessibility and rights binding as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish creative expression, language, format, component, accessibility and rights binding?","id":"creative-expression-language-format-component-accessibility-and-rights-binding-q01","kind":"composition"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on creative expression, language, format, component, accessibility and rights binding, for which purpose and under what authority or restriction?","id":"creative-expression-language-format-component-accessibility-and-rights-binding-q02","kind":"evidence"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify creative expression, language, format, component, accessibility and rights binding?","id":"creative-expression-language-format-component-accessibility-and-rights-binding-q03","kind":"decision"}]},{"id":"advertising-mark-native-separation-interactivity-and-rendering-constraints","name":"Advertising mark, native separation, interactivity and rendering constraints","description":"Records advertising mark, native separation, interactivity and rendering constraints as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish advertising mark, native separation, interactivity and rendering constraints?","id":"advertising-mark-native-separation-interactivity-and-rendering-constraints-q01","kind":"constraint"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on advertising mark, native separation, interactivity and rendering constraints, for which purpose and under what authority or restriction?","id":"advertising-mark-native-separation-interactivity-and-rendering-constraints-q02","kind":"quality"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify advertising mark, native separation, interactivity and rendering constraints?","id":"advertising-mark-native-separation-interactivity-and-rendering-constraints-q03","kind":"identity"}]}]},{"id":"channel-placement-inventory-delivery-and-supply-path-bindings","name":"Channel, placement, inventory, delivery and supply-path bindings","description":"Groups source-qualified advertisement or promotion context for channel, placement, inventory, delivery and supply-path bindings.","findings":[{"id":"channel-placement-inventory-schedule-frequency-and-delivery-binding","name":"Channel, placement, inventory, schedule, frequency and delivery binding","description":"Records channel, placement, inventory, schedule, frequency and delivery binding as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish channel, placement, inventory, schedule, frequency and delivery binding?","id":"channel-placement-inventory-schedule-frequency-and-delivery-binding-q01","kind":"relationship"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on channel, placement, inventory, schedule, frequency and delivery binding, for which purpose and under what authority or restriction?","id":"channel-placement-inventory-schedule-frequency-and-delivery-binding-q02","kind":"validation"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify channel, placement, inventory, schedule, frequency and delivery binding?","id":"channel-placement-inventory-schedule-frequency-and-delivery-binding-q03","kind":"classification"}]},{"id":"seller-buyer-intermediary-authorization-demand-and-supply-chain","name":"Seller, buyer, intermediary, authorization, demand and supply chain","description":"Records seller, buyer, intermediary, authorization, demand and supply chain as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish seller, buyer, intermediary, authorization, demand and supply chain?","id":"seller-buyer-intermediary-authorization-demand-and-supply-chain-q01","kind":"provenance"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on seller, buyer, intermediary, authorization, demand and supply chain, for which purpose and under what authority or restriction?","id":"seller-buyer-intermediary-authorization-demand-and-supply-chain-q02","kind":"security"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify seller, buyer, intermediary, authorization, demand and supply chain?","id":"seller-buyer-intermediary-authorization-demand-and-supply-chain-q03","kind":"composition"}]}]}]},{"id":"promotion-mechanics-eligibility-terms-and-economics","name":"Promotion mechanics, eligibility, terms and economics","description":"Groups advertisement or promotion context for promotion mechanics, eligibility, terms and economics.","layers":[{"id":"benefit-mechanic-eligibility-limits-and-exclusions","name":"Benefit mechanic, eligibility, limits and exclusions","description":"Groups source-qualified advertisement or promotion context for benefit mechanic, eligibility, limits and exclusions.","findings":[{"id":"promotion-benefit-mechanic-coupon-discount-reward-and-value","name":"Promotion benefit, mechanic, coupon, discount, reward and value","description":"Records promotion benefit, mechanic, coupon, discount, reward and value as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish promotion benefit, mechanic, coupon, discount, reward and value?","id":"promotion-benefit-mechanic-coupon-discount-reward-and-value-q01","kind":"classification"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on promotion benefit, mechanic, coupon, discount, reward and value, for which purpose and under what authority or restriction?","id":"promotion-benefit-mechanic-coupon-discount-reward-and-value-q02","kind":"privacy"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify promotion benefit, mechanic, coupon, discount, reward and value?","id":"promotion-benefit-mechanic-coupon-discount-reward-and-value-q03","kind":"relationship"}]},{"id":"eligibility-exclusion-quantity-window-territory-product-and-party-criteria","name":"Eligibility, exclusion, quantity, window, territory, product and party criteria","description":"Records eligibility, exclusion, quantity, window, territory, product and party criteria as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish eligibility, exclusion, quantity, window, territory, product and party criteria?","id":"eligibility-exclusion-quantity-window-territory-product-and-party-criteria-q01","kind":"constraint"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on eligibility, exclusion, quantity, window, territory, product and party criteria, for which purpose and under what authority or restriction?","id":"eligibility-exclusion-quantity-window-territory-product-and-party-criteria-q02","kind":"retention"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify eligibility, exclusion, quantity, window, territory, product and party criteria?","id":"eligibility-exclusion-quantity-window-territory-product-and-party-criteria-q03","kind":"state"}]}]},{"id":"terms-entry-redemption-validation-and-settlement-boundaries","name":"Terms, entry, redemption, validation and settlement boundaries","description":"Groups source-qualified advertisement or promotion context for terms, entry, redemption, validation and settlement boundaries.","findings":[{"id":"terms-disclosure-entry-participation-and-redemption-instructions","name":"Terms disclosure, entry, participation and redemption instructions","description":"Records terms disclosure, entry, participation and redemption instructions as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish terms disclosure, entry, participation and redemption instructions?","id":"terms-disclosure-entry-participation-and-redemption-instructions-q01","kind":"requirement"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on terms disclosure, entry, participation and redemption instructions, for which purpose and under what authority or restriction?","id":"terms-disclosure-entry-participation-and-redemption-instructions-q02","kind":"access"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify terms disclosure, entry, participation and redemption instructions?","id":"terms-disclosure-entry-participation-and-redemption-instructions-q03","kind":"lifecycle"}]},{"id":"redemption-claim-validation-reservation-clearing-and-settlement-references","name":"Redemption claim, validation, reservation, clearing and settlement references","description":"Records redemption claim, validation, reservation, clearing and settlement references as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish redemption claim, validation, reservation, clearing and settlement references?","id":"redemption-claim-validation-reservation-clearing-and-settlement-references-q01","kind":"process"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on redemption claim, validation, reservation, clearing and settlement references, for which purpose and under what authority or restriction?","id":"redemption-claim-validation-reservation-clearing-and-settlement-references-q02","kind":"exception"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify redemption claim, validation, reservation, clearing and settlement references?","id":"redemption-claim-validation-reservation-clearing-and-settlement-references-q03","kind":"temporal"}]}]}]},{"id":"lifecycle-observation-risk-and-remedy","name":"Lifecycle, observation, risk and remedy","description":"Groups advertisement or promotion context for lifecycle, observation, risk and remedy.","layers":[{"id":"revision-approval-release-dissemination-and-performance-observations","name":"Revision, approval, release, dissemination and performance observations","description":"Groups source-qualified advertisement or promotion context for revision, approval, release, dissemination and performance observations.","findings":[{"id":"draft-review-approved-released-paused-withdrawn-expired-and-superseded-state","name":"Draft, review, approved, released, paused, withdrawn, expired and superseded state","description":"Records draft, review, approved, released, paused, withdrawn, expired and superseded state as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish draft, review, approved, released, paused, withdrawn, expired and superseded state?","id":"draft-review-approved-released-paused-withdrawn-expired-and-superseded-state-q01","kind":"lifecycle"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on draft, review, approved, released, paused, withdrawn, expired and superseded state, for which purpose and under what authority or restriction?","id":"draft-review-approved-released-paused-withdrawn-expired-and-superseded-state-q02","kind":"interoperability"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify draft, review, approved, released, paused, withdrawn, expired and superseded state?","id":"draft-review-approved-released-paused-withdrawn-expired-and-superseded-state-q03","kind":"spatial"}]},{"id":"serve-impression-viewability-interaction-conversion-and-redemption-observation","name":"Serve, impression, viewability, interaction, conversion and redemption observation","description":"Records serve, impression, viewability, interaction, conversion and redemption observation as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish serve, impression, viewability, interaction, conversion and redemption observation?","id":"serve-impression-viewability-interaction-conversion-and-redemption-observation-q01","kind":"event"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on serve, impression, viewability, interaction, conversion and redemption observation, for which purpose and under what authority or restriction?","id":"serve-impression-viewability-interaction-conversion-and-redemption-observation-q02","kind":"decision"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify serve, impression, viewability, interaction, conversion and redemption observation?","id":"serve-impression-viewability-interaction-conversion-and-redemption-observation-q03","kind":"provenance"}]}]},{"id":"targeting-safety-complaint-challenge-and-remediation","name":"Targeting, safety, complaint, challenge and remediation","description":"Groups source-qualified advertisement or promotion context for targeting, safety, complaint, challenge and remediation.","findings":[{"id":"targeting-privacy-minor-vulnerability-brand-safety-and-prohibited-use","name":"Targeting, privacy, minor, vulnerability, brand safety and prohibited use","description":"Records targeting, privacy, minor, vulnerability, brand safety and prohibited use as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish targeting, privacy, minor, vulnerability, brand safety and prohibited use?","id":"targeting-privacy-minor-vulnerability-brand-safety-and-prohibited-use-q01","kind":"privacy"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on targeting, privacy, minor, vulnerability, brand safety and prohibited use, for which purpose and under what authority or restriction?","id":"targeting-privacy-minor-vulnerability-brand-safety-and-prohibited-use-q02","kind":"identity"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify targeting, privacy, minor, vulnerability, brand safety and prohibited use?","id":"targeting-privacy-minor-vulnerability-brand-safety-and-prohibited-use-q03","kind":"ownership"}]},{"id":"complaint-challenge-takedown-correction-regulator-and-dispute-reference","name":"Complaint, challenge, takedown, correction, regulator and dispute reference","description":"Records complaint, challenge, takedown, correction, regulator and dispute reference as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish complaint, challenge, takedown, correction, regulator and dispute reference?","id":"complaint-challenge-takedown-correction-regulator-and-dispute-reference-q01","kind":"exception"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on complaint, challenge, takedown, correction, regulator and dispute reference, for which purpose and under what authority or restriction?","id":"complaint-challenge-takedown-correction-regulator-and-dispute-reference-q02","kind":"classification"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify complaint, challenge, takedown, correction, regulator and dispute reference?","id":"complaint-challenge-takedown-correction-regulator-and-dispute-reference-q03","kind":"authority"}]}]}]},{"id":"governance-provenance-time-access-and-interoperability","name":"Governance, provenance, time, access and interoperability","description":"Groups advertisement or promotion context for governance, provenance, time, access and interoperability.","layers":[{"id":"source-revision-quality-conflict-time-and-retention","name":"Source, revision, quality, conflict, time and retention","description":"Groups source-qualified advertisement or promotion context for source, revision, quality, conflict, time and retention.","findings":[{"id":"source-revision-evidence-quality-confidence-conflict-and-history","name":"Source, revision, evidence quality, confidence, conflict and history","description":"Records source, revision, evidence quality, confidence, conflict and history as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish source, revision, evidence quality, confidence, conflict and history?","id":"source-revision-evidence-quality-confidence-conflict-and-history-q01","kind":"provenance"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on source, revision, evidence quality, confidence, conflict and history, for which purpose and under what authority or restriction?","id":"source-revision-evidence-quality-confidence-conflict-and-history-q02","kind":"composition"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify source, revision, evidence quality, confidence, conflict and history?","id":"source-revision-evidence-quality-confidence-conflict-and-history-q03","kind":"requirement"}]},{"id":"validity-publication-event-observation-ingestion-knowledge-and-retention-clocks","name":"Validity, publication, event, observation, ingestion, knowledge and retention clocks","description":"Records validity, publication, event, observation, ingestion, knowledge and retention clocks as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish validity, publication, event, observation, ingestion, knowledge and retention clocks?","id":"validity-publication-event-observation-ingestion-knowledge-and-retention-clocks-q01","kind":"temporal"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on validity, publication, event, observation, ingestion, knowledge and retention clocks, for which purpose and under what authority or restriction?","id":"validity-publication-event-observation-ingestion-knowledge-and-retention-clocks-q02","kind":"relationship"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify validity, publication, event, observation, ingestion, knowledge and retention clocks?","id":"validity-publication-event-observation-ingestion-knowledge-and-retention-clocks-q03","kind":"constraint"}]}]},{"id":"access-validation-conformance-and-loss-aware-projection","name":"Access, validation, conformance and loss-aware projection","description":"Groups source-qualified advertisement or promotion context for access, validation, conformance and loss-aware projection.","findings":[{"id":"purpose-authority-access-minimum-disclosure-exception-and-audit","name":"Purpose, authority, access, minimum disclosure, exception and audit","description":"Records purpose, authority, access, minimum disclosure, exception and audit as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish purpose, authority, access, minimum disclosure, exception and audit?","id":"purpose-authority-access-minimum-disclosure-exception-and-audit-q01","kind":"access"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on purpose, authority, access, minimum disclosure, exception and audit, for which purpose and under what authority or restriction?","id":"purpose-authority-access-minimum-disclosure-exception-and-audit-q02","kind":"state"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify purpose, authority, access, minimum disclosure, exception and audit?","id":"purpose-authority-access-minimum-disclosure-exception-and-audit-q03","kind":"process"}]},{"id":"profile-schema-conformance-taxonomy-version-and-loss-aware-projection","name":"Profile, schema, conformance, taxonomy version and loss-aware projection","description":"Records profile, schema, conformance, taxonomy version and loss-aware projection as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.","questions":[{"text":"Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish profile, schema, conformance, taxonomy version and loss-aware projection?","id":"profile-schema-conformance-taxonomy-version-and-loss-aware-projection-q01","kind":"interoperability"},{"text":"Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on profile, schema, conformance, taxonomy version and loss-aware projection, for which purpose and under what authority or restriction?","id":"profile-schema-conformance-taxonomy-version-and-loss-aware-projection-q02","kind":"lifecycle"},{"text":"Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify profile, schema, conformance, taxonomy version and loss-aware projection?","id":"profile-schema-conformance-taxonomy-version-and-loss-aware-projection-q03","kind":"event"}]}]}]}]},"agentConduct":{"may":["Register a promotional instrument and classify it as advertisement or sales promotion.","Check that every claim has linked substantiation and the required disclosures before review.","Flag missing sponsorship or material-connection disclosures on endorsements.","Attach delivery and redemption observations from external systems with their source."],"mustNot":["Invent or strengthen a claim, a testimonial or substantiating evidence.","Target or exclude people by inferred sensitive traits or protected characteristics.","Publish creative, buy media or commit a promotional benefit on its own initiative.","Hide the commercial nature of content or omit a required material-connection disclosure.","Treat approval or release as proof that a promotion is lawful in every market."],"requiresHuman":["Approving claims and their substantiation for release.","Releasing, withdrawing or correcting a promotion in response to a complaint or regulator.","Setting targeting criteria that involve minors or sensitive audiences."]},"ethics":{"considerations":["Misleading claims and hidden advertising exploit consumers' trust and distort their choices.","Behavioural targeting can discriminate or exploit vulnerable people, including children.","Undisclosed endorsements deceive audiences about who is speaking and why.","Unsubstantiated environmental claims mislead buyers and undermine real sustainability efforts."],"affectedParties":["Consumers and audiences exposed to the promotion","Children and other vulnerable audiences","Competitors named in comparative claims","Endorsers and influencers"]},"owners":{"steward":"Dimension owner, namespace authority, accountable sponsor and delegated advertising, promotion, creative, media, commercial, privacy, legal, accessibility and records authorities","roles":[{"name":"Sponsor and advertiser","responsibilities":["Own purpose, promoted subject, claims, intended audience, budget boundary and accountable authorization."]},{"name":"Promotion owner","responsibilities":["Own subtype, mechanics, terms, eligibility, exclusions, lifecycle and remedy coordination."]},{"name":"Creative and accessibility steward","responsibilities":["Own creative bindings, languages, formats, ad marking, disclosures, rights and accessibility review."]},{"name":"Media and supply-path steward","responsibilities":["Own channel, placement, inventory, seller authorization, intermediaries, brand safety and technical profiles."]},{"name":"Claims and evidence reviewer","responsibilities":["Own claim qualification, substantiation, comparative basis, endorsements, conflicts and evidence quality."]},{"name":"Privacy, legal and consumer-protection authority","responsibilities":["Own jurisdiction, targeting, minors, vulnerable persons, consent, objection, prohibited practices, complaints and takedowns."]},{"name":"Interoperability and records steward","responsibilities":["Own mappings, conformance, projection loss, audit, legal hold and disposition policy."]}],"masterSystems":[]},"relations":[{"target":"WM-MED-001","type":"references","note":"Bind exact Creative Work revisions under the provisional parent signal without granting containment or cascade authority."},{"target":"WM-ECO-027 and Campaign, Product, Service, Offer, Price, Party, Audience, Consent, Placement, Inventory, Communication, Observation, Order, Contract, Payment, Ledger, Complaint, Enforcement and Records models","type":"references","note":"Resolve external coordination, subjects, roles, permissions, delivery, outcome, transaction and governance identities without duplicating their lifecycles."},{"target":"IAB AdCOM, OpenRTB, Native, VAST, Ad Product Taxonomy, ads.txt, sellers.json, SupplyChain, Open Measurement and Data Transparency","type":"aligned","note":"Project version-pinned digital-advertising object, transport, classification, supply-chain and measurement profiles with declared loss."},{"target":"GS1 Digital Coupon Management and GCN; FTC guidance; EU DSA, UCPD, comparative-advertising, GDPR and ePrivacy texts; RFC 3339; PROV-O; DQV; ODRL; OpenAPI 3.1.1","type":"aligned","note":"Project promotion, jurisdiction, temporal, provenance, quality, policy and API views without claiming universal law or conformance."},{"target":"WM-MED-001 Creative Work","type":"neighbor","note":"The unified registry supplies a provisional parent signal only. Advertisement is a governed promotional use and claim context that binds an exact creative revision; it does not own the creative work, expression or rights lifecycle."},{"target":"WM-ECO-027 Marketing Campaign","type":"neighbor","note":"A campaign coordinates objectives, audience, channels, schedule, budget and measurement. This model defines the promotional instrument, claim, disclosure, creative or benefit mechanics bound into that campaign."},{"target":"Offer, Price, Product, Service, Coupon, Order, Payment and Ledger","type":"neighbor","note":"A sales promotion describes presented benefit mechanics and terms; authoritative eligibility, entitlement, transaction, redemption, clearing, settlement and accounting outcomes remain external."},{"target":"Placement, delivery, impression, viewability, interaction and conversion","type":"neighbor","note":"The promotional record binds intended media and technical profiles. Every dissemination or performance fact is an independently identified source-qualified observation."},{"target":"IAB, GS1, EU, FTC, RFC, PROV, DQV, ODRL and OpenAPI","type":"neighbor","note":"Each representation covers a channel, promotion, jurisdiction, temporal, provenance, quality, policy or API facet; every mapping is version-pinned, profile-qualified and loss-declaring."},{"target":"WM-MED-001","type":"parent"}],"interaction":{"identity":{"applicability":"required","items":["Authoritative master-system identifier for promotional record, advertisement, promotion, revision, claim, evidence, disclosure, creative binding, placement binding, mechanic, observation, decision or artifact, qualified by namespace and kind.","Governed globally resolvable promotional-record or artifact IRI.","Dimension UUID or ULID when neither preceding identifier exists."]},"properties":{"applicability":"not-applicable","items":[]},"recognition":{"applicability":"optional","items":["A promotional record names a sponsor, a promoted subject, claims with substantiation, disclosures and, for a promotion, benefit terms and validity period.","Often confused with a marketing campaign (plans and schedules many instruments), a creative work (the content itself) and an offer or price (commercial terms)."]},"capabilities":{"applicability":"required","items":["Register promotional instrument: Governed operation to register promotional instrument without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction.","Classify advertisement or sales promotion: Governed operation to classify advertisement or sales promotion without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction.","Define proposition, claim and qualification: Governed operation to define proposition, claim and qualification without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction.","Attach substantiation, endorsement and disclosure: Governed operation to attach substantiation, endorsement and disclosure without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction.","Bind creative, channel, placement and supply path: Governed operation to bind creative, channel, placement and supply path without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction.","Configure promotion mechanic, eligibility and terms: Governed operation to configure promotion mechanic, eligibility and terms without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction.","Review, approve, release, withdraw and supersede: Governed operation to review, approve, release, withdraw and supersede without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction.","Attach delivery, performance and redemption observations: Governed operation to attach delivery, performance and redemption observations without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction.","Challenge, correct, takedown and resolve: Governed operation to challenge, correct, takedown and resolve without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction.","Validate, project, retain and audit: Governed operation to validate, project, retain and audit without autonomous unlawful targeting, claim invention, evidence fabrication, endorsement, content publication, inventory purchase, benefit commitment, contact, disclosure or destruction."]},"hazards":{"applicability":"required","items":["Consumer harm from misleading or unsubstantiated claims.","Regulatory penalties and forced takedown for hidden advertising or missing disclosures.","Benefit liabilities when promotion terms are ambiguous or over-redeemed.","Discriminatory delivery caused by targeting or optimisation choices."]},"interfaces":{"applicability":"required","items":["IAB Tech Lab OpenRTB and Ad Creative ID Framework.","GS1 coupon identification for retail promotions.","ICC Advertising and Marketing Communications Code.","W3C ODRL for usage terms of creative assets.","W3C PROV-O for claim and evidence provenance."]},"context":{"applicability":"required","items":["Advertising, promotions, endorsements, comparative claims, green claims, targeting, minors, protected groups, prohibited products, direct marketing, cookies, accessibility, complaints and retention depend on jurisdiction, channel, sector and audience.","EU and United States sources are scoped profiles and cannot be treated as universal law."]}},"sources":[{"title":"Advertising Common Object Model","url":"https://iabtechlab.com/standards/adcom-advertising-common-object-model/","note":"IAB Technology Laboratory"},{"title":"OpenRTB","url":"https://iabtechlab.com/standards/openrtb/","note":"IAB Technology Laboratory"},{"title":"OpenRTB Dynamic Native Ads","url":"https://iabtechlab.com/standards/openrtb-native/","note":"IAB Technology Laboratory"},{"title":"Digital Video Ad Serving Template","url":"https://iabtechlab.com/standards/vast/","note":"IAB Technology Laboratory"},{"title":"Ad Product Taxonomy","url":"https://iabtechlab.com/standards/ad-product-taxonomy/","note":"IAB Technology Laboratory"},{"title":"Authorized Digital Sellers","url":"https://iabtechlab.com/ads.txt/","note":"IAB Technology Laboratory"},{"title":"sellers.json and SupplyChain Object","url":"https://iabtechlab.com/sellers-json/","note":"IAB Technology Laboratory"},{"title":"Open Measurement SDK","url":"https://iabtechlab.com/standards/open-measurement-sdk/","note":"IAB Technology Laboratory"},{"title":"Data Transparency Standard","url":"https://iabtechlab.com/standards/data-transparency-standard/","note":"IAB Technology Laboratory"},{"title":"Digital Coupon Management Standard Specification","url":"https://www.gs1.org/docs/digital_coupon_management/Digital_Coupon_Management_i1.pdf","note":"GS1"},{"title":"Global Coupon Number","url":"https://www.gs1.org/standards/id-keys/gcn","note":"GS1"},{"title":"Advertising and Marketing","url":"https://www.ftc.gov/business-guidance/advertising-marketing","note":"United States Federal Trade Commission"},{"title":"Advertising FAQs: A Guide for Small Business","url":"https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business","note":"United States Federal Trade Commission"},{"title":"Endorsement Guides: What People Are Asking","url":"https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking","note":"United States Federal Trade Commission"},{"title":"Digital Services Act","url":"https://eur-lex.europa.eu/eli/reg/2022/2065/oj","note":"European Union"},{"title":"Unfair Commercial Practices Directive","url":"https://eur-lex.europa.eu/eli/dir/2005/29/oj","note":"European Union"},{"title":"Misleading and Comparative Advertising Directive","url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32006L0114","note":"European Union"},{"title":"General Data Protection Regulation","url":"https://eur-lex.europa.eu/eli/reg/2016/679/oj","note":"European Union"},{"title":"Directive on privacy and electronic communications","url":"https://eur-lex.europa.eu/eli/dir/2002/58/oj","note":"European Union"},{"title":"Date and Time on the Internet: Timestamps","url":"https://www.rfc-editor.org/rfc/rfc3339.html","note":"Internet Engineering Task Force"},{"title":"PROV-O: The PROV Ontology","url":"https://www.w3.org/TR/prov-o/","note":"World Wide Web Consortium"},{"title":"Data Quality Vocabulary","url":"https://www.w3.org/TR/vocab-dqv/","note":"World Wide Web Consortium"},{"title":"ODRL Information Model 2.2","url":"https://www.w3.org/TR/odrl-model/","note":"World Wide Web Consortium"},{"title":"OpenAPI Specification 3.1.1","url":"https://spec.openapis.org/oas/v3.1.1.html","note":"OpenAPI Initiative"}],"openQuestions":["Canonically adjudicate the WM-MED-001 parent signal and register relations to campaign, creative, content, product, service, offer, price, party, audience, consent, placement, communication, observation, transaction, finance, complaint, enforcement and records models.","Evaluate whether channel and transaction implementations require Advertisement and Sales Promotion to become separate canonical models while preserving this family as an assembly.","Create broadcast, print, out-of-home, search, social, influencer, retail, direct, native, video, audio, political, health, finance, alcohol, gambling, children and environmental-claim profiles.","Benchmark and conformance-test claim substantiation, disclosure prominence, seller authorization, supply-path, invalid-traffic, viewability, targeting, eligibility, redemption and settlement mappings.","Validate jurisdiction, channel, protected-group, minors, prohibited-product, green-claim, endorsement, accessibility, tax, accounting, privacy, complaint, takedown and records policies.","Pin exact IAB and GS1 release artefacts and obtain independent advertising, promotion, legal, privacy, accessibility, finance and data-governance review before promotion beyond reviewable-draft assurance.","Claude and Grok each timed out on one bounded attempt; no independent external result was admitted.","WM-MED-001 is only a provisional parent signal and the frozen relation ledger contains no settled WM-ECO-028 edge.","Channel, sector and jurisdiction profiles for broadcast, print, out-of-home, search, social, influencer, retail, direct, native, video, audio, political, health, finance, alcohol, gambling, children and environmental claims require separate validation.","IAB specifications cover digital-advertising transport and transparency profiles, GS1 covers coupon profiles, and neither proves legal compliance or universal scope.","Exact release pins, licensed terms, implementation mappings, accessibility, tax, accounting, legal and independent external review remain outstanding."],"resources":{"spec":"/models/wm-eco-028-advertisement-promotion/spec.yaml","agents":"/models/wm-eco-028-advertisement-promotion/AGENTS.md","source":"https://github.com/ver-cy/world-models/tree/feat/mega-model-registry/research/runs/wm-eco-028"},"provenance":{"origin":"world-models research","builtFrom":["models/wm-eco-028-advertisement-promotion/spec.yaml","ver-cy/world-models/card-supplements/wm-eco-028-advertisement-promotion.json"],"providers":["Codex"],"researchStatus":"reviewable-draft","generatedAt":"2026-09-06T16:46:25Z","builder":"tools/build_cards.py@1.0.0"},"completeness":{"sections":{"classifiers":"filled","whatItIs":"filled","purpose":"filled","distinguishingFeatures":"filled","structure":"filled","agentConduct":"filled","ethics":"filled","owners":"filled","relations":"filled","interaction.identity":"filled","interaction.properties":"not-applicable","interaction.recognition":"filled","interaction.capabilities":"filled","interaction.hazards":"filled","interaction.interfaces":"filled","interaction.context":"filled","sources":"filled"},"notes":{"interaction.properties":"Institutional or informational subject: no invented physical properties.","_supplement":"Sections authored in card supplement 1.0.0 by Claude (Opus 5.5) (2026-10-05, unreviewed). Written from the published specification and established practice in the field; no new sources were read. Unreviewed."},"score":1.0}}