public relations
Let an agent explain public relations, relay functions, history, professional ethics and criticisms from communication studies and professional body sources with positions attributed, describe the named areas and flag critical aliases, and distinguish PR from advertising, marketing, journalism, propaganda and lobbying as a regulated activity.
Research draft, second pass
A second pass drafted this model: the structure a model of this thing needs, and what is known about it in the world. The line under this one says how the second half was obtained - researched against sources, or recalled without web access, in which case nothing here was read anywhere and every claim is a lead to verify. Unreviewed either way.
written by Claude from model knowledge without web access - no source was read, every claim is a lead to verify
Researched by: Claude
Purpose and description
Let an agent explain public relations, relay functions, history, professional ethics and criticisms from communication studies and professional body sources with positions attributed, describe the named areas and flag critical aliases, and distinguish PR from advertising, marketing, journalism, propaganda and lobbying as a regulated activity.
The practice of managing communication between an organisation and its publics to build reputation and relationships, through media relations, public affairs and lobbying, crisis communication, internal communication, community and customer relations, including specialised areas such as hospital-patient relations, and corporate philanthropy used for reputation; pioneers included Ivy Lee and Edward Bernays in the early 20th century. The registry aliases official denial and media manipulation name practices that critics associate with public relations, such as spin, astroturfing and propaganda, which professional codes such as the PRSA and CIPR codes of ethics prohibit when deceptive; debates are attributed.
What it is for: Managing organisational communication and reputation.
It can be explain functions and history; relay professional ethics; describe named areas; present criticisms with attribution.
Distinguishing features
Earned media focus
Reputation management
Stakeholder relationships
Ethical tensions
What it looks like
Press releases, media briefings, campaigns, statements and events.
Physical character
Ivy Lee Declaration of Principles: 1906 year
Bernays Propaganda: 1928 year - book
Barcelona Principles: 2010 year - PR measurement
How it is recognised
Organisational reputation communication
Hospital-patient relations, corporate philanthropy, public affairs, customer relations, official denial, media manipulation
Advertising buys media space; marketing sells products; journalism reports independently; propaganda manipulates for political ends; lobbying is regulated advocacy
Related models
is a kind of - in registry terms
was shaped by -
is contrasted with -
is contrasted with -
In practice
Families and kinds
media relations
public affairs and lobbying
crisis communication
internal and community relations
corporate social responsibility communication
Standards and regulation
PRSA and CIPR codes of ethics
Lobbying registers such as the EU Transparency Register
Advertising and consumer protection laws
Failure modes and hazards
Deceptive spin and astroturfing
Partisan framing of PR criticism
Undisclosed lobbying
Also called
Where this came from
wikidata · CC0 1.0
Drafted structure
Bundle to layer to finding to question, as the second pass will find it: 4 bundles · 8 layers · 8 findings · 16 questions.
Understand What public relations is.
Attribution.
Definition
Definition.
Definition
Definition.
- What is public relations, and how does it differ from advertising, marketing, journalism, propaganda and lobbying? definition
- Is the question about careers, practice, ethics or evaluating a statement s credibility? boundary
Areas
Named areas.
Areas
Areas.
- What are hospital-patient relations, corporate philanthropy, public affairs and customer relations, and how are official denial and media manipulation criticised? definition
- Which entry fits the specific area? action
Practice Practice.
Sources.
Media relations
Media relations.
Media relations
Media relations.
- How do PR practitioners work with journalists? provenance
- Which references are standard? provenance
Crisis
Crisis communication.
Crisis
Crisis.
- What do crisis communication models recommend, such as the Tylenol case often cited? provenance
- Which sources are cited? provenance
Ethics Ethics and regulation.
Regulation.
Codes
Professional codes.
Codes
Codes.
- What do PRSA and CIPR codes require about honesty and disclosure? provenance
- Which entry fits Public Relations Society of America? action
Lobbying
Lobbying rules.
Lobbying
Lobbying.
- How do lobbying registers and disclosure rules apply to public affairs? provenance
- Which entry fits lobbying? action
Context Criticism.
Attribution.
Spin
Spin and astroturfing.
Spin
Spin.
- What do critics and practitioners say about spin, astroturfing and PR s influence on news, with positions attributed? provenance
- Is the presentation neutral and attributed? boundary
Bernays
History.
Bernays
Bernays.
- How did Bernays link PR to propaganda, and how is his legacy debated? provenance
- Which entry fits Edward Bernays? action
What the second pass must settle
- The registry aliases official denial and media manipulation should be moved to entries on spin and propaganda
- Should public affairs be a separate entry?
- How should professional codes be linked?