{
    "model": {
        "rank": 4671,
        "code": "thing-q185925",
        "model_id": "vr.tr.graphic-design",
        "name": "graphic design",
        "purpose": "Enable an AI agent to recognise graphic design activity, assess how well its visual communication serves an intended audience, and identify justified revisions or release actions.",
        "family": "Thing Registry",
        "category": "Activities and processes",
        "status": "research-draft",
        "kind": "thing",
        "plane": "ACT",
        "domain": "ACT.ACT",
        "industry": "",
        "version": "",
        "url": "/models/thing/q185925/",
        "tier": 2,
        "score": 73,
        "payload": {
            "layer": "wikidata",
            "aliases": [
                "easel graphics",
                "motion graphics",
                "information design",
                "television design",
                "corporate design",
                "poster art",
                "motion graphic design",
                "postage stamp design",
                "experiential graphic design",
                "environmental graphic design",
                "Belgian poster art"
            ],
            "aliasCount": 11,
            "merged": 11,
            "knownIn": 73,
            "facets": null,
            "markers": [],
            "lexicalClass": "",
            "senseRank": null,
            "alsoRegisteredAs": "vr.tr.graphic-design",
            "source": {
                "dataset": "wikidata",
                "item": "Q185925",
                "url": "https://www.wikidata.org/wiki/Q185925",
                "license": "CC0 1.0"
            }
        },
        "research": {
            "vercy": "1.0-draft",
            "publication": {
                "status": "research-draft",
                "adjudicationStatus": "unreviewed",
                "publishableCanonical": false,
                "generatedAt": "2026-09-09T20:45:31Z",
                "providers": [
                    "Codex"
                ],
                "breadth": "recalled by Codex without web access - no source was read",
                "missingProviders": [],
                "pass": 2,
                "cost": {
                    "grok": {
                        "seconds": 22.1,
                        "error": "Reading additional input from stdin...\nOpenAI Codex v0.153.4\n--------\nworkdir: R:\\02_PROJECTS\\02_Meta_Models_Platforms\\Ver.cy\\current\\thing-registry-backlog\nmodel: gpt-6-astra\nprovider: openai\napproval: never\nsandbox: read-only\nreasoning effort: none\nreasoning summaries: none\nsession id: 01a087ea-3ea3-72d0-b3ef-19c369d44f6b\n--------\nuser\nDescribe what is already known about one registered thing. Answer as JSON only, no prose around it.\n\nThing: graphic design\nSense to describe: (none recorded)\nDomain code: ACT.ACT\nAlso known as: (none)\n\n\nContext for this batch of 1001 things:\n# Batch 005: 1001 ",
                        "usd": 0,
                        "recall": true
                    },
                    "codex": {
                        "seconds": 60.8,
                        "error": "Reading additional input from stdin...\nOpenAI Codex v0.153.4\n--------\nworkdir: R:\\02_PROJECTS\\02_Meta_Models_Platforms\\Ver.cy\\current\\thing-registry-backlog\nmodel: gpt-6-astra\nprovider: openai\napproval: never\nsandbox: read-only\nreasoning effort: none\nreasoning summaries: none\nsession id: 01a087ea-3eb6-7ae1-a1a1-524155dc845f\n--------\nuser\nYou are drafting a Vercy meta-model for one registered thing. Answer as JSON only, no prose around it.\n\nThing: graphic design\nRegistry id: vr.tr.graphic-design\nPlane / domain: ACT / ACT.ACT\nRegistry definition: (none recorded)\nNames folded into this entry: (no"
                    }
                }
            },
            "metaModel": {
                "id": "THING-Q185925",
                "registryId": "vr.tr.graphic-design",
                "name": "graphic design",
                "version": "0.1.0-research.1",
                "entryKind": "thing",
                "family": "Thing Registry",
                "domain": [
                    "ACT.ACT"
                ],
                "status": "research-draft"
            },
            "canonicalUrl": "https://ver.cy/models/thing/q185925/",
            "model": {
                "registry_id": "vr.tr.graphic-design",
                "name": "graphic design",
                "purpose": "Enable an AI agent to recognise graphic design activity, assess how well its visual communication serves an intended audience, and identify justified revisions or release actions.",
                "definition": "Graphic design is the practice of organizing typography, imagery, colour and spatial relationships to communicate information and meaning to particular audiences through visual media.",
                "scope_statement": "This model covers graphic design as the intentional organisation of typography, imagery, colour and layout into visual communications and repeatable graphic systems; it records the activity, its decisions and the evidence needed to judge its outputs.",
                "in_scope": [
                    "Communication briefs, audience assumptions and intended reading situations",
                    "Typographic hierarchy, image selection, colour relationships and composition",
                    "Graphic systems across publications, identities, signage, packaging and digital surfaces",
                    "Design exploration, critique, revision and approval",
                    "Legibility, comprehension, accessibility and production readiness"
                ],
                "out_of_scope": [
                    "Fine-art practice whose purposes and evaluation are not governed by a communication brief",
                    "Brand positioning and organisational identity beyond their translation into graphic expression",
                    "Interaction flows, software behaviour and service orchestration",
                    "Industrial design of physical objects, including packaging structure",
                    "Printing operations and manufacturing execution",
                    "The occupation, employment conditions and credentials of graphic designers"
                ],
                "distinguishing_features": [
                    "An instance identifies or investigates something to communicate, an audience and a viewing context; visual attractiveness alone does not establish graphic design activity.",
                    "Meaning or reading order depends on deliberate relationships among visual elements, rather than solely on the subject depicted in an illustration or photograph.",
                    "Evaluation can connect composition choices to recognition, interpretation or use, even when the work also pursues expressive or experimental aims.",
                    "On a digital surface, this model owns the visual presentation of information; navigation logic and response to user input require an interaction-design model.",
                    "An identity application qualifies through its graphic decisions and rules; the organisation's positioning or reputation alone does not."
                ],
                "characteristics": [
                    {
                        "name": "Communication intent",
                        "kind": "category",
                        "unit_or_values": "Inform, identify, orient, instruct, persuade, express; multiple values allowed",
                        "why_it_matters": "Establishes what success means and which audience responses deserve evaluation."
                    },
                    {
                        "name": "Audience and viewing context",
                        "kind": "relation",
                        "unit_or_values": "Links to audience groups, languages, access needs, viewing distances, devices and environments",
                        "why_it_matters": "A composition cannot be judged independently of how and where people encounter it."
                    },
                    {
                        "name": "Intended reading hierarchy",
                        "kind": "relation",
                        "unit_or_values": "Ordered and grouped relationships among message elements, with permitted alternate reading paths",
                        "why_it_matters": "Makes the intended allocation of attention explicit and testable."
                    },
                    {
                        "name": "Typographic configuration",
                        "kind": "category",
                        "unit_or_values": "Typefaces, weights, sizes, line spacing, line lengths and script support, specified per medium",
                        "why_it_matters": "Records the choices that shape reading, tone and resilience to content changes."
                    },
                    {
                        "name": "Foreground-background contrast",
                        "kind": "measurement",
                        "unit_or_values": "Contrast ratio where applicable, with colour values, rendering assumptions and measurement method",
                        "why_it_matters": "Supports legibility assessment while preserving the conditions under which the measurement applies."
                    },
                    {
                        "name": "Message comprehension",
                        "kind": "measurement",
                        "unit_or_values": "Proportion of participants interpreting the intended message, with task, sample and exposure conditions",
                        "why_it_matters": "Distinguishes evidence of communication from approval based only on taste."
                    },
                    {
                        "name": "Graphic-system membership",
                        "kind": "relation",
                        "unit_or_values": "Links to governing grids, styles, templates, identity rules and documented exceptions",
                        "why_it_matters": "Allows an agent to assess consistency and predict the effects of changes across applications."
                    },
                    {
                        "name": "Release readiness",
                        "kind": "state",
                        "unit_or_values": "Exploration, review, revision required, approved for specified output, superseded",
                        "why_it_matters": "Prevents approval for one format or version from being mistaken for universal readiness."
                    }
                ],
                "affordances": [
                    "Translate a communication brief into a proposed hierarchy and criteria for reviewing compositions.",
                    "Generate and compare layout, typography and image treatments against explicit audience needs.",
                    "Identify ambiguous grouping, competing focal points, illegible text and misleading visual emphasis.",
                    "Adapt a graphic system to another language, format or viewing condition and flag broken assumptions.",
                    "Prepare a specific version for review or production after checking content, permissions and output constraints.",
                    "Trace a proposed revision to its rationale, affected applications and required reapproval."
                ]
            },
            "sources": [],
            "structure": {
                "bundles": [
                    {
                        "id": "communication-brief-and-context",
                        "name": "Communication brief and context",
                        "description": "The message, audience and encounter that make a graphic design decision purposeful.",
                        "rationale": "Graphic quality must be assessed against a communication situation rather than an unspecified preference for appearance.",
                        "layers": [
                            {
                                "id": "message-and-intent",
                                "name": "Message and intent",
                                "description": "What the design is meant to communicate and which content carries that purpose.",
                                "findings": [
                                    {
                                        "id": "communication-priorities",
                                        "name": "Communication priorities",
                                        "description": "Record the intended takeaway, supporting content and tensions among informational, persuasive and expressive aims.",
                                        "questions": [
                                            {
                                                "text": "What should a viewer understand, recognise or consider after encountering this design?",
                                                "kind": "definition",
                                                "id": "communication-priorities-q01"
                                            },
                                            {
                                                "text": "Who established the priority of each message, and which priorities remain disputed?",
                                                "kind": "provenance",
                                                "id": "communication-priorities-q02"
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "audience-and-encounter",
                                "name": "Audience and encounter",
                                "description": "The people and circumstances for which visual decisions must work.",
                                "findings": [
                                    {
                                        "id": "viewing-assumptions",
                                        "name": "Viewing assumptions",
                                        "description": "Record audience knowledge, language, access needs, attention limits and physical or digital viewing conditions.",
                                        "questions": [
                                            {
                                                "text": "Which languages, scripts, visual abilities and prior knowledge must the composition accommodate?",
                                                "kind": "boundary",
                                                "id": "viewing-assumptions-q01"
                                            },
                                            {
                                                "text": "At what distance, size, exposure duration and lighting or display conditions will it be encountered?",
                                                "kind": "measurement",
                                                "id": "viewing-assumptions-q02"
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": "visual-language-and-composition",
                        "name": "Visual language and composition",
                        "description": "How typography, images, colour and spatial relationships organise attention and convey meaning.",
                        "rationale": "These relationships are the principal means through which graphic design performs its communication task.",
                        "layers": [
                            {
                                "id": "typography-and-hierarchy",
                                "name": "Typography and hierarchy",
                                "description": "The organisation of reading through type and spatial structure.",
                                "findings": [
                                    {
                                        "id": "reading-order-and-grouping",
                                        "name": "Reading order and grouping",
                                        "description": "Record intended entry points, levels of emphasis and semantic groups alongside the visual choices used to establish them.",
                                        "questions": [
                                            {
                                                "text": "Which elements should be noticed first, read together or treated as subordinate, and how does the composition signal that?",
                                                "kind": "definition",
                                                "id": "reading-order-and-grouping-q01"
                                            },
                                            {
                                                "text": "What happens to hierarchy and grouping when text expands, the format narrows or a required script uses different metrics?",
                                                "kind": "boundary",
                                                "id": "reading-order-and-grouping-q02"
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "imagery-colour-and-meaning",
                                "name": "Imagery, colour and meaning",
                                "description": "The communicative roles of images, symbols, colour and stylistic associations.",
                                "findings": [
                                    {
                                        "id": "visual-meaning-and-ambiguity",
                                        "name": "Visual meaning and ambiguity",
                                        "description": "Record what visual choices are intended to signify and where interpretation depends on cultural context or supporting text.",
                                        "questions": [
                                            {
                                                "text": "What meaning does each dominant image, symbol or colour contribute beyond decoration?",
                                                "kind": "definition",
                                                "id": "visual-meaning-and-ambiguity-q01"
                                            },
                                            {
                                                "text": "Which audience evidence supports that interpretation, and where could the same choice imply something unintended?",
                                                "kind": "provenance",
                                                "id": "visual-meaning-and-ambiguity-q02"
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": "graphic-systems-and-adaptation",
                        "name": "Graphic systems and adaptation",
                        "description": "The rules that connect individual compositions and guide their adaptation to different content and media.",
                        "rationale": "Graphic design often produces a family of communications whose coherence and flexibility cannot be judged from one attractive example.",
                        "layers": [
                            {
                                "id": "system-rules-and-exceptions",
                                "name": "System rules and exceptions",
                                "description": "Reusable visual rules and the conditions under which they may vary.",
                                "findings": [
                                    {
                                        "id": "coherence-with-variation",
                                        "name": "Coherence with variation",
                                        "description": "Record governing grids, typographic roles, colour roles, image treatments and deliberate exceptions.",
                                        "questions": [
                                            {
                                                "text": "Which visual relationships must remain stable for applications to belong to this graphic system?",
                                                "kind": "definition",
                                                "id": "coherence-with-variation-q01"
                                            },
                                            {
                                                "text": "When may a designer depart from a template, and who can approve the exception?",
                                                "kind": "action",
                                                "id": "coherence-with-variation-q02"
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "format-and-language-adaptation",
                                "name": "Format and language adaptation",
                                "description": "Changes needed when a design moves between sizes, surfaces, languages or scripts.",
                                "findings": [
                                    {
                                        "id": "adaptation-limits",
                                        "name": "Adaptation limits",
                                        "description": "Record which transformations preserve the intended communication and which require recomposition.",
                                        "questions": [
                                            {
                                                "text": "At which sizes, aspect ratios or content lengths do cropping, scaling and reflow stop preserving the message hierarchy?",
                                                "kind": "boundary",
                                                "id": "adaptation-limits-q01"
                                            },
                                            {
                                                "text": "What must be recomposed for another script, reading direction or medium, and how will that version be checked?",
                                                "kind": "action",
                                                "id": "adaptation-limits-q02"
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": "evaluation-and-release",
                        "name": "Evaluation and release",
                        "description": "Evidence that a composition communicates adequately and that a specific output can be released.",
                        "rationale": "A polished appearance does not establish comprehension, accessibility, permission to use assets or fitness for production.",
                        "layers": [
                            {
                                "id": "communication-and-access-evaluation",
                                "name": "Communication and access evaluation",
                                "description": "Assessment of reading, interpretation and access under relevant conditions.",
                                "findings": [
                                    {
                                        "id": "observed-communication-performance",
                                        "name": "Observed communication performance",
                                        "description": "Record audience tasks, observations and limitations separately from designer or stakeholder preferences.",
                                        "questions": [
                                            {
                                                "text": "Can intended viewers find the main information and explain the intended message under realistic viewing conditions?",
                                                "kind": "measurement",
                                                "id": "observed-communication-performance-q01"
                                            },
                                            {
                                                "text": "Which revisions are warranted by legibility, comprehension or access failures, and which judgments remain matters of preference?",
                                                "kind": "action",
                                                "id": "observed-communication-performance-q02"
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "assets-output-and-approval",
                                "name": "Assets, output and approval",
                                "description": "The dependencies and checks needed to release the correct design version into its intended medium.",
                                "findings": [
                                    {
                                        "id": "version-specific-release-evidence",
                                        "name": "Version-specific release evidence",
                                        "description": "Record asset origins and permissions, content approval, applicable output specifications and proofing results for the exact release version.",
                                        "questions": [
                                            {
                                                "text": "Where did the images, fonts and other incorporated assets come from, and what evidence permits their intended use?",
                                                "kind": "provenance",
                                                "id": "version-specific-release-evidence-q01"
                                            },
                                            {
                                                "text": "Have the applicable dimensions, bleed, colour settings, image resolution, font handling or digital export requirements been checked on this version?",
                                                "kind": "measurement",
                                                "id": "version-specific-release-evidence-q02"
                                            },
                                            {
                                                "text": "Who may approve release, and which subsequent content or visual changes require another proof or approval?",
                                                "kind": "action",
                                                "id": "version-specific-release-evidence-q03"
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": "evidence-and-external-alignment",
                        "name": "Evidence and external alignment",
                        "description": "What the world already says about this thing, gathered so the model can be checked against it.",
                        "rationale": "A model that cannot be lined up against existing standards, identifiers and practice cannot be adopted by anyone who already uses them.",
                        "layers": [
                            {
                                "id": "reported-evidence",
                                "name": "Reported evidence",
                                "description": "Findings from the breadth pass, kept separate from the structural claims.",
                                "findings": [
                                    {
                                        "id": "evidence-confidence-notes",
                                        "name": "Check these first",
                                        "description": "Recalled without web access and unsourced; every item is a lead to verify.",
                                        "evidence": [
                                            "This describes graphic design as an activity and professional discipline, rather than an individual graphic artefact.",
                                            "Specialism boundaries overlap; information design, motion graphics and interface design can also be treated as distinct disciplines.",
                                            "The named standards concern particular applications or production workflows; none is a universal specification for graphic design, and applicable editions should be checked."
                                        ],
                                        "questions": [
                                            {
                                                "id": "evidence-confidence-notes-q01",
                                                "text": "Which of these check these first hold for the sense of graphic design this model covers, and on what evidence?",
                                                "kind": "provenance"
                                            }
                                        ]
                                    },
                                    {
                                        "id": "evidence-kinds",
                                        "name": "Kinds and varieties",
                                        "description": "Recalled without web access and unsourced; every item is a lead to verify.",
                                        "evidence": [
                                            "Visual identity and branding design",
                                            "Editorial and publication design",
                                            "Packaging design",
                                            "Information design",
                                            "Environmental graphics and wayfinding design",
                                            "Motion graphics"
                                        ],
                                        "questions": [
                                            {
                                                "id": "evidence-kinds-q01",
                                                "text": "Which of these kinds and varieties hold for the sense of graphic design this model covers, and on what evidence?",
                                                "kind": "provenance"
                                            }
                                        ]
                                    },
                                    {
                                        "id": "evidence-standards-and-regulation",
                                        "name": "Standards and regulation",
                                        "description": "Recalled without web access and unsourced; every item is a lead to verify.",
                                        "evidence": [
                                            "World Wide Web Consortium (W3C): Web Content Accessibility Guidelines (WCAG), applicable to graphics and visual presentation within web content.",
                                            "International Organization for Standardization (ISO): ISO 12647 series, concerning process control for producing printed material.",
                                            "International Organization for Standardization (ISO): ISO 7010, specifying registered safety signs when graphic design serves safety-signage functions.",
                                            "International Color Consortium (ICC): profile specifications used for colour management across devices and production workflows."
                                        ],
                                        "questions": [
                                            {
                                                "id": "evidence-standards-and-regulation-q01",
                                                "text": "Which of these standards and regulation hold for the sense of graphic design this model covers, and on what evidence?",
                                                "kind": "provenance"
                                            }
                                        ]
                                    },
                                    {
                                        "id": "evidence-real-world-use",
                                        "name": "Real-world use",
                                        "description": "Recalled without web access and unsourced; every item is a lead to verify.",
                                        "evidence": [
                                            "Creating visual identities and coordinated communications for organisations.",
                                            "Designing books, magazines, reports and other publications.",
                                            "Presenting instructions, data and complex information through diagrams and visual hierarchy.",
                                            "Designing packaging, labels, advertisements and promotional materials.",
                                            "Developing signage, wayfinding systems and graphics for digital interfaces."
                                        ],
                                        "questions": [
                                            {
                                                "id": "evidence-real-world-use-q01",
                                                "text": "Which of these real-world use hold for the sense of graphic design this model covers, and on what evidence?",
                                                "kind": "provenance"
                                            }
                                        ]
                                    },
                                    {
                                        "id": "evidence-failure-modes-and-hazards",
                                        "name": "Failure modes and hazards",
                                        "description": "Recalled without web access and unsourced; every item is a lead to verify.",
                                        "evidence": [
                                            "Poor legibility or weak visual hierarchy prevents audiences from finding and understanding information.",
                                            "Reliance on colour alone, insufficient contrast or inaccessible text presentation excludes some users.",
                                            "Misleading charts, imagery or emphasis distort information and influence decisions on false premises.",
                                            "Production errors involving resolution, fonts, bleed or colour conversion degrade the delivered work.",
                                            "Ambiguous symbols or culturally inappropriate imagery cause misunderstanding, especially in instructions and safety communication."
                                        ],
                                        "questions": [
                                            {
                                                "id": "evidence-failure-modes-and-hazards-q01",
                                                "text": "Which of these failure modes and hazards hold for the sense of graphic design this model covers, and on what evidence?",
                                                "kind": "provenance"
                                            }
                                        ]
                                    },
                                    {
                                        "id": "evidence-regional-variation",
                                        "name": "Regional variation",
                                        "description": "Recalled without web access and unsourced; every item is a lead to verify.",
                                        "evidence": [
                                            "Writing systems and reading directions affect typography, layout and the organisation of information.",
                                            "Colour associations, symbols and visual conventions vary across cultures and audiences.",
                                            "Local languages, production practices and requirements for labels or public signs influence design choices."
                                        ],
                                        "questions": [
                                            {
                                                "id": "evidence-regional-variation-q01",
                                                "text": "Which of these regional variation hold for the sense of graphic design this model covers, and on what evidence?",
                                                "kind": "provenance"
                                            }
                                        ]
                                    },
                                    {
                                        "id": "evidence-neighbours",
                                        "name": "Neighbouring kinds and how to tell them apart",
                                        "description": "Recalled without web access and unsourced; every item is a lead to verify.",
                                        "evidence": [
                                            {
                                                "name": "Visual communication",
                                                "difference": "Visual communication includes all communication through visual means; graphic design is a deliberate design practice within that broader category."
                                            },
                                            {
                                                "name": "Typography",
                                                "difference": "Typography specifically concerns arranging and presenting type; graphic design combines type with other visual elements."
                                            },
                                            {
                                                "name": "Illustration",
                                                "difference": "Illustration primarily creates images that explain or interpret subjects; graphic design organises a communication as a whole and may incorporate illustrations."
                                            },
                                            {
                                                "name": "User interface design",
                                                "difference": "User interface design specifies controls, states and interaction surfaces; graphic design can concern static communication without interactive behaviour."
                                            },
                                            {
                                                "name": "Advertising",
                                                "difference": "Advertising is communication undertaken to promote an offering or influence an audience; graphic design supplies visual communication for advertising and many other purposes."
                                            },
                                            {
                                                "name": "Fine art",
                                                "difference": "Graphic design typically answers a communication brief for an audience; fine art need not have an externally specified communication function, although practices overlap."
                                            }
                                        ],
                                        "questions": [
                                            {
                                                "id": "evidence-neighbours-q01",
                                                "text": "Which of these neighbouring kinds and how to tell them apart hold for the sense of graphic design this model covers, and on what evidence?",
                                                "kind": "provenance"
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    }
                ]
            },
            "openQuestions": [
                "Which definitions and schools should anchor the registry's boundary between graphic design, visual communication, communication design and experimental graphic art?",
                "Does an existing Vercy world model already cover this activity, requiring a registry link instead of a separate publication?",
                "Which evaluation methods and acceptance criteria are appropriate for different applications, especially expressive work without a single intended interpretation?",
                "Which accessibility requirements and production specifications apply to each medium and jurisdiction, and how should their applicability be recorded?",
                "How should responsibility for persuasive framing, manipulated imagery and potentially misleading visual emphasis be divided among graphic design, content and commissioning models?"
            ],
            "statistics": {
                "bundles": 5,
                "layers": 9,
                "findings": 15,
                "questions": 24
            }
        },
        "draft": {
            "generator": "vr.draft.v3",
            "status": "draft-generated",
            "researched": false,
            "archetype": "abstract concept",
            "method": "Written from the archetype playbook - what this kind of thing needs beyond identity and provenance - and from the structure that recurred across 6,333 models already researched by two engines. Applied to this entry by rule. No source was read for this thing and no claim here is researched. This entry carries no facets of its own, so they were inferred from its domain - a guess about a whole domain applied to one thing.",
            "facetsInferred": true,
            "nextPass": "A researcher replaces this draft with a sourced specification. Treat every sentence below as a proposal to argue with.",
            "purpose": "Give an agent a durable, checkable way to recognise a graphic design, record what state it is in, and decide what may be done with it.",
            "whatItIs": "Enable an AI agent to recognise graphic design activity, assess how well its visual communication serves an intended audience, and identify justified revisions or release actions.",
            "characteristics": {
                "substance": "activity",
                "origin": "conceptual",
                "agency": "inert"
            },
            "whatYouCanDoWithIt": [
                "observed and measured"
            ],
            "distinguishingFeatures": [
                "Names folded into this entry, which a task may need to split apart again: easel graphics, motion graphics, information design, television design, corporate design, poster art, motion graphic design, postage stamp design, experiential graphic design, environmental graphic design, Belgian poster art.",
                "11 finer distinctions are held as aliases rather than separate entries, because telling them apart needs a task that asks for it.",
                "Described in 73 Wikipedia languages, which is a measure of how widely the thing is known, not of how important it is."
            ],
            "openQuestionsForResearch": [
                "Which of the bundles below does a real task actually need, and which are ceremony?",
                "What does this thing have that the facets do not capture at all?",
                "Which neighbouring kind is most often confused with a graphic design, and on what evidence are they told apart?"
            ],
            "whatItIsMadeOf": "something that happens over time",
            "physicalCharacter": [
                "Does nothing on its own; everything it does, something else did to it.",
                "These come from the domain this entry sits in rather than from the entry itself, so treat them as a first guess about the whole domain applied to one thing."
            ],
            "whatCanBeDoneWithIt": [
                "observe it, measure it, record its state"
            ],
            "howItIsRecognised": [
                "Nothing to see. What is recognised is an instance of it, and which instances count is exactly what is argued about."
            ],
            "relatedModels": [
                {
                    "relation": "covers",
                    "note": "Finer kinds folded into this entry because telling them apart needs a task that asks for it. Each is a model waiting to be split out when one does.",
                    "targets": [
                        "easel graphics",
                        "motion graphics",
                        "information design",
                        "television design",
                        "corporate design",
                        "poster art",
                        "motion graphic design",
                        "postage stamp design",
                        "experiential graphic design",
                        "environmental graphic design",
                        "Belgian poster art"
                    ]
                }
            ],
            "standing": "Described in 73 Wikipedia languages, which measures how widely it is written about rather than how important or how common it is. 11 finer distinctions are held inside this entry as names rather than as separate models.",
            "structure": {
                "bundles": [
                    {
                        "id": "identity-and-classification",
                        "name": "Identity, naming and classification",
                        "description": "How an agent tells one graphic design from another, and a graphic design from things that resemble it.",
                        "rationale": "Recognition comes before every other claim. Without stable identity nothing else in the model can be trusted to be about the same thing twice.",
                        "layers": [
                            {
                                "id": "naming-and-identifiers",
                                "name": "Names and identifiers",
                                "description": "The names this thing goes by and the identifiers that survive translation and time.",
                                "findings": [
                                    {
                                        "id": "preferred-name-and-aliases",
                                        "name": "Preferred name, aliases and local names",
                                        "description": "Which name to use, which names mean the same thing, and which merely sound similar.",
                                        "questions": [
                                            {
                                                "id": "preferred-name-and-aliases-q01",
                                                "text": "What identifies and describes the name of a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "preferred-name-and-aliases-q02",
                                                "text": "Who or what asserted this about the name of a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "preferred-name-and-aliases-q03",
                                                "text": "What may an agent decide or do once the name of a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    },
                                    {
                                        "id": "stable-identifiers",
                                        "name": "Stable identifiers and external keys",
                                        "description": "Identifiers that keep pointing at this kind of thing across systems and languages.",
                                        "questions": [
                                            {
                                                "id": "stable-identifiers-q01",
                                                "text": "What identifies and describes an identifier for a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "stable-identifiers-q02",
                                                "text": "Who or what asserted this about an identifier for a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "stable-identifiers-q03",
                                                "text": "What may an agent decide or do once an identifier for a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "classification-and-granularity",
                                "name": "Classification and granularity",
                                "description": "Where a graphic design sits among kinds, and how finely a task needs to cut it.",
                                "findings": [
                                    {
                                        "id": "kind-and-parents",
                                        "name": "Kind, parents and neighbouring kinds",
                                        "description": "The classes this thing belongs to and the ones it is next to.",
                                        "questions": [
                                            {
                                                "id": "kind-and-parents-q01",
                                                "text": "What identifies and describes the kind of a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "kind-and-parents-q02",
                                                "text": "Who or what asserted this about the kind of a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "kind-and-parents-q03",
                                                "text": "What may an agent decide or do once the kind of a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    },
                                    {
                                        "id": "distinguishing-features",
                                        "name": "Distinguishing features",
                                        "description": "What separates a graphic design from the things most often confused with it.",
                                        "questions": [
                                            {
                                                "id": "distinguishing-features-q01",
                                                "text": "What identifies and describes what distinguishes a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "distinguishing-features-q02",
                                                "text": "Who or what asserted this about what distinguishes a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "distinguishing-features-q03",
                                                "text": "What may an agent decide or do once what distinguishes a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": "state-and-lifecycle",
                        "name": "State and lifecycle",
                        "description": "The states a graphic design passes through and the events that move it between them.",
                        "rationale": "Most decisions about a thing depend on what state it is in now, which is a claim with a time on it, not a property.",
                        "layers": [
                            {
                                "id": "lifecycle-stages",
                                "name": "Lifecycle stages",
                                "description": "From coming into existence to ceasing to be one of these.",
                                "findings": [
                                    {
                                        "id": "stages-and-transitions",
                                        "name": "Stages and transitions",
                                        "description": "The stages worth naming and what moves a graphic design between them.",
                                        "questions": [
                                            {
                                                "id": "stages-and-transitions-q01",
                                                "text": "What identifies and describes the lifecycle of a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "stages-and-transitions-q02",
                                                "text": "Who or what asserted this about the lifecycle of a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "stages-and-transitions-q03",
                                                "text": "What may an agent decide or do once the lifecycle of a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "observations-and-status",
                                "name": "Observations and current status",
                                "description": "What is observed about a graphic design, how often and by whom.",
                                "findings": [
                                    {
                                        "id": "observation-record",
                                        "name": "Observation record",
                                        "description": "How an observation of a graphic design is recorded so that it can be superseded rather than overwritten.",
                                        "questions": [
                                            {
                                                "id": "observation-record-q01",
                                                "text": "What identifies and describes an observation of a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "observation-record-q02",
                                                "text": "Who or what asserted this about an observation of a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "observation-record-q03",
                                                "text": "What may an agent decide or do once an observation of a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": "process-and-outcome",
                        "name": "Process, inputs and outcome",
                        "description": "How a graphic design proceeds, what it needs and what it leaves behind.",
                        "rationale": "An activity is known by its steps and its results, and both have to be recordable while it is still running.",
                        "layers": [
                            {
                                "id": "steps-and-sequence",
                                "name": "Steps and sequence",
                                "description": "The steps of a graphic design, their order and what may run in parallel.",
                                "findings": [
                                    {
                                        "id": "steps-and-preconditions",
                                        "name": "Steps, preconditions and completion",
                                        "description": "What has to be true before each step of a graphic design and what marks it done.",
                                        "questions": [
                                            {
                                                "id": "steps-and-preconditions-q01",
                                                "text": "What identifies and describes a step of a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "steps-and-preconditions-q02",
                                                "text": "Who or what asserted this about a step of a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "steps-and-preconditions-q03",
                                                "text": "What may an agent decide or do once a step of a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "inputs-and-results",
                                "name": "Inputs, resources and results",
                                "description": "What a graphic design consumes and what it produces.",
                                "findings": [
                                    {
                                        "id": "inputs-and-outputs",
                                        "name": "Inputs, outputs and side effects",
                                        "description": "The resources a graphic design takes and the results it leaves, wanted or not.",
                                        "questions": [
                                            {
                                                "id": "inputs-and-outputs-q01",
                                                "text": "What identifies and describes the inputs and results of a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "inputs-and-outputs-q02",
                                                "text": "Who or what asserted this about the inputs and results of a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "inputs-and-outputs-q03",
                                                "text": "What may an agent decide or do once the inputs and results of a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": "definitions-in-contest",
                        "name": "Definitions and who holds them",
                        "description": "What graphic design is taken to mean, and by whom.",
                        "rationale": "When a field disagrees about a concept, the disagreement is the content. A model that picks one definition silently destroys the information.",
                        "layers": [
                            {
                                "id": "competing-definitions",
                                "name": "Competing definitions",
                                "description": "The main readings and the traditions behind them.",
                                "findings": [
                                    {
                                        "id": "definition-map",
                                        "name": "Definitions and their holders",
                                        "description": "Each definition with the school or body that holds it.",
                                        "questions": [
                                            {
                                                "id": "definition-map-q01",
                                                "text": "Which definitions of graphic design are in use, and which tradition or body holds each?",
                                                "kind": "definition"
                                            },
                                            {
                                                "id": "definition-map-q02",
                                                "text": "What turns on the difference between them in practice?",
                                                "kind": "boundary"
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "operationalisation",
                                "name": "Operationalisation",
                                "description": "How it is measured or applied when it has to be.",
                                "findings": [
                                    {
                                        "id": "operational-record",
                                        "name": "Measures and proxies",
                                        "description": "Instruments and indicators used to stand in for it.",
                                        "questions": [
                                            {
                                                "id": "operational-record-q01",
                                                "text": "How is graphic design operationalised or measured in practice, and by what instrument?",
                                                "kind": "measurement"
                                            },
                                            {
                                                "id": "operational-record-q02",
                                                "text": "What does that operationalisation leave out, and when does that matter?",
                                                "kind": "boundary"
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": "instances-and-use",
                        "name": "Instances, use and consequence",
                        "description": "What counts as an instance of graphic design and what follows from calling something that.",
                        "rationale": "Applying a concept is an act with consequences, so a model must say what the label licenses and what it does not.",
                        "layers": [
                            {
                                "id": "instances",
                                "name": "What counts as an instance",
                                "description": "Clear cases, borderline cases and non-cases.",
                                "findings": [
                                    {
                                        "id": "instance-tests",
                                        "name": "Tests for an instance",
                                        "description": "What would settle whether something falls under it.",
                                        "questions": [
                                            {
                                                "id": "instance-tests-q01",
                                                "text": "What would settle whether something is an instance of graphic design?",
                                                "kind": "boundary"
                                            },
                                            {
                                                "id": "instance-tests-q02",
                                                "text": "Which borderline cases are argued about, and on what grounds?",
                                                "kind": "definition"
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "consequence",
                                "name": "Consequence of application",
                                "description": "Rights, duties or decisions that follow from the label.",
                                "findings": [
                                    {
                                        "id": "consequence-record",
                                        "name": "What the label licenses",
                                        "description": "What an agent may do once something is classified this way.",
                                        "questions": [
                                            {
                                                "id": "consequence-record-q01",
                                                "text": "What follows practically once something is treated as graphic design?",
                                                "kind": "action"
                                            },
                                            {
                                                "id": "consequence-record-q02",
                                                "text": "What must an agent not infer from the label alone?",
                                                "kind": "action"
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": "provenance-and-evidence",
                        "name": "Provenance, evidence and time",
                        "description": "Where every claim about a graphic design came from and when it held.",
                        "rationale": "A claim without a source and a time cannot be superseded, only overwritten, and an agent that overwrites loses the ability to explain itself.",
                        "layers": [
                            {
                                "id": "source-and-authority",
                                "name": "Source and authority",
                                "description": "Who said it, on what evidence, and how strongly.",
                                "findings": [
                                    {
                                        "id": "claim-provenance",
                                        "name": "Claim provenance and confidence",
                                        "description": "The authority behind each claim about a graphic design and how confident it is.",
                                        "questions": [
                                            {
                                                "id": "claim-provenance-q01",
                                                "text": "What identifies and describes a claim about a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "claim-provenance-q02",
                                                "text": "Who or what asserted this about a claim about a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "claim-provenance-q03",
                                                "text": "What may an agent decide or do once a claim about a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    }
                                ]
                            },
                            {
                                "id": "time-and-versions",
                                "name": "Time, versions and supersession",
                                "description": "When a claim was true, when it was learnt, and what replaced it.",
                                "findings": [
                                    {
                                        "id": "validity-and-supersession",
                                        "name": "Validity period and supersession",
                                        "description": "How an old claim about a graphic design is retired without being erased.",
                                        "questions": [
                                            {
                                                "id": "validity-and-supersession-q01",
                                                "text": "What identifies and describes the validity of a claim about a graphic design, and in what units or vocabulary?",
                                                "kind": "definition",
                                                "answer_data": [
                                                    "identifiers",
                                                    "types and classes",
                                                    "values with units",
                                                    "explicit unknowns"
                                                ]
                                            },
                                            {
                                                "id": "validity-and-supersession-q02",
                                                "text": "Who or what asserted this about the validity of a claim about a graphic design, by which method, and when was it true?",
                                                "kind": "provenance",
                                                "answer_data": [
                                                    "authority",
                                                    "method",
                                                    "evidence",
                                                    "event time",
                                                    "knowledge time"
                                                ]
                                            },
                                            {
                                                "id": "validity-and-supersession-q03",
                                                "text": "What may an agent decide or do once the validity of a claim about a graphic design is known, and what must it refuse?",
                                                "kind": "action",
                                                "answer_data": [
                                                    "permitted actions",
                                                    "preconditions",
                                                    "refusals",
                                                    "escalation"
                                                ]
                                            }
                                        ]
                                    }
                                ]
                            }
                        ]
                    }
                ]
            },
            "statistics": {
                "bundles": 6,
                "layers": 12,
                "findings": 14,
                "questions": 38
            }
        }
    }
}