{ "model": { "rank": 1315, "code": "thing-q37038", "model_id": "vr.tr.advertising", "name": "advertising", "purpose": "Let an agent handle advertising by medium, rules, disclosure, targeting and complaints, helping people recognise ads and understand their rights.", "family": "Thing Registry", "category": "Information and virtual systems", "status": "research-draft", "kind": "thing", "plane": "INF", "domain": "INF.KNW", "industry": "", "version": "", "url": "/models/thing/q37038/", "tier": 2, "score": 156, "payload": { "layer": "wikidata", "aliases": [ "advertising salesperson", "transformer column", "advertising column", "Persil clock", "wall-painted advertising", "Advertising balloon", "advertising campaign", "campaign advertising", "attack ad", "opportunity to see", "Amazon Prime Day", "teaser campaign", "National Fluid Milk Processor Promotion Program", "Content partnership", "party political broadcast", "educational advertisement", "classified advertising", "advertising fairy tale", "edition of commercial catalogue", "hatch, match, and dispatch", "personal advertisement", "pixel advertising", "semantic advertising", "funeral notice", "election poster", "tamegaki", "Showreel", "audio-visual advertisement", "interracial personals", "missed connection", "infomercial", "film advertisement", "Advertising-Based Video On Demand", "podcast trailer episode", "informative advertising", "native advertising", "false advertising", "misleading advertising", "mailshot", "promotional film" ], "aliasCount": 126, "merged": 127, "knownIn": 156, "facets": null, "markers": [], "lexicalClass": "", "senseRank": null, "alsoRegisteredAs": "vr.tr.advertising", "source": { "dataset": "wikidata", "item": "Q37038", "url": "https://www.wikidata.org/wiki/Q37038", "license": "CC0 1.0" } }, "research": { "vercy": "1.0-draft", "publication": { "status": "research-draft", "adjudicationStatus": "unreviewed", "publishableCanonical": false, "generatedAt": "2026-09-11T10:49:39Z", "providers": [ "Claude" ], "breadth": "written by Claude from model knowledge without web access - no source was read, every claim is a lead to verify", "pass": 2, "wave": 1, "engine": "claude" }, "metaModel": { "id": "THING-Q37038", "registryId": "vr.tr.advertising", "name": "advertising", "version": "0.2.0-wave.1", "entryKind": "thing", "family": "Thing Registry", "domain": [ "INF.KNW" ], "status": "research-draft" }, "canonicalUrl": "https://ver.cy/models/thing/q37038/", "model": { "registry_id": "vr.tr.advertising", "name": "advertising", "purpose": "Let an agent handle advertising by medium, rules, disclosure, targeting and complaints, helping people recognise ads and understand their rights.", "definition": "Paid communication intended to promote products, services, organisations or ideas, delivered through media such as print, broadcast, outdoor, online, social media and in-store displays; regulated for truthfulness, protection of children and privacy.", "what_it_is_for": "Promoting offerings and funding media.", "affordances": [ "recognise and label advertising", "check advertising rules", "manage ad targeting and privacy settings", "complain about misleading ads" ], "distinguishing_features": [ "Paid promotion", "Many media", "Regulated for honesty", "Often data-targeted" ], "appearance": "Posters, commercials, banners, sponsored posts and product placements.", "visual_identification": [ "Ad or sponsored labels", "Brand messages and calls to action", "Editorial content is not advertising" ], "physical_properties": [], "families_and_kinds": [ "print advertising", "broadcast advertising", "outdoor advertising", "online and social media advertising", "product placement and sponsorship" ], "related_models": [ { "relation": "is a kind of", "target": "creative work and service", "why": "category" }, { "relation": "is part of", "target": "marketing", "why": "broader" }, { "relation": "is regulated by", "target": "advertising standards body", "why": "regulator" }, { "relation": "uses", "target": "personal data", "why": "targeting" } ], "identifiers": [], "standards_and_regulation": [ "Advertising codes such as the ICC Advertising and Marketing Communications Code", "EU Unfair Commercial Practices Directive", "Digital Services Act ad transparency" ], "failure_modes_and_hazards": [ "Misleading claims", "Undisclosed ads", "Targeting of children or vulnerable people" ], "in_scope": [], "out_of_scope": [], "characteristics": [] }, "sources": [], "structure": { "bundles": [ { "id": "ad", "name": "Ad", "description": "What it is.", "rationale": "Ads must be identifiable.", "layers": [ { "id": "identify", "name": "Identify", "description": "Labels.", "findings": [ { "id": "identify-finding", "name": "Identify", "description": "Recognising ads.", "questions": [ { "text": "Is this content an advertisement or sponsored?", "kind": "boundary" }, { "text": "Is it clearly labelled?", "kind": "boundary" } ] } ] }, { "id": "advertiser", "name": "Advertiser", "description": "Who paid.", "findings": [ { "id": "advertiser-finding", "name": "Advertiser", "description": "Advertiser.", "questions": [ { "text": "Who paid for the ad, according to the platform ad library?", "kind": "provenance" }, { "text": "Is it a political ad?", "kind": "boundary" } ] } ] } ] }, { "id": "rules", "name": "Rules", "description": "Codes.", "rationale": "Ads are regulated.", "layers": [ { "id": "claims", "name": "Claims", "description": "Substantiation.", "findings": [ { "id": "claims-finding", "name": "Claims", "description": "Claims.", "questions": [ { "text": "Can the claims in the ad be substantiated?", "kind": "boundary" }, { "text": "Which code applies?", "kind": "provenance" } ] } ] }, { "id": "children", "name": "Children", "description": "Protection.", "findings": [ { "id": "children-finding", "name": "Children", "description": "Protecting children.", "questions": [ { "text": "What rules protect children from certain ads here?", "kind": "provenance" }, { "text": "Are foods high in fat, salt or sugar restricted?", "kind": "provenance" } ] } ] } ] }, { "id": "privacy", "name": "Privacy", "description": "Targeting.", "rationale": "Targeting uses data.", "layers": [ { "id": "settings", "name": "Settings", "description": "Controls.", "findings": [ { "id": "settings-finding", "name": "Settings", "description": "Ad settings.", "questions": [ { "text": "How can a person see why they were shown an ad and change settings?", "kind": "action" }, { "text": "Which consent rules apply?", "kind": "provenance" } ] } ] }, { "id": "data", "name": "Data", "description": "Rights.", "findings": [ { "id": "data-finding", "name": "Data", "description": "Data rights.", "questions": [ { "text": "How can someone object to data use for advertising?", "kind": "action" }, { "text": "Which law applies?", "kind": "provenance" } ] } ] } ] }, { "id": "complaints", "name": "Complaints", "description": "Redress.", "rationale": "People can complain.", "layers": [ { "id": "complain", "name": "Complain", "description": "Regulator.", "findings": [ { "id": "complain-finding", "name": "Complain", "description": "Complaints.", "questions": [ { "text": "Where can a misleading or offensive ad be reported?", "kind": "action" }, { "text": "What happens next?", "kind": "provenance" } ] } ] }, { "id": "scams", "name": "Scams", "description": "Fraudulent ads.", "findings": [ { "id": "scams-finding", "name": "Scams", "description": "Scam ads.", "questions": [ { "text": "Is this ad a scam, such as a fake investment or celebrity endorsement?", "kind": "boundary" }, { "text": "How can it be reported to the platform and authorities?", "kind": "action" } ] } ] } ] } ] }, "openQuestions": [ "Should media types be separate entries?", "How should ad libraries be linked?", "How should regulator codes be localised?" ], "statistics": { "bundles": 4, "layers": 8, "findings": 8, "questions": 16 } }, "draft": { "generator": "vr.draft.v3", "status": "draft-generated", "researched": false, "archetype": "discipline or field of knowledge", "method": "Written from the archetype playbook - what this kind of thing needs beyond identity and provenance - and from the structure that recurred across 6,333 models already researched by two engines. Applied to this entry by rule. No source was read for this thing and no claim here is researched. This entry carries no facets of its own, so they were inferred from its domain - a guess about a whole domain applied to one thing.", "facetsInferred": true, "nextPass": "A researcher replaces this draft with a sourced specification. Treat every sentence below as a proposal to argue with.", "purpose": "Give an agent a durable, checkable way to recognise a advertising, record what state it is in, and decide what may be done with it.", "whatItIs": "Let an agent handle advertising by medium, rules, disclosure, targeting and complaints, helping people recognise ads and understand their rights.", "characteristics": { "substance": "information", "origin": "conceptual", "agency": "inert" }, "whatYouCanDoWithIt": [ "read and interpreted" ], "distinguishingFeatures": [ "Names folded into this entry, which a task may need to split apart again: advertising salesperson, transformer column, advertising column, Persil clock, wall-painted advertising, Advertising balloon, advertising campaign, campaign advertising, attack ad, opportunity to see, Amazon Prime Day, teaser campaign.", "127 finer distinctions are held as aliases rather than separate entries, because telling them apart needs a task that asks for it.", "Described in 156 Wikipedia languages, which is a measure of how widely the thing is known, not of how important it is." ], "openQuestionsForResearch": [ "Which of the bundles below does a real task actually need, and which are ceremony?", "What does this thing have that the facets do not capture at all?", "Which neighbouring kind is most often confused with a advertising, and on what evidence are they told apart?" ], "whatItIsMadeOf": "content that has to be carried by something else", "physicalCharacter": [ "Does nothing on its own; everything it does, something else did to it.", "These come from the domain this entry sits in rather than from the entry itself, so treat them as a first guess about the whole domain applied to one thing." ], "whatCanBeDoneWithIt": [ "read it and act on what it says" ], "howItIsRecognised": [], "relatedModels": [ { "relation": "covers", "note": "Finer kinds folded into this entry because telling them apart needs a task that asks for it. Each is a model waiting to be split out when one does.", "targets": [ "advertising salesperson", "transformer column", "advertising column", "Persil clock", "wall-painted advertising", "Advertising balloon", "advertising campaign", "campaign advertising", "attack ad", "opportunity to see", "Amazon Prime Day", "teaser campaign" ] } ], "standing": "Described in 156 Wikipedia languages, which measures how widely it is written about rather than how important or how common it is. 127 finer distinctions are held inside this entry as names rather than as separate models.", "structure": { "bundles": [ { "id": "identity-and-classification", "name": "Identity, naming and classification", "description": "How an agent tells one advertising from another, and a advertising from things that resemble it.", "rationale": "Recognition comes before every other claim. Without stable identity nothing else in the model can be trusted to be about the same thing twice.", "layers": [ { "id": "naming-and-identifiers", "name": "Names and identifiers", "description": "The names this thing goes by and the identifiers that survive translation and time.", "findings": [ { "id": "preferred-name-and-aliases", "name": "Preferred name, aliases and local names", "description": "Which name to use, which names mean the same thing, and which merely sound similar.", "questions": [ { "id": "preferred-name-and-aliases-q01", "text": "What identifies and describes the name of a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "preferred-name-and-aliases-q02", "text": "Who or what asserted this about the name of a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "preferred-name-and-aliases-q03", "text": "What may an agent decide or do once the name of a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] }, { "id": "stable-identifiers", "name": "Stable identifiers and external keys", "description": "Identifiers that keep pointing at this kind of thing across systems and languages.", "questions": [ { "id": "stable-identifiers-q01", "text": "What identifies and describes an identifier for a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "stable-identifiers-q02", "text": "Who or what asserted this about an identifier for a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "stable-identifiers-q03", "text": "What may an agent decide or do once an identifier for a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] } ] }, { "id": "classification-and-granularity", "name": "Classification and granularity", "description": "Where a advertising sits among kinds, and how finely a task needs to cut it.", "findings": [ { "id": "kind-and-parents", "name": "Kind, parents and neighbouring kinds", "description": "The classes this thing belongs to and the ones it is next to.", "questions": [ { "id": "kind-and-parents-q01", "text": "What identifies and describes the kind of a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "kind-and-parents-q02", "text": "Who or what asserted this about the kind of a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "kind-and-parents-q03", "text": "What may an agent decide or do once the kind of a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] }, { "id": "distinguishing-features", "name": "Distinguishing features", "description": "What separates a advertising from the things most often confused with it.", "questions": [ { "id": "distinguishing-features-q01", "text": "What identifies and describes what distinguishes a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "distinguishing-features-q02", "text": "Who or what asserted this about what distinguishes a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "distinguishing-features-q03", "text": "What may an agent decide or do once what distinguishes a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] } ] } ] }, { "id": "state-and-lifecycle", "name": "State and lifecycle", "description": "The states a advertising passes through and the events that move it between them.", "rationale": "Most decisions about a thing depend on what state it is in now, which is a claim with a time on it, not a property.", "layers": [ { "id": "lifecycle-stages", "name": "Lifecycle stages", "description": "From coming into existence to ceasing to be one of these.", "findings": [ { "id": "stages-and-transitions", "name": "Stages and transitions", "description": "The stages worth naming and what moves a advertising between them.", "questions": [ { "id": "stages-and-transitions-q01", "text": "What identifies and describes the lifecycle of a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "stages-and-transitions-q02", "text": "Who or what asserted this about the lifecycle of a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "stages-and-transitions-q03", "text": "What may an agent decide or do once the lifecycle of a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] } ] }, { "id": "observations-and-status", "name": "Observations and current status", "description": "What is observed about a advertising, how often and by whom.", "findings": [ { "id": "observation-record", "name": "Observation record", "description": "How an observation of a advertising is recorded so that it can be superseded rather than overwritten.", "questions": [ { "id": "observation-record-q01", "text": "What identifies and describes an observation of a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "observation-record-q02", "text": "Who or what asserted this about an observation of a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "observation-record-q03", "text": "What may an agent decide or do once an observation of a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] } ] } ] }, { "id": "content-and-access", "name": "Content, encoding and access", "description": "What a advertising says, how it is encoded and who may read it.", "rationale": "An informational thing carries content that can be copied, versioned and withheld, none of which its physical carrier explains.", "layers": [ { "id": "content-and-encoding", "name": "Content and encoding", "description": "The content itself, its format and its language.", "findings": [ { "id": "content-and-format", "name": "Content, format and language", "description": "What a advertising contains and in what form it is held.", "questions": [ { "id": "content-and-format-q01", "text": "What identifies and describes the content of a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "content-and-format-q02", "text": "Who or what asserted this about the content of a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "content-and-format-q03", "text": "What may an agent decide or do once the content of a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] } ] }, { "id": "access-and-rights", "name": "Access, rights and retention", "description": "Who may read, copy or change it, and for how long it is kept.", "findings": [ { "id": "access-rules", "name": "Access rules and retention", "description": "The permissions attached to a advertising and the period it survives.", "questions": [ { "id": "access-rules-q01", "text": "What identifies and describes access to a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "access-rules-q02", "text": "Who or what asserted this about access to a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "access-rules-q03", "text": "What may an agent decide or do once access to a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] } ] } ] }, { "id": "subject-and-method", "name": "Subject matter and method", "description": "What advertising studies and how it establishes anything.", "rationale": "A field is identified by its questions and its methods, and those are what distinguish it from the fields next to it.", "layers": [ { "id": "subject", "name": "Subject matter", "description": "The questions it takes as its own.", "findings": [ { "id": "subject-record", "name": "Questions and objects of study", "description": "What it is about, stated so a neighbouring field can be told apart.", "questions": [ { "id": "subject-record-q01", "text": "What questions and objects does advertising take as its own?", "kind": "definition" }, { "id": "subject-record-q02", "text": "Which questions does it share with a neighbouring field, and who claims them?", "kind": "boundary" } ] } ] }, { "id": "method", "name": "Method and evidence", "description": "How claims are established and what counts as evidence.", "findings": [ { "id": "method-record", "name": "Methods and standards of evidence", "description": "The methods used and what they are taken to establish.", "questions": [ { "id": "method-record-q01", "text": "By what methods does advertising establish claims, and what counts as sufficient evidence?", "kind": "provenance" }, { "id": "method-record-q02", "text": "What kind of claim can this field not settle, and where should an agent look instead?", "kind": "action" } ] } ] } ] }, { "id": "institutions-and-classification", "name": "Institutions and classification", "description": "Where advertising is practised and how catalogues place it.", "rationale": "The institutional footprint is the evidence that a field exists as a field rather than as a topic.", "layers": [ { "id": "institutions", "name": "Institutional markers", "description": "Societies, journals, degrees and departments.", "findings": [ { "id": "institution-record", "name": "Bodies and venues", "description": "Where the field organises itself.", "questions": [ { "id": "institution-record-q01", "text": "Which societies, journals or degrees mark advertising as an established field?", "kind": "provenance" }, { "id": "institution-record-q02", "text": "What would show that it is emerging or dissolving rather than established?", "kind": "boundary" } ] } ] }, { "id": "classification", "name": "Classification schemes", "description": "Where library and research classifications put it.", "findings": [ { "id": "classification-record", "name": "Codes and their disagreements", "description": "The classification codes that place it, and where they differ.", "questions": [ { "id": "classification-record-q01", "text": "Which classification schemes place advertising, under what codes?", "kind": "definition" }, { "id": "classification-record-q02", "text": "Where do those schemes disagree about its scope?", "kind": "boundary" } ] } ] } ] }, { "id": "provenance-and-evidence", "name": "Provenance, evidence and time", "description": "Where every claim about a advertising came from and when it held.", "rationale": "A claim without a source and a time cannot be superseded, only overwritten, and an agent that overwrites loses the ability to explain itself.", "layers": [ { "id": "source-and-authority", "name": "Source and authority", "description": "Who said it, on what evidence, and how strongly.", "findings": [ { "id": "claim-provenance", "name": "Claim provenance and confidence", "description": "The authority behind each claim about a advertising and how confident it is.", "questions": [ { "id": "claim-provenance-q01", "text": "What identifies and describes a claim about a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "claim-provenance-q02", "text": "Who or what asserted this about a claim about a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "claim-provenance-q03", "text": "What may an agent decide or do once a claim about a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] } ] }, { "id": "time-and-versions", "name": "Time, versions and supersession", "description": "When a claim was true, when it was learnt, and what replaced it.", "findings": [ { "id": "validity-and-supersession", "name": "Validity period and supersession", "description": "How an old claim about a advertising is retired without being erased.", "questions": [ { "id": "validity-and-supersession-q01", "text": "What identifies and describes the validity of a claim about a advertising, and in what units or vocabulary?", "kind": "definition", "answer_data": [ "identifiers", "types and classes", "values with units", "explicit unknowns" ] }, { "id": "validity-and-supersession-q02", "text": "Who or what asserted this about the validity of a claim about a advertising, by which method, and when was it true?", "kind": "provenance", "answer_data": [ "authority", "method", "evidence", "event time", "knowledge time" ] }, { "id": "validity-and-supersession-q03", "text": "What may an agent decide or do once the validity of a claim about a advertising is known, and what must it refuse?", "kind": "action", "answer_data": [ "permitted actions", "preconditions", "refusals", "escalation" ] } ] } ] } ] } ] }, "statistics": { "bundles": 6, "layers": 12, "findings": 14, "questions": 38 } } } }