{
  "vercy": "1.0-draft",
  "publication": {
    "status": "research-draft",
    "adjudicationStatus": "unreviewed",
    "publishableCanonical": false,
    "generatedAt": "2026-09-12T20:13:52Z",
    "providers": [
      "Claude"
    ],
    "breadth": "written by Claude from model knowledge without web access - no source was read, every claim is a lead to verify",
    "pass": 2,
    "wave": 3,
    "engine": "claude",
    "enrichment": {
      "pass": 3,
      "engine": "claude",
      "producedAt": "2026-10-06T10:00:00Z",
      "ingestedAt": "2026-10-06T07:01:21+00:00",
      "fields": [
        "agent_conduct",
        "ethics",
        "owners"
      ]
    },
    "gate": {
      "passed": true,
      "version": "1.0",
      "at": "2026-10-06T19:51:56+00:00",
      "evidence": [
        "completeness 1.00",
        "sense: Wikidata description",
        "2 live sources",
        "review by codex: pass"
      ]
    }
  },
  "metaModel": {
    "id": "THING-Q1886349",
    "registryId": "vr.tr.logo",
    "name": "logo",
    "version": "0.2.0-wave.3",
    "entryKind": "thing",
    "family": "Thing Registry",
    "domain": [
      "INF.MED"
    ],
    "status": "research-draft"
  },
  "canonicalUrl": "https://ver.cy/models/thing/q1886349/",
  "model": {
    "registry_id": "vr.tr.logo",
    "name": "logo",
    "purpose": "Let an agent explain what a logo is and how it is designed, used and protected, relay trademark and usage rules in general terms, help describe and classify a logo, and separate the logo from the brand, the trademark registration and the organisation.",
    "definition": "A graphic mark, emblem or stylised name used by an organisation, product or person to identify itself and to be recognised at a glance, designed for reproduction across media and often protected as a trademark; logos range from wordmarks and lettermarks to symbols and combined lockups, and are governed by brand guidelines.",
    "what_it_is_for": "Identifying and distinguishing an organisation or product.",
    "affordances": [
      "classify a logo by type",
      "explain design principles and file formats",
      "relay trademark and usage rules in general terms",
      "distinguish logo, brand and trademark"
    ],
    "distinguishing_features": [
      "Designed for recognition and reproduction",
      "Types: wordmark, lettermark, symbol, combination",
      "Protected by trademark where registered",
      "Governed by brand guidelines"
    ],
    "appearance": "A distinctive graphic mark or stylised name, reproduced in set colours and proportions.",
    "visual_identification": [
      "Mark that identifies an organisation or product",
      "Reproduced consistently under guidelines",
      "A brand is the wider identity; a trademark is the legal right"
    ],
    "physical_properties": [],
    "families_and_kinds": [
      "wordmarks and lettermarks",
      "symbols and pictorial marks",
      "combination marks and lockups",
      "emblems and badges",
      "dynamic and responsive logos",
      "on-screen broadcast graphics"
    ],
    "related_models": [
      {
        "relation": "is a kind of",
        "target": "graphic design work",
        "why": "a creative work"
      },
      {
        "relation": "is part of",
        "target": "brand identity",
        "why": "the wider identity"
      },
      {
        "relation": "is protected by",
        "target": "trademark",
        "why": "the legal right"
      },
      {
        "relation": "is confused with",
        "target": "trademark",
        "why": "the right rather than the mark"
      }
    ],
    "identifiers": [
      {
        "scheme": "trademark registration number",
        "value_or_pattern": "per office",
        "note": "where registered"
      }
    ],
    "standards_and_regulation": [
      "Trademark law and registration systems",
      "Copyright in logo artwork",
      "Brand guidelines of the owner",
      "Rules on use of official emblems and flags"
    ],
    "failure_modes_and_hazards": [
      "Infringement and confusingly similar marks",
      "Misuse of official emblems",
      "Poor reproduction across media",
      "Confusing logo, brand and trademark"
    ],
    "in_scope": [],
    "out_of_scope": [],
    "characteristics": [],
    "agent_conduct": {
      "may": [
        "Describe a logo and identify the organisation it belongs to from public sources.",
        "Use a logo only as its owner's brand guidelines allow."
      ],
      "must_not": [
        "Copy or imitate a logo to impersonate an organisation or deceive customers.",
        "Put a logo on content in a way that implies endorsement the owner has not given.",
        "Alter a logo to mock or defame its owner and present it as genuine.",
        "Register or design a mark confusingly similar to a protected logo."
      ],
      "requires_human": [
        "Using a third party's logo in published material."
      ]
    },
    "ethics": {
      "considerations": [
        "Fake logos are used in fraud and phishing that harm customers.",
        "A logo carries a reputation built by its owner."
      ],
      "affected_parties": [
        "Customers",
        "The logo's owner",
        "Designers"
      ]
    },
    "owners": {
      "steward": "The organisation or person that owns it; trademark offices record registered logos.",
      "master_systems": [
        "Trademark registers"
      ]
    }
  },
  "sources": [
    {
      "id": "wikidata",
      "title": "Wikidata item Q1886349: logo",
      "url": "https://www.wikidata.org/wiki/Q1886349",
      "url_status": "live",
      "what_it_supports": "identity and sense of the item",
      "checked_by": "wikidata-api"
    },
    {
      "id": "wikipedia-en",
      "title": "Wikipedia: Logo",
      "url": "https://en.wikipedia.org/wiki/Logo",
      "url_status": "live",
      "what_it_supports": "general description of the item",
      "checked_by": "wikidata-api sitelink"
    }
  ],
  "structure": {
    "bundles": [
      {
        "id": "identify",
        "name": "Identify",
        "description": "What logo this is.",
        "rationale": "Identity.",
        "layers": [
          {
            "id": "type",
            "name": "Type",
            "description": "Type and owner.",
            "findings": [
              {
                "id": "type-finding",
                "name": "Type",
                "description": "Type.",
                "questions": [
                  {
                    "text": "What type of logo is it, and which organisation or product owns it?",
                    "kind": "definition"
                  },
                  {
                    "text": "Is the question about the logo, the brand, the trademark or the organisation?",
                    "kind": "boundary"
                  }
                ]
              }
            ]
          },
          {
            "id": "describe",
            "name": "Describe",
            "description": "Description.",
            "findings": [
              {
                "id": "describe-finding",
                "name": "Describe",
                "description": "Describe.",
                "questions": [
                  {
                    "text": "How is the logo described in shape, colour, typography and meaning?",
                    "kind": "definition"
                  },
                  {
                    "text": "Which entry fits the organisation?",
                    "kind": "action"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "design",
        "name": "Design",
        "description": "Design and production.",
        "rationale": "Craft.",
        "layers": [
          {
            "id": "principles",
            "name": "Principles",
            "description": "Design principles.",
            "findings": [
              {
                "id": "principles-finding",
                "name": "Principles",
                "description": "Principles.",
                "questions": [
                  {
                    "text": "What principles guide logo design, and how is a logo tested for reproduction?",
                    "kind": "provenance"
                  },
                  {
                    "text": "Which references are standard?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          },
          {
            "id": "files",
            "name": "Files",
            "description": "Formats and guidelines.",
            "findings": [
              {
                "id": "files-finding",
                "name": "Files",
                "description": "Files.",
                "questions": [
                  {
                    "text": "Which file formats, colour systems and guidelines govern use?",
                    "kind": "provenance"
                  },
                  {
                    "text": "Which entry fits brand guidelines?",
                    "kind": "action"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "rights",
        "name": "Rights",
        "description": "Protection and use.",
        "rationale": "Law.",
        "layers": [
          {
            "id": "trademark",
            "name": "Trademark",
            "description": "Trademark protection.",
            "findings": [
              {
                "id": "trademark-finding",
                "name": "Trademark",
                "description": "Trademark.",
                "questions": [
                  {
                    "text": "How are logos protected as trademarks and copyright, in general terms?",
                    "kind": "provenance"
                  },
                  {
                    "text": "Is the user asking for legal advice on a dispute, which needs a lawyer?",
                    "kind": "boundary"
                  }
                ]
              }
            ]
          },
          {
            "id": "use",
            "name": "Use",
            "description": "Permitted use.",
            "findings": [
              {
                "id": "use-finding",
                "name": "Use",
                "description": "Use.",
                "questions": [
                  {
                    "text": "When may a third party use a logo, and what rules apply to official emblems?",
                    "kind": "provenance"
                  },
                  {
                    "text": "Which entry fits trademark law?",
                    "kind": "action"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "context",
        "name": "Context",
        "description": "History and meaning.",
        "rationale": "Context.",
        "layers": [
          {
            "id": "history",
            "name": "History",
            "description": "History.",
            "findings": [
              {
                "id": "history-finding",
                "name": "History",
                "description": "History.",
                "questions": [
                  {
                    "text": "How did logos develop from marks and heraldry to modern branding?",
                    "kind": "provenance"
                  },
                  {
                    "text": "Which entry fits the history of graphic design?",
                    "kind": "action"
                  }
                ]
              }
            ]
          },
          {
            "id": "meaning",
            "name": "Meaning",
            "description": "Meaning and reception.",
            "findings": [
              {
                "id": "meaning-finding",
                "name": "Meaning",
                "description": "Meaning.",
                "questions": [
                  {
                    "text": "How do audiences read logos, and what do studies say about recognition, with attribution?",
                    "kind": "provenance"
                  },
                  {
                    "text": "Is the presentation neutral about specific brands?",
                    "kind": "boundary"
                  }
                ]
              }
            ]
          }
        ]
      }
    ]
  },
  "openQuestions": [
    "Should trademark be a separate entry?",
    "How should trademark registers be linked?",
    "The registry entry has merged aliases for newspaper nameplates and insignia; should they be split off?"
  ],
  "statistics": {
    "bundles": 4,
    "layers": 8,
    "findings": 8,
    "questions": 16
  }
}
