{
  "vercy": "1.0-draft",
  "publication": {
    "status": "research-draft",
    "adjudicationStatus": "unreviewed",
    "publishableCanonical": false,
    "generatedAt": "2026-09-11T10:49:39Z",
    "providers": [
      "Claude"
    ],
    "breadth": "written by Claude from model knowledge without web access - no source was read, every claim is a lead to verify",
    "pass": 2,
    "wave": 1,
    "engine": "claude",
    "enrichment": {
      "pass": 3,
      "engine": "claude",
      "producedAt": "2026-10-05T16:30:00Z",
      "ingestedAt": "2026-10-05T13:29:08+00:00",
      "fields": [
        "agent_conduct",
        "ethics",
        "owners"
      ]
    },
    "gate": {
      "passed": true,
      "version": "1.0",
      "at": "2026-10-06T19:51:59+00:00",
      "evidence": [
        "completeness 1.00",
        "sense: Wikidata description",
        "2 live sources",
        "review by codex: pass"
      ]
    }
  },
  "metaModel": {
    "id": "THING-Q37038",
    "registryId": "vr.tr.advertising",
    "name": "advertising",
    "version": "0.2.0-wave.1",
    "entryKind": "thing",
    "family": "Thing Registry",
    "domain": [
      "INF.KNW"
    ],
    "status": "research-draft"
  },
  "canonicalUrl": "https://ver.cy/models/thing/q37038/",
  "model": {
    "registry_id": "vr.tr.advertising",
    "name": "advertising",
    "purpose": "Let an agent handle advertising by medium, rules, disclosure, targeting and complaints, helping people recognise ads and understand their rights.",
    "definition": "Paid communication intended to promote products, services, organisations or ideas, delivered through media such as print, broadcast, outdoor, online, social media and in-store displays; regulated for truthfulness, protection of children and privacy.",
    "what_it_is_for": "Promoting offerings and funding media.",
    "affordances": [
      "recognise and label advertising",
      "check advertising rules",
      "manage ad targeting and privacy settings",
      "complain about misleading ads"
    ],
    "distinguishing_features": [
      "Paid promotion",
      "Many media",
      "Regulated for honesty",
      "Often data-targeted"
    ],
    "appearance": "Posters, commercials, banners, sponsored posts and product placements.",
    "visual_identification": [
      "Ad or sponsored labels",
      "Brand messages and calls to action",
      "Editorial content is not advertising"
    ],
    "physical_properties": [],
    "families_and_kinds": [
      "print advertising",
      "broadcast advertising",
      "outdoor advertising",
      "online and social media advertising",
      "product placement and sponsorship"
    ],
    "related_models": [
      {
        "relation": "is a kind of",
        "target": "creative work and service",
        "why": "category"
      },
      {
        "relation": "is part of",
        "target": "marketing",
        "why": "broader"
      },
      {
        "relation": "is regulated by",
        "target": "advertising standards body",
        "why": "regulator"
      },
      {
        "relation": "uses",
        "target": "personal data",
        "why": "targeting"
      }
    ],
    "identifiers": [],
    "standards_and_regulation": [
      "Advertising codes such as the ICC Advertising and Marketing Communications Code",
      "EU Unfair Commercial Practices Directive",
      "Digital Services Act ad transparency"
    ],
    "failure_modes_and_hazards": [
      "Misleading claims",
      "Undisclosed ads",
      "Targeting of children or vulnerable people"
    ],
    "in_scope": [],
    "out_of_scope": [],
    "characteristics": [],
    "agent_conduct": {
      "may": [
        "Draft or review advertising for a client who authorized it, following advertising codes.",
        "Label paid content clearly as advertising."
      ],
      "must_not": [
        "Make false or misleading claims about products, prices or health effects.",
        "Target children or vulnerable people with advertising for harmful products.",
        "Disguise advertising as independent reviews or news.",
        "Use personal data for targeting without a lawful basis."
      ],
      "requires_human": [
        "Launching campaigns on health, finance or political topics."
      ]
    },
    "ethics": {
      "considerations": [
        "Advertising can manipulate, especially children and people in difficulty.",
        "Targeting based on personal data intrudes on privacy."
      ],
      "affected_parties": [
        "Consumers",
        "Children",
        "Competitors"
      ]
    },
    "owners": {
      "steward": "The advertiser answers for its ads; advertising standards bodies enforce codes.",
      "master_systems": []
    }
  },
  "sources": [
    {
      "id": "wikidata",
      "title": "Wikidata item Q37038: advertising",
      "url": "https://www.wikidata.org/wiki/Q37038",
      "url_status": "live",
      "what_it_supports": "identity and sense of the item",
      "checked_by": "wikidata-api"
    },
    {
      "id": "wikipedia-en",
      "title": "Wikipedia: Advertising",
      "url": "https://en.wikipedia.org/wiki/Advertising",
      "url_status": "live",
      "what_it_supports": "general description of the item",
      "checked_by": "wikidata-api sitelink"
    }
  ],
  "structure": {
    "bundles": [
      {
        "id": "ad",
        "name": "Ad",
        "description": "What it is.",
        "rationale": "Ads must be identifiable.",
        "layers": [
          {
            "id": "identify",
            "name": "Identify",
            "description": "Labels.",
            "findings": [
              {
                "id": "identify-finding",
                "name": "Identify",
                "description": "Recognising ads.",
                "questions": [
                  {
                    "text": "Is this content an advertisement or sponsored?",
                    "kind": "boundary"
                  },
                  {
                    "text": "Is it clearly labelled?",
                    "kind": "boundary"
                  }
                ]
              }
            ]
          },
          {
            "id": "advertiser",
            "name": "Advertiser",
            "description": "Who paid.",
            "findings": [
              {
                "id": "advertiser-finding",
                "name": "Advertiser",
                "description": "Advertiser.",
                "questions": [
                  {
                    "text": "Who paid for the ad, according to the platform ad library?",
                    "kind": "provenance"
                  },
                  {
                    "text": "Is it a political ad?",
                    "kind": "boundary"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "rules",
        "name": "Rules",
        "description": "Codes.",
        "rationale": "Ads are regulated.",
        "layers": [
          {
            "id": "claims",
            "name": "Claims",
            "description": "Substantiation.",
            "findings": [
              {
                "id": "claims-finding",
                "name": "Claims",
                "description": "Claims.",
                "questions": [
                  {
                    "text": "Can the claims in the ad be substantiated?",
                    "kind": "boundary"
                  },
                  {
                    "text": "Which code applies?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          },
          {
            "id": "children",
            "name": "Children",
            "description": "Protection.",
            "findings": [
              {
                "id": "children-finding",
                "name": "Children",
                "description": "Protecting children.",
                "questions": [
                  {
                    "text": "What rules protect children from certain ads here?",
                    "kind": "provenance"
                  },
                  {
                    "text": "Are foods high in fat, salt or sugar restricted?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "privacy",
        "name": "Privacy",
        "description": "Targeting.",
        "rationale": "Targeting uses data.",
        "layers": [
          {
            "id": "settings",
            "name": "Settings",
            "description": "Controls.",
            "findings": [
              {
                "id": "settings-finding",
                "name": "Settings",
                "description": "Ad settings.",
                "questions": [
                  {
                    "text": "How can a person see why they were shown an ad and change settings?",
                    "kind": "action"
                  },
                  {
                    "text": "Which consent rules apply?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          },
          {
            "id": "data",
            "name": "Data",
            "description": "Rights.",
            "findings": [
              {
                "id": "data-finding",
                "name": "Data",
                "description": "Data rights.",
                "questions": [
                  {
                    "text": "How can someone object to data use for advertising?",
                    "kind": "action"
                  },
                  {
                    "text": "Which law applies?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "complaints",
        "name": "Complaints",
        "description": "Redress.",
        "rationale": "People can complain.",
        "layers": [
          {
            "id": "complain",
            "name": "Complain",
            "description": "Regulator.",
            "findings": [
              {
                "id": "complain-finding",
                "name": "Complain",
                "description": "Complaints.",
                "questions": [
                  {
                    "text": "Where can a misleading or offensive ad be reported?",
                    "kind": "action"
                  },
                  {
                    "text": "What happens next?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          },
          {
            "id": "scams",
            "name": "Scams",
            "description": "Fraudulent ads.",
            "findings": [
              {
                "id": "scams-finding",
                "name": "Scams",
                "description": "Scam ads.",
                "questions": [
                  {
                    "text": "Is this ad a scam, such as a fake investment or celebrity endorsement?",
                    "kind": "boundary"
                  },
                  {
                    "text": "How can it be reported to the platform and authorities?",
                    "kind": "action"
                  }
                ]
              }
            ]
          }
        ]
      }
    ]
  },
  "openQuestions": [
    "Should media types be separate entries?",
    "How should ad libraries be linked?",
    "How should regulator codes be localised?"
  ],
  "statistics": {
    "bundles": 4,
    "layers": 8,
    "findings": 8,
    "questions": 16
  }
}