{
  "vercy": "1.0-draft",
  "publication": {
    "status": "research-draft",
    "adjudicationStatus": "unreviewed",
    "publishableCanonical": false,
    "generatedAt": "2026-09-11T10:06:49Z",
    "providers": [
      "Claude"
    ],
    "breadth": "written by Claude from model knowledge without web access - no source was read, every claim is a lead to verify",
    "pass": 2,
    "wave": 1,
    "engine": "claude",
    "enrichment": {
      "pass": 3,
      "engine": "claude",
      "producedAt": "2026-10-05T17:00:00Z",
      "ingestedAt": "2026-10-05T13:26:30+00:00",
      "fields": [
        "agent_conduct",
        "ethics",
        "owners"
      ]
    },
    "gate": {
      "passed": true,
      "version": "1.0",
      "at": "2026-10-06T19:51:59+00:00",
      "evidence": [
        "completeness 1.00",
        "sense: Wikidata description",
        "2 live sources",
        "review by codex: pass"
      ]
    }
  },
  "metaModel": {
    "id": "THING-Q39809",
    "registryId": "vr.tr.marketing",
    "name": "marketing",
    "version": "0.2.0-wave.1",
    "entryKind": "thing",
    "family": "Thing Registry",
    "domain": [
      "ACT.ACT"
    ],
    "status": "research-draft"
  },
  "canonicalUrl": "https://ver.cy/models/thing/q39809/",
  "model": {
    "registry_id": "vr.tr.marketing",
    "name": "marketing",
    "purpose": "Let an agent handle marketing by channel, method, measurement and regulation, including consumer protection and data privacy rules.",
    "definition": "The activities of creating, communicating and delivering value to customers, including market research, product positioning, pricing, advertising, digital and social media marketing, and customer relationship management.",
    "what_it_is_for": "Connecting products and services with customers.",
    "affordances": [
      "plan marketing channels and messages",
      "measure campaign performance",
      "check advertising and privacy rules",
      "recognise misleading marketing"
    ],
    "distinguishing_features": [
      "Customer-oriented communication",
      "Many channels",
      "Data-driven measurement",
      "Regulated for fairness and privacy"
    ],
    "appearance": "Advertisements, websites, social media posts, emails and events.",
    "visual_identification": [
      "Campaigns and brand messages",
      "Ad labels and sponsored content",
      "Market as a place is a different sense"
    ],
    "physical_properties": [],
    "families_and_kinds": [
      "digital marketing",
      "social media marketing",
      "content marketing",
      "email marketing",
      "search engine optimisation",
      "loyalty programmes"
    ],
    "related_models": [
      {
        "relation": "is a kind of",
        "target": "public communication",
        "why": "category"
      },
      {
        "relation": "includes",
        "target": "advertising",
        "why": "part"
      },
      {
        "relation": "uses",
        "target": "customer data",
        "why": "input"
      },
      {
        "relation": "is regulated by",
        "target": "consumer protection law",
        "why": "law"
      }
    ],
    "identifiers": [],
    "standards_and_regulation": [
      "EU Unfair Commercial Practices Directive",
      "GDPR and ePrivacy rules",
      "Advertising standards codes"
    ],
    "failure_modes_and_hazards": [
      "Misleading claims",
      "Unlawful data use and spam",
      "Undisclosed sponsored content"
    ],
    "in_scope": [],
    "out_of_scope": [],
    "characteristics": [],
    "agent_conduct": {
      "may": [
        "Draft marketing content for products the agent's principal is entitled to sell.",
        "Analyse aggregated and consented customer data to understand markets."
      ],
      "must_not": [
        "Make false or misleading claims about a product, its price or its effects.",
        "Send marketing to people who have not consented or have opted out.",
        "Target children or vulnerable people with harmful products such as gambling or alcohol.",
        "Pose as an independent customer or reviewer while marketing a product."
      ],
      "requires_human": [
        "Launching a campaign to the public.",
        "Using personal data in new ways for targeting."
      ]
    },
    "ethics": {
      "considerations": [
        "Marketing shapes choices; manipulation exploits people's weaknesses.",
        "Profiling for targeting intrudes on privacy and can discriminate."
      ],
      "affected_parties": [
        "Consumers",
        "Children and vulnerable people",
        "Competitors"
      ]
    },
    "owners": {
      "steward": "The business that markets; advertising standards bodies and data protection authorities set limits.",
      "master_systems": []
    }
  },
  "sources": [
    {
      "id": "wikidata",
      "title": "Wikidata item Q39809: marketing",
      "url": "https://www.wikidata.org/wiki/Q39809",
      "url_status": "live",
      "what_it_supports": "identity and sense of the item",
      "checked_by": "wikidata-api"
    },
    {
      "id": "wikipedia-en",
      "title": "Wikipedia: Marketing",
      "url": "https://en.wikipedia.org/wiki/Marketing",
      "url_status": "live",
      "what_it_supports": "general description of the item",
      "checked_by": "wikidata-api sitelink"
    }
  ],
  "structure": {
    "bundles": [
      {
        "id": "strategy",
        "name": "Strategy",
        "description": "Plan.",
        "rationale": "Strategy guides activity.",
        "layers": [
          {
            "id": "audience",
            "name": "Audience",
            "description": "Target customers.",
            "findings": [
              {
                "id": "audience-finding",
                "name": "Audience",
                "description": "Audience.",
                "questions": [
                  {
                    "text": "Who is the target audience and what do they need?",
                    "kind": "definition"
                  },
                  {
                    "text": "What research supports this?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          },
          {
            "id": "channels",
            "name": "Channels",
            "description": "Mix.",
            "findings": [
              {
                "id": "channels-finding",
                "name": "Channels",
                "description": "Channel mix.",
                "questions": [
                  {
                    "text": "Which channels suit the audience and budget?",
                    "kind": "action"
                  },
                  {
                    "text": "Why?",
                    "kind": "definition"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "measurement",
        "name": "Measurement",
        "description": "Performance.",
        "rationale": "Measurement guides spend.",
        "layers": [
          {
            "id": "metrics",
            "name": "Metrics",
            "description": "KPIs.",
            "findings": [
              {
                "id": "metrics-finding",
                "name": "Metrics",
                "description": "Metrics.",
                "questions": [
                  {
                    "text": "Which metrics show campaign performance?",
                    "kind": "measurement"
                  },
                  {
                    "text": "How is attribution handled?",
                    "kind": "definition"
                  }
                ]
              }
            ]
          },
          {
            "id": "testing",
            "name": "Testing",
            "description": "Experiments.",
            "findings": [
              {
                "id": "testing-finding",
                "name": "Testing",
                "description": "Experiments.",
                "questions": [
                  {
                    "text": "How can messages be tested fairly?",
                    "kind": "action"
                  },
                  {
                    "text": "Is the sample large enough?",
                    "kind": "measurement"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "compliance",
        "name": "Compliance",
        "description": "Rules.",
        "rationale": "Marketing is regulated.",
        "layers": [
          {
            "id": "claims",
            "name": "Claims",
            "description": "Advertising codes.",
            "findings": [
              {
                "id": "claims-finding",
                "name": "Claims",
                "description": "Claims.",
                "questions": [
                  {
                    "text": "Can this claim be substantiated under advertising rules?",
                    "kind": "boundary"
                  },
                  {
                    "text": "Which code applies?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          },
          {
            "id": "privacy",
            "name": "Privacy",
            "description": "Consent.",
            "findings": [
              {
                "id": "privacy-finding",
                "name": "Privacy",
                "description": "Privacy.",
                "questions": [
                  {
                    "text": "Is there valid consent for this email or tracking?",
                    "kind": "boundary"
                  },
                  {
                    "text": "Which data protection rules apply?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "consumers",
        "name": "Consumers",
        "description": "Protection.",
        "rationale": "Consumers can complain.",
        "layers": [
          {
            "id": "misleading",
            "name": "Misleading",
            "description": "Complaints.",
            "findings": [
              {
                "id": "misleading-finding",
                "name": "Misleading",
                "description": "Misleading marketing.",
                "questions": [
                  {
                    "text": "Is this advert or offer misleading?",
                    "kind": "boundary"
                  },
                  {
                    "text": "Where can a complaint be made?",
                    "kind": "action"
                  }
                ]
              }
            ]
          },
          {
            "id": "disclosure",
            "name": "Disclosure",
            "description": "Sponsored content.",
            "findings": [
              {
                "id": "disclosure-finding",
                "name": "Disclosure",
                "description": "Disclosure.",
                "questions": [
                  {
                    "text": "Is sponsored or influencer content clearly labelled?",
                    "kind": "boundary"
                  },
                  {
                    "text": "Which rules require it?",
                    "kind": "provenance"
                  }
                ]
              }
            ]
          }
        ]
      }
    ]
  },
  "openQuestions": [
    "Should marketing channels be separate entries?",
    "How should advertising codes be localised?",
    "How should metrics be defined?"
  ],
  "statistics": {
    "bundles": 4,
    "layers": 8,
    "findings": 8,
    "questions": 16
  }
}