Preference / Personal Profile
User-controlled preference context
Bundle → Layer → Finding → Questions Filled
3 bundles · 3 layers · 5 findings · 10 questions
Declared preferences What the person has said they want.
Preference statement
A stated preference with its scope and date.
Preference content
The preference, the context it applies to and when it was stated.
- Which preference did the person state, and for which service or context?
- When was it stated or last confirmed, and is it still current?
Accessibility and language
Needs that change how information must be given.
- Which language and accessibility needs has the person declared?
- Are these needs shared only with the services the person allowed?
Control and consent Who may use the profile and how the person controls it.
Profile control
Sharing permissions, consent choices and change history.
Sharing permissions
Which parties may read or use the profile and for what purpose.
- Which parties may read the profile, and for which purposes?
- Can the person see, change and delete the profile easily?
Consent choices
Consent and opt-out choices for marketing, tracking and processing.
- Which consents has the person given or withdrawn, and when?
- Is each use of the profile covered by a current consent or other lawful basis?
Inferred profile What others have inferred, kept apart from declarations.
Inference record
Inferred interests or segments with their source.
Inferred attribute
An attribute inferred from behaviour, marked as inferred.
- Which attributes were inferred rather than declared, and from what data?
- Can the person see and reject the inferences made about them?
Classifiers Filled
- Family
- World Models
- Category
- Society, people and institutions
- Entry kind
- mixin
- Navigation path
- NAV.SOC.PER.PRF
- Domain
- SOC.PER.PRF
- Industry
- Cross-industry
- Tags
- preferencepersonalprofilesoc.per.prf
What it is Filled
A preference or personal profile is the set of choices a person states about how they want to be served, contacted or treated, such as language, accessibility needs, communication channels, interests and consent choices, held under the person's control. Declared preferences are its core; profiles inferred by others are recorded as inferences and are not the person's own statements.
Why it exists Filled
User-controlled preference context
Distinguishing features Filled
- Held under the person's control: they state, change and withdraw their preferences.
- Declared preferences are kept apart from inferred profiles made by others.
- Distinct from the person record, its parent, which holds identity rather than choices.
- Distinct from a contact point, which is an address or channel rather than a preference about its use.
What robots and AI may and may not do Filled
Must not
- Present inferred attributes as preferences the person declared.
- Infer sensitive traits such as health, religion or sexual orientation from behaviour.
- Share or sell the profile beyond the person's permissions.
- Use preferences to manipulate the person into choices against their interest.
- Ignore a withdrawn consent or opt-out.
Only with a human decision
- Changing a preference on the person's behalf without their direct instruction.
- Sharing the profile with a new party.
- Restoring a profile the person had deleted.
May
- Apply a person's declared preferences when serving them.
- Help a person view, edit, export and delete their profile.
- Ask the person to confirm preferences that are old or unclear.
- Share preferences with services the person has authorized.
Moral aspects Filled
- Profiles enable personalization but also surveillance and manipulation.
- People have rights to access, correct and erase their personal data.
- Respecting accessibility and language needs is a matter of equal access.
Who is affected
- The person whose profile it is
- People with accessibility needs
- Services that rely on the profile
Owners Filled
Steward
The person is the owner of their profile; services that hold copies act as controllers on the person's behalf.
Master systems
- Customer preference and consent management systems
- Personal data stores
Links to other meta-models Filled
parent
- WM-PER-001
What else AI and robots need to interact with it Filled
Identity and identifiers required Filled
- A profile is identified by the holding service's profile identifier, linked to the person's account.
- A consent record is identified by its consent receipt or record identifier.
Direct properties not applicable Not applicable
Not applicable
A preference profile is a set of statements and records, not a physical object with measurable properties.
Recognition optional Filled
- A record of choices tied to a person and a service, with dates and a way to change them.
- Often confused with a behavioural marketing profile, an account record or a contact point.
Capabilities and actions required Filled
- Preferences can be stated, updated, exported and withdrawn by the person.
- Services can read authorized preferences and adapt language, format, channel and content.
Hazards and failure modes required Filled
- Leaked profiles exposing personal habits and sensitive choices.
- Inferred profiles used for discrimination or manipulation.
- Stale preferences applied after the person changed their mind.
Standards and interfaces required Filled
- ISO/IEC TS 27560 consent record information structure.
- Global Privacy Control and similar browser signals for opt-outs.
- W3C Accessibility guidance and ISO/IEC 24751 for personal accessibility needs.
Context of use required Filled
- Used by online services, public services, healthcare and assistive technology.
- Personal data protection law governs collection, use and sharing.
Sources Filled
- General Data Protection Regulation (EU) 2016/679, European Union
- ISO/IEC TS 27560 Consent record information structure, ISO/IEC
- ISO/IEC 24751 Individualized adaptability and accessibility, ISO/IEC
Open questions
- Planned model: boundary questions, research and every section remain to be written.
Machine files
Provenance
planned (registry candidate) · todo
Built from: models/runtime-index.json, ver-cy/world-models/card-supplements/wm-per-014-preference-personal-profile.json
Planned entry, hidden from the catalogue until researched.