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Research draft

marketing

vr.tr.marketing · ACT.ACT

Let an agent handle marketing by channel, method, measurement and regulation, including consumer protection and data privacy rules.

Thing Registry Activities and processes

Research draft, second pass

A second pass drafted this model: the structure a model of this thing needs, and what is known about it in the world. The line under this one says how the second half was obtained - researched against sources, or recalled without web access, in which case nothing here was read anywhere and every claim is a lead to verify. Unreviewed either way.

written by Claude from model knowledge without web access - no source was read, every claim is a lead to verify

Researched by: Claude

Purpose and description

Let an agent handle marketing by channel, method, measurement and regulation, including consumer protection and data privacy rules.

The activities of creating, communicating and delivering value to customers, including market research, product positioning, pricing, advertising, digital and social media marketing, and customer relationship management.

What it is for: Connecting products and services with customers.

It can be plan marketing channels and messages; measure campaign performance; check advertising and privacy rules; recognise misleading marketing.

Distinguishing features

Customer-oriented communication

Many channels

Data-driven measurement

Regulated for fairness and privacy

What it looks like

Advertisements, websites, social media posts, emails and events.

How it is recognised

Campaigns and brand messages

Ad labels and sponsored content

Market as a place is a different sense

Related models

is a kind of - category

public communication

includes - part

advertising

uses - input

customer data

is regulated by - law

consumer protection law

In practice

Families and kinds

digital marketing

social media marketing

content marketing

email marketing

search engine optimisation

loyalty programmes

Standards and regulation

EU Unfair Commercial Practices Directive

GDPR and ePrivacy rules

Advertising standards codes

Failure modes and hazards

Misleading claims

Unlawful data use and spam

Undisclosed sponsored content

Also called

promotional modelshorthand typistSEO specialistweb marketingcustomer loyalty program softwaresocial media marketinglead generationinternet marketingMeme marketingblack hat SEOlibrary use promotionmulti-level marketingsocial media optimizationonline marketing keywordgrowth hackingonline video advertisingcontent marketinglivery (colour scheme)geomarketingMāori marketingtobacco usage in sportbrand designpackage designbrand managementcorporate brandingSound-Logoemployer brandingproduct namingpersonal brandingsocial brandingInternet brandingaudio brandingbrand implementationpostmodern brandingself-brandbrand extensiondigital marketinghuman resource marketingPingbackcontent farm

+121

Where this came from

wikidata · CC0 1.0

Source repository Registry entry point

Also registered as vr.tr.marketing-act

Drafted structure

Bundle to layer to finding to question, as the second pass will find it: 4 bundles · 8 layers · 8 findings · 16 questions.

Strategy Plan.

Strategy guides activity.

Audience

Target customers.

Audience

Audience.

  1. Who is the target audience and what do they need? definition
  2. What research supports this? provenance

Channels

Mix.

Channels

Channel mix.

  1. Which channels suit the audience and budget? action
  2. Why? definition
Measurement Performance.

Measurement guides spend.

Metrics

KPIs.

Metrics

Metrics.

  1. Which metrics show campaign performance? measurement
  2. How is attribution handled? definition

Testing

Experiments.

Testing

Experiments.

  1. How can messages be tested fairly? action
  2. Is the sample large enough? measurement
Compliance Rules.

Marketing is regulated.

Claims

Advertising codes.

Claims

Claims.

  1. Can this claim be substantiated under advertising rules? boundary
  2. Which code applies? provenance

Privacy

Consent.

Privacy

Privacy.

  1. Is there valid consent for this email or tracking? boundary
  2. Which data protection rules apply? provenance
Consumers Protection.

Consumers can complain.

Misleading

Complaints.

Misleading

Misleading marketing.

  1. Is this advert or offer misleading? boundary
  2. Where can a complaint be made? action

Disclosure

Sponsored content.

Disclosure

Disclosure.

  1. Is sponsored or influencer content clearly labelled? boundary
  2. Which rules require it? provenance

What the second pass must settle

  • Should marketing channels be separate entries?
  • How should advertising codes be localised?
  • How should metrics be defined?
Draft as JSON