campaign
Let an agent explain campaigns as organised efforts, relay planning and evaluation practice from communication and management sources, describe kinds across domains, and distinguish legitimate campaigns from disinformation attacks with attribution.
Bundle → Layer → Finding → Questions Filled
4 bundles · 8 layers · 8 findings · 16 questions
Understand What a campaign is.
Definition
Definition and kinds.
Definition
Definition.
- What is a campaign, and what kinds exist across politics, marketing, health and social causes? definition
- Is the question about campaigns in general, a specific campaign or a military campaign? boundary
Elements
Elements.
Elements
Elements.
- What elements such as goals, audiences, messages, channels and timelines make up a campaign? definition
- Which entry fits the specific kind? action
Plan Planning and evaluation.
Planning
Planning.
Planning
Planning.
- How are campaigns planned, from objectives and audience research to budgets and schedules? action
- Which references are standard? provenance
Evaluation
Evaluation.
Evaluation
Evaluation.
- How is campaign effectiveness measured and evaluated? provenance
- Which entry fits campaign evaluation? action
Domains Domains.
Examples
Examples.
Examples
Examples.
- What are notable safety, health, advocacy and consumer campaigns such as Buy British, with sources? provenance
- Which sources are cited? provenance
Volunteer
Volunteer campaigns.
Volunteer
Volunteer.
- How do book drives, proofreading campaigns and similar volunteer efforts work? provenance
- Which entry fits the specific effort? action
Context Regulation and disinformation.
Regulation
Regulation.
Regulation
Regulation.
- What laws govern political, advertising and fundraising campaigns? provenance
- Which entry fits campaign finance? action
Disinformation
Disinformation attacks.
Disinformation
Disinformation.
- What are disinformation attacks, how are they identified, and how do they differ from legitimate campaigns, with attribution? provenance
- Is the presentation neutral and evidence-based? boundary
Classifiers Filled
- Family
- Thing Registry
- Category
- Society, people and institutions
- Entry kind
- thing
- Plane
- SOC
- Domain
- SOC.ORG
- Other names and narrower kinds
- disinformation attack, Buy British campaign, testing, book drive, proofreading campaign, safety campaign, balc, geospatial youth campaign, geospatial mapping campaign, mapping campaign, voting campaign, road safety campaign
What it is Filled
An organised series of coordinated actions pursued over a period to achieve a defined goal, in domains such as politics, advertising, public health, fundraising and social causes, with examples ranging from safety campaigns, book drives, proofreading campaigns and Buy British campaigns to military campaigns and hostile efforts such as disinformation attacks; campaigns combine planning, messaging, resources and evaluation, and are studied in communication and management.
Why it exists Filled
Let an agent explain campaigns as organised efforts, relay planning and evaluation practice from communication and management sources, describe kinds across domains, and distinguish legitimate campaigns from disinformation attacks with attribution.
Distinguishing features Filled
- Defined goal
- Coordinated actions
- Time-bound
- Cross-domain
What robots and AI may and may not do Filled
Must not
- Run a campaign that conceals who is behind it or who pays for it.
- Create multiple personas or accounts to make support look broader than it is.
- Target people with messages based on data they did not consent to being used.
- Send campaign messages to people who have not agreed to receive them.
Only with a human decision
- Publishing or sending any campaign message on an organisation's behalf.
- Any use of personal data for targeting.
May
- Help plan, schedule and track a campaign's activities for the organisation that runs it.
- Report a campaign's stated goals, funders and results from published sources.
- Draft campaign material for human review before publication.
Moral aspects Filled
- Campaigns shape votes, health behaviour and giving, so concealed funding and fake support corrupt public decisions.
- Targeted persuasion exploits what is known about people's vulnerabilities.
Who is affected
- People targeted by the campaign
- Donors and supporters
- The wider public
Owners Filled
Steward
The organisation or group that runs it; electoral and advertising regulators govern disclosure.
Master systems
- Electoral commission campaign finance registers
Links to other meta-models Filled
parent
- Q1190554 - registry parent class
- Q1656682 - registry parent class
- Q43229 - registry parent class
related
- planned event - in registry terms
- organization - in registry terms, when institutionalised
- occurrence - in registry terms
- communication strategy - to reach audiences
What else AI and robots need to interact with it Filled
Identity and identifiers required Filled
- Vercy registry: vr.tr.campaign
- Wikidata: Q6056746 (https://www.wikidata.org/wiki/Q6056746)
Direct properties not applicable Not applicable
Not applicable
Plane SOC: no invented physical properties.
Recognition optional Filled
- Organised effort toward a goal
- Advocacy, advertising, political, public health, fundraising, safety and military campaigns; disinformation attacks
- A single event is not a campaign; a movement is broader and less organised
- Not a visible object; coordinated messages, events and activities.
Capabilities and actions required Filled
- explain the concept
- relay planning practice
- describe kinds
- distinguish disinformation
Hazards and failure modes required Filled
- Disinformation attacks
- Misleading advertising
- Campaign fatigue
- Confusing senses of campaign
Standards and interfaces required Filled
- Election and campaign finance laws
- Advertising standards
- Charity fundraising regulation
- Platform rules on coordinated inauthentic behaviour
Context of use required Filled
- Achieving a goal through coordinated action.
- political and election campaigns
- advertising and marketing campaigns
- public health and safety campaigns
- advocacy and social campaigns such as Buy British
- fundraising, book drives and volunteer campaigns such as proofreading campaigns
- military campaigns
- hostile campaigns such as disinformation attacks
Sources Filled
- Wikidata item Q6056746: campaign - identity and sense of the item
- Wikipedia (de): Kampagne - general description of the item
Open questions
- Should political campaign and advertising campaign be separate primary entries?
- How should communication research be linked?
- The registry entry has merged aliases naming specific campaigns and disinformation attacks; should they be split off?
Machine files
Provenance
thing registry research (pass 2) · unreviewed
Built from: models/things/publications/thing-q6056746/spec.json