Published

Advertisement / Promotion

vr.wm-eco-028 · wm-eco-028-advertisement-promotion

Represent a governed promotional-instrument specification family with discriminated advertisement and sales-promotion profiles so agents can understand claims, evidence, disclosures, creative and placement bindings, benefit mechanics, terms, lifecycle, observations and remedies without confusing approval with legality, release with dissemination, exposure with effectiveness or redemption with settlement.

World Models Society, people and institutions SOC.ECO.ADS

Bundle → Layer → Finding → Questions Classifiers What it is Why it exists Distinguishing features What robots and AI may and may not do Moral aspects Owners Links to other meta-models Identity and identifiers Direct properties Recognition Capabilities and actions Hazards and failure modes Standards and interfaces Context of use Sources

Bundle → Layer → Finding → Questions Filled

6 bundles · 12 layers · 24 findings · 72 questions

Identity, boundary, standing and responsibility Groups advertisement or promotion context for identity, boundary, standing and responsibility.

Promotional instrument identity, subtype and version

Groups source-qualified advertisement or promotion context for promotional instrument identity, subtype and version.

Promotional record ID, profile, version, status and master system

Records promotional record id, profile, version, status and master system as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish promotional record id, profile, version, status and master system? identity
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on promotional record id, profile, version, status and master system, for which purpose and under what authority or restriction? provenance
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify promotional record id, profile, version, status and master system? quality

Advertisement versus sales-promotion discriminator and whole-part boundary

Records advertisement versus sales-promotion discriminator and whole-part boundary as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish advertisement versus sales-promotion discriminator and whole-part boundary? classification
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on advertisement versus sales-promotion discriminator and whole-part boundary, for which purpose and under what authority or restriction? ownership
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify advertisement versus sales-promotion discriminator and whole-part boundary? validation

Sponsor, advertiser, payer, publisher and intermediary standing

Groups source-qualified advertisement or promotion context for sponsor, advertiser, payer, publisher and intermediary standing.

Sponsor, advertiser, beneficiary, payer and responsible party

Records sponsor, advertiser, beneficiary, payer and responsible party as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish sponsor, advertiser, beneficiary, payer and responsible party? authority
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on sponsor, advertiser, beneficiary, payer and responsible party, for which purpose and under what authority or restriction? authority
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify sponsor, advertiser, beneficiary, payer and responsible party? security

Publisher, platform, agency, endorser, seller and intermediary roles

Records publisher, platform, agency, endorser, seller and intermediary roles as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish publisher, platform, agency, endorser, seller and intermediary roles? relationship
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on publisher, platform, agency, endorser, seller and intermediary roles, for which purpose and under what authority or restriction? requirement
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify publisher, platform, agency, endorser, seller and intermediary roles? privacy

Message, claim, evidence and disclosure Groups advertisement or promotion context for message, claim, evidence and disclosure.

Proposition, claim, comparison and qualification

Groups source-qualified advertisement or promotion context for proposition, claim, comparison and qualification.

Promoted subject, proposition, claim, qualification and omission

Records promoted subject, proposition, claim, qualification and omission as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish promoted subject, proposition, claim, qualification and omission? evidence
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on promoted subject, proposition, claim, qualification and omission, for which purpose and under what authority or restriction? constraint
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify promoted subject, proposition, claim, qualification and omission? retention

Comparative, superlative, environmental, health and safety claim basis

Records comparative, superlative, environmental, health and safety claim basis as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish comparative, superlative, environmental, health and safety claim basis? validation
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on comparative, superlative, environmental, health and safety claim basis, for which purpose and under what authority or restriction? process
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify comparative, superlative, environmental, health and safety claim basis? access

Substantiation, endorsement, sponsorship and required disclosure

Groups source-qualified advertisement or promotion context for substantiation, endorsement, sponsorship and required disclosure.

Substantiation evidence, reasonable basis, test and validity

Records substantiation evidence, reasonable basis, test and validity as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish substantiation evidence, reasonable basis, test and validity? quality
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on substantiation evidence, reasonable basis, test and validity, for which purpose and under what authority or restriction? event
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify substantiation evidence, reasonable basis, test and validity? exception

Endorsement, material connection, sponsorship, ad marking and disclosure

Records endorsement, material connection, sponsorship, ad marking and disclosure as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish endorsement, material connection, sponsorship, ad marking and disclosure? requirement
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on endorsement, material connection, sponsorship, ad marking and disclosure, for which purpose and under what authority or restriction? measurement
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify endorsement, material connection, sponsorship, ad marking and disclosure? interoperability

Creative, media, placement and technical profiles Groups advertisement or promotion context for creative, media, placement and technical profiles.

Creative expression, format, language and accessibility

Groups source-qualified advertisement or promotion context for creative expression, format, language and accessibility.

Creative expression, language, format, component, accessibility and rights binding

Records creative expression, language, format, component, accessibility and rights binding as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish creative expression, language, format, component, accessibility and rights binding? composition
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on creative expression, language, format, component, accessibility and rights binding, for which purpose and under what authority or restriction? evidence
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify creative expression, language, format, component, accessibility and rights binding? decision

Advertising mark, native separation, interactivity and rendering constraints

Records advertising mark, native separation, interactivity and rendering constraints as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish advertising mark, native separation, interactivity and rendering constraints? constraint
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on advertising mark, native separation, interactivity and rendering constraints, for which purpose and under what authority or restriction? quality
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify advertising mark, native separation, interactivity and rendering constraints? identity

Channel, placement, inventory, delivery and supply-path bindings

Groups source-qualified advertisement or promotion context for channel, placement, inventory, delivery and supply-path bindings.

Channel, placement, inventory, schedule, frequency and delivery binding

Records channel, placement, inventory, schedule, frequency and delivery binding as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish channel, placement, inventory, schedule, frequency and delivery binding? relationship
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on channel, placement, inventory, schedule, frequency and delivery binding, for which purpose and under what authority or restriction? validation
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify channel, placement, inventory, schedule, frequency and delivery binding? classification

Seller, buyer, intermediary, authorization, demand and supply chain

Records seller, buyer, intermediary, authorization, demand and supply chain as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish seller, buyer, intermediary, authorization, demand and supply chain? provenance
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on seller, buyer, intermediary, authorization, demand and supply chain, for which purpose and under what authority or restriction? security
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify seller, buyer, intermediary, authorization, demand and supply chain? composition

Promotion mechanics, eligibility, terms and economics Groups advertisement or promotion context for promotion mechanics, eligibility, terms and economics.

Benefit mechanic, eligibility, limits and exclusions

Groups source-qualified advertisement or promotion context for benefit mechanic, eligibility, limits and exclusions.

Promotion benefit, mechanic, coupon, discount, reward and value

Records promotion benefit, mechanic, coupon, discount, reward and value as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish promotion benefit, mechanic, coupon, discount, reward and value? classification
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on promotion benefit, mechanic, coupon, discount, reward and value, for which purpose and under what authority or restriction? privacy
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify promotion benefit, mechanic, coupon, discount, reward and value? relationship

Eligibility, exclusion, quantity, window, territory, product and party criteria

Records eligibility, exclusion, quantity, window, territory, product and party criteria as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish eligibility, exclusion, quantity, window, territory, product and party criteria? constraint
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on eligibility, exclusion, quantity, window, territory, product and party criteria, for which purpose and under what authority or restriction? retention
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify eligibility, exclusion, quantity, window, territory, product and party criteria? state

Terms, entry, redemption, validation and settlement boundaries

Groups source-qualified advertisement or promotion context for terms, entry, redemption, validation and settlement boundaries.

Terms disclosure, entry, participation and redemption instructions

Records terms disclosure, entry, participation and redemption instructions as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish terms disclosure, entry, participation and redemption instructions? requirement
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on terms disclosure, entry, participation and redemption instructions, for which purpose and under what authority or restriction? access
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify terms disclosure, entry, participation and redemption instructions? lifecycle

Redemption claim, validation, reservation, clearing and settlement references

Records redemption claim, validation, reservation, clearing and settlement references as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish redemption claim, validation, reservation, clearing and settlement references? process
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on redemption claim, validation, reservation, clearing and settlement references, for which purpose and under what authority or restriction? exception
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify redemption claim, validation, reservation, clearing and settlement references? temporal

Lifecycle, observation, risk and remedy Groups advertisement or promotion context for lifecycle, observation, risk and remedy.

Revision, approval, release, dissemination and performance observations

Groups source-qualified advertisement or promotion context for revision, approval, release, dissemination and performance observations.

Draft, review, approved, released, paused, withdrawn, expired and superseded state

Records draft, review, approved, released, paused, withdrawn, expired and superseded state as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish draft, review, approved, released, paused, withdrawn, expired and superseded state? lifecycle
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on draft, review, approved, released, paused, withdrawn, expired and superseded state, for which purpose and under what authority or restriction? interoperability
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify draft, review, approved, released, paused, withdrawn, expired and superseded state? spatial

Serve, impression, viewability, interaction, conversion and redemption observation

Records serve, impression, viewability, interaction, conversion and redemption observation as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish serve, impression, viewability, interaction, conversion and redemption observation? event
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on serve, impression, viewability, interaction, conversion and redemption observation, for which purpose and under what authority or restriction? decision
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify serve, impression, viewability, interaction, conversion and redemption observation? provenance

Targeting, safety, complaint, challenge and remediation

Groups source-qualified advertisement or promotion context for targeting, safety, complaint, challenge and remediation.

Targeting, privacy, minor, vulnerability, brand safety and prohibited use

Records targeting, privacy, minor, vulnerability, brand safety and prohibited use as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish targeting, privacy, minor, vulnerability, brand safety and prohibited use? privacy
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on targeting, privacy, minor, vulnerability, brand safety and prohibited use, for which purpose and under what authority or restriction? identity
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify targeting, privacy, minor, vulnerability, brand safety and prohibited use? ownership

Complaint, challenge, takedown, correction, regulator and dispute reference

Records complaint, challenge, takedown, correction, regulator and dispute reference as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish complaint, challenge, takedown, correction, regulator and dispute reference? exception
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on complaint, challenge, takedown, correction, regulator and dispute reference, for which purpose and under what authority or restriction? classification
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify complaint, challenge, takedown, correction, regulator and dispute reference? authority

Governance, provenance, time, access and interoperability Groups advertisement or promotion context for governance, provenance, time, access and interoperability.

Source, revision, quality, conflict, time and retention

Groups source-qualified advertisement or promotion context for source, revision, quality, conflict, time and retention.

Source, revision, evidence quality, confidence, conflict and history

Records source, revision, evidence quality, confidence, conflict and history as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish source, revision, evidence quality, confidence, conflict and history? provenance
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on source, revision, evidence quality, confidence, conflict and history, for which purpose and under what authority or restriction? composition
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify source, revision, evidence quality, confidence, conflict and history? requirement

Validity, publication, event, observation, ingestion, knowledge and retention clocks

Records validity, publication, event, observation, ingestion, knowledge and retention clocks as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish validity, publication, event, observation, ingestion, knowledge and retention clocks? temporal
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on validity, publication, event, observation, ingestion, knowledge and retention clocks, for which purpose and under what authority or restriction? relationship
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify validity, publication, event, observation, ingestion, knowledge and retention clocks? constraint

Access, validation, conformance and loss-aware projection

Groups source-qualified advertisement or promotion context for access, validation, conformance and loss-aware projection.

Purpose, authority, access, minimum disclosure, exception and audit

Records purpose, authority, access, minimum disclosure, exception and audit as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish purpose, authority, access, minimum disclosure, exception and audit? access
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on purpose, authority, access, minimum disclosure, exception and audit, for which purpose and under what authority or restriction? state
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify purpose, authority, access, minimum disclosure, exception and audit? process

Profile, schema, conformance, taxonomy version and loss-aware projection

Records profile, schema, conformance, taxonomy version and loss-aware projection as source-qualified advertisement or promotion context while campaign, creative, offer, price, placement, delivery, interaction, redemption, finance, party, consent, enforcement and records masters remain independently identifiable.

Which stable promotional-instrument, advertisement, promotion, revision, claim, creative and external-master identities plus discriminated subtype establish profile, schema, conformance, taxonomy version and loss-aware projection? interoperability
Who sponsors, pays, creates, approves, publishes, sells, presents, observes, challenges or may rely on profile, schema, conformance, taxonomy version and loss-aware projection, for which purpose and under what authority or restriction? lifecycle
Which claim, rule, taxonomy, evidence, method, version, scope, event time, observation time, uncertainty, correction history and projection loss qualify profile, schema, conformance, taxonomy version and loss-aware projection? event

Classifiers Filled

Family: World Models
Category: Society, people and institutions
Entry kind: aggregate
Navigation path: NAV.SOC.ECO.ADS
Domain: SOC.ECO.ADS
Industry: Cross-industry
Tags: advertisementpromotionsoc.eco.ads

What it is Filled

Owns promotional-record identity, mandatory advertisement-versus-sales-promotion discriminator, revisions, profiles and state; sponsor, advertiser, beneficiary, payer, responsible-party, publisher, platform, agency, endorser, seller and intermediary role bindings; promoted-subject, proposition, claim, qualification, omission, comparative basis, evidence, test, endorsement, material connection, sponsorship and required-disclosure assertions; creative, content, language, format, accessibility, ad-marking, native-separation, interactivity and rights bindings; channel, placement, inventory, schedule, frequency, seller authorization and supply-path references; promotion benefit, coupon, discount, reward, value, eligibility, exclusions, quantity, window, territory, terms, entry and redemption instructions; external redemption, clearing and settlement references; draft, review, approval, release, pause, withdrawal, expiry, supersession and correction states; external serve, impression, viewability, interaction, conversion and redemption observations; targeting, privacy, minors, vulnerability, prohibited use, brand safety, complaint, challenge, takedown, regulator and dispute references; distinct clocks, provenance, quality, access, retention, validation and loss-aware projections. External campaign, creative work, product, service, offer, price, party, audience, consent, placement, inventory, communication, observation, order, contract, payment, ledger, enforcement and records masters remain authoritative.

In scope

Promotional identity, advertisement and sales-promotion subtypes, parties, claims, evidence, endorsement, sponsorship, disclosure, creative, media and placement bindings
Promotion mechanics, benefits, eligibility, exclusions, terms, lifecycle, external observations, targeting safeguards, complaints, corrections, clocks, provenance, access, retention, validation and projections

Out of scope

Owning Campaign, Creative Work, Content, Product, Service, Offer, Price, Party, Audience, Segment, Contact Point, Consent, Preference, Placement, Inventory, Communication, Delivery, Interaction, Observation, Order, Contract, Invoice, Payment, Ledger, Complaint, Enforcement Case or Records masters
Treating advertisement and sales promotion as one undifferentiated instance type, or treating claim, evidence, approval, legality, release, serve, impression, viewability, response, conversion, redemption and settlement as mutually proving states
Autonomous protected-group targeting, sensitive-attribute inference, claim invention, evidence fabrication, endorsement, hidden advertising, content publication, media purchase, benefit commitment, contact, personal-data disclosure or record destruction

Why it exists Filled

Distinguishing features Filled

Holds the promotional instrument and its claims, not the campaign that schedules it or the creative work that carries it.
Requires an explicit discriminator: an advertisement communicates a message, a sales promotion offers a time-limited benefit with terms.
Keeps claim, substantiation, approval and legality as separate assertions, so an approved advert is not presumed lawful.
Records exposure, response and redemption as external observations, not as proof of effectiveness or settlement.

What robots and AI may and may not do Filled

Must not

Invent or strengthen a claim, a testimonial or substantiating evidence.
Target or exclude people by inferred sensitive traits or protected characteristics.
Publish creative, buy media or commit a promotional benefit on its own initiative.
Hide the commercial nature of content or omit a required material-connection disclosure.
Treat approval or release as proof that a promotion is lawful in every market.

Only with a human decision

Approving claims and their substantiation for release.
Releasing, withdrawing or correcting a promotion in response to a complaint or regulator.
Setting targeting criteria that involve minors or sensitive audiences.

May

Register a promotional instrument and classify it as advertisement or sales promotion.
Check that every claim has linked substantiation and the required disclosures before review.
Flag missing sponsorship or material-connection disclosures on endorsements.
Attach delivery and redemption observations from external systems with their source.

Moral aspects Filled

Misleading claims and hidden advertising exploit consumers' trust and distort their choices.
Behavioural targeting can discriminate or exploit vulnerable people, including children.
Undisclosed endorsements deceive audiences about who is speaking and why.
Unsubstantiated environmental claims mislead buyers and undermine real sustainability efforts.

Who is affected

Consumers and audiences exposed to the promotion
Children and other vulnerable audiences
Competitors named in comparative claims
Endorsers and influencers

Owners Filled

Steward

Dimension owner, namespace authority, accountable sponsor and delegated advertising, promotion, creative, media, commercial, privacy, legal, accessibility and records authorities

Roles

Sponsor and advertiser: Own purpose, promoted subject, claims, intended audience, budget boundary and accountable authorization.
Promotion owner: Own subtype, mechanics, terms, eligibility, exclusions, lifecycle and remedy coordination.
Creative and accessibility steward: Own creative bindings, languages, formats, ad marking, disclosures, rights and accessibility review.
Media and supply-path steward: Own channel, placement, inventory, seller authorization, intermediaries, brand safety and technical profiles.
Claims and evidence reviewer: Own claim qualification, substantiation, comparative basis, endorsements, conflicts and evidence quality.
Privacy, legal and consumer-protection authority: Own jurisdiction, targeting, minors, vulnerable persons, consent, objection, prohibited practices, complaints and takedowns.
Interoperability and records steward: Own mappings, conformance, projection loss, audit, legal hold and disposition policy.

Links to other meta-models Filled

references

WM-MED-001 - Bind exact Creative Work revisions under the provisional parent signal without granting containment or cascade authority.
WM-ECO-027 and Campaign, Product, Service, Offer, Price, Party, Audience, Consent, Placement, Inventory, Communication, Observation, Order, Contract, Payment, Ledger, Complaint, Enforcement and Records models - Resolve external coordination, subjects, roles, permissions, delivery, outcome, transaction and governance identities without duplicating their lifecycles.

aligned

IAB AdCOM, OpenRTB, Native, VAST, Ad Product Taxonomy, ads.txt, sellers.json, SupplyChain, Open Measurement and Data Transparency - Project version-pinned digital-advertising object, transport, classification, supply-chain and measurement profiles with declared loss.
GS1 Digital Coupon Management and GCN; FTC guidance; EU DSA, UCPD, comparative-advertising, GDPR and ePrivacy texts; RFC 3339; PROV-O; DQV; ODRL; OpenAPI 3.1.1 - Project promotion, jurisdiction, temporal, provenance, quality, policy and API views without claiming universal law or conformance.

neighbor

WM-MED-001 Creative Work - The unified registry supplies a provisional parent signal only. Advertisement is a governed promotional use and claim context that binds an exact creative revision; it does not own the creative work, expression or rights lifecycle.
WM-ECO-027 Marketing Campaign - A campaign coordinates objectives, audience, channels, schedule, budget and measurement. This model defines the promotional instrument, claim, disclosure, creative or benefit mechanics bound into that campaign.
Offer, Price, Product, Service, Coupon, Order, Payment and Ledger - A sales promotion describes presented benefit mechanics and terms; authoritative eligibility, entitlement, transaction, redemption, clearing, settlement and accounting outcomes remain external.
Placement, delivery, impression, viewability, interaction and conversion - The promotional record binds intended media and technical profiles. Every dissemination or performance fact is an independently identified source-qualified observation.
IAB, GS1, EU, FTC, RFC, PROV, DQV, ODRL and OpenAPI - Each representation covers a channel, promotion, jurisdiction, temporal, provenance, quality, policy or API facet; every mapping is version-pinned, profile-qualified and loss-declaring.

parent

WM-MED-001

What else AI and robots need to interact with it Filled

Sources Filled

Advertising Common Object Model - IAB Technology Laboratory
OpenRTB - IAB Technology Laboratory
OpenRTB Dynamic Native Ads - IAB Technology Laboratory
Digital Video Ad Serving Template - IAB Technology Laboratory
Ad Product Taxonomy - IAB Technology Laboratory
Authorized Digital Sellers - IAB Technology Laboratory
sellers.json and SupplyChain Object - IAB Technology Laboratory
Open Measurement SDK - IAB Technology Laboratory
Data Transparency Standard - IAB Technology Laboratory
Digital Coupon Management Standard Specification - GS1
Global Coupon Number - GS1
Advertising and Marketing - United States Federal Trade Commission
Advertising FAQs: A Guide for Small Business - United States Federal Trade Commission
Endorsement Guides: What People Are Asking - United States Federal Trade Commission
Digital Services Act - European Union
Unfair Commercial Practices Directive - European Union
Misleading and Comparative Advertising Directive - European Union
General Data Protection Regulation - European Union
Directive on privacy and electronic communications - European Union
Date and Time on the Internet: Timestamps - Internet Engineering Task Force
PROV-O: The PROV Ontology - World Wide Web Consortium
Data Quality Vocabulary - World Wide Web Consortium
ODRL Information Model 2.2 - World Wide Web Consortium
OpenAPI Specification 3.1.1 - OpenAPI Initiative

Open questions

Canonically adjudicate the WM-MED-001 parent signal and register relations to campaign, creative, content, product, service, offer, price, party, audience, consent, placement, communication, observation, transaction, finance, complaint, enforcement and records models.
Evaluate whether channel and transaction implementations require Advertisement and Sales Promotion to become separate canonical models while preserving this family as an assembly.
Create broadcast, print, out-of-home, search, social, influencer, retail, direct, native, video, audio, political, health, finance, alcohol, gambling, children and environmental-claim profiles.
Benchmark and conformance-test claim substantiation, disclosure prominence, seller authorization, supply-path, invalid-traffic, viewability, targeting, eligibility, redemption and settlement mappings.
Validate jurisdiction, channel, protected-group, minors, prohibited-product, green-claim, endorsement, accessibility, tax, accounting, privacy, complaint, takedown and records policies.
Pin exact IAB and GS1 release artefacts and obtain independent advertising, promotion, legal, privacy, accessibility, finance and data-governance review before promotion beyond reviewable-draft assurance.
Claude and Grok each timed out on one bounded attempt; no independent external result was admitted.
WM-MED-001 is only a provisional parent signal and the frozen relation ledger contains no settled WM-ECO-028 edge.
Channel, sector and jurisdiction profiles for broadcast, print, out-of-home, search, social, influencer, retail, direct, native, video, audio, political, health, finance, alcohol, gambling, children and environmental claims require separate validation.
IAB specifications cover digital-advertising transport and transparency profiles, GS1 covers coupon profiles, and neither proves legal compliance or universal scope.
Exact release pins, licensed terms, implementation mappings, accessibility, tax, accounting, legal and independent external review remain outstanding.

Machine files

Card as JSON Specification AGENTS.md Source Card backlog vercy.card/1

Provenance

world-models research · reviewable-draft

Built from: models/wm-eco-028-advertisement-promotion/spec.yaml, ver-cy/world-models/card-supplements/wm-eco-028-advertisement-promotion.json