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Research draft

advertising

vr.tr.advertising · INF.KNW

Let an agent handle advertising by medium, rules, disclosure, targeting and complaints, helping people recognise ads and understand their rights.

Thing Registry Information and virtual systems

Research draft, second pass

A second pass drafted this model: the structure a model of this thing needs, and what is known about it in the world. The line under this one says how the second half was obtained - researched against sources, or recalled without web access, in which case nothing here was read anywhere and every claim is a lead to verify. Unreviewed either way.

written by Claude from model knowledge without web access - no source was read, every claim is a lead to verify

Researched by: Claude

Purpose and description

Let an agent handle advertising by medium, rules, disclosure, targeting and complaints, helping people recognise ads and understand their rights.

Paid communication intended to promote products, services, organisations or ideas, delivered through media such as print, broadcast, outdoor, online, social media and in-store displays; regulated for truthfulness, protection of children and privacy.

What it is for: Promoting offerings and funding media.

It can be recognise and label advertising; check advertising rules; manage ad targeting and privacy settings; complain about misleading ads.

Distinguishing features

Paid promotion

Many media

Regulated for honesty

Often data-targeted

What it looks like

Posters, commercials, banners, sponsored posts and product placements.

How it is recognised

Ad or sponsored labels

Brand messages and calls to action

Editorial content is not advertising

Related models

is a kind of - category

creative work and service

is part of - broader

marketing

is regulated by - regulator

advertising standards body

uses - targeting

personal data

In practice

Families and kinds

print advertising

broadcast advertising

outdoor advertising

online and social media advertising

product placement and sponsorship

Standards and regulation

Advertising codes such as the ICC Advertising and Marketing Communications Code

EU Unfair Commercial Practices Directive

Digital Services Act ad transparency

Failure modes and hazards

Misleading claims

Undisclosed ads

Targeting of children or vulnerable people

Also called

advertising salespersontransformer columnadvertising columnPersil clockwall-painted advertisingAdvertising balloonadvertising campaigncampaign advertisingattack adopportunity to seeAmazon Prime Dayteaser campaignNational Fluid Milk Processor Promotion ProgramContent partnershipparty political broadcasteducational advertisementclassified advertisingadvertising fairy taleedition of commercial cataloguehatch, match, and dispatchpersonal advertisementpixel advertisingsemantic advertisingfuneral noticeelection postertamegakiShowreelaudio-visual advertisementinterracial personalsmissed connectioninfomercialfilm advertisementAdvertising-Based Video On Demandpodcast trailer episodeinformative advertisingnative advertisingfalse advertisingmisleading advertisingmailshotpromotional film

+86

Where this came from

wikidata · CC0 1.0

Source repository Registry entry point

Also registered as vr.tr.advertising

Drafted structure

Bundle to layer to finding to question, as the second pass will find it: 4 bundles · 8 layers · 8 findings · 16 questions.

Ad What it is.

Ads must be identifiable.

Identify

Labels.

Identify

Recognising ads.

  1. Is this content an advertisement or sponsored? boundary
  2. Is it clearly labelled? boundary

Advertiser

Who paid.

Advertiser

Advertiser.

  1. Who paid for the ad, according to the platform ad library? provenance
  2. Is it a political ad? boundary
Rules Codes.

Ads are regulated.

Claims

Substantiation.

Claims

Claims.

  1. Can the claims in the ad be substantiated? boundary
  2. Which code applies? provenance

Children

Protection.

Children

Protecting children.

  1. What rules protect children from certain ads here? provenance
  2. Are foods high in fat, salt or sugar restricted? provenance
Privacy Targeting.

Targeting uses data.

Settings

Controls.

Settings

Ad settings.

  1. How can a person see why they were shown an ad and change settings? action
  2. Which consent rules apply? provenance

Data

Rights.

Data

Data rights.

  1. How can someone object to data use for advertising? action
  2. Which law applies? provenance
Complaints Redress.

People can complain.

Complain

Regulator.

Complain

Complaints.

  1. Where can a misleading or offensive ad be reported? action
  2. What happens next? provenance

Scams

Fraudulent ads.

Scams

Scam ads.

  1. Is this ad a scam, such as a fake investment or celebrity endorsement? boundary
  2. How can it be reported to the platform and authorities? action

What the second pass must settle

  • Should media types be separate entries?
  • How should ad libraries be linked?
  • How should regulator codes be localised?
Draft as JSON