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Published

advertising

vr.tr.advertising · thing-q37038

Let an agent handle advertising by medium, rules, disclosure, targeting and complaints, helping people recognise ads and understand their rights.

Thing Registry Information and virtual systems INF.KNW
Bundle → Layer → Finding → QuestionsClassifiersWhat it isWhy it existsDistinguishing featuresWhat robots and AI may and may not doMoral aspectsOwnersLinks to other meta-modelsIdentity and identifiersDirect propertiesRecognitionCapabilities and actionsHazards and failure modesStandards and interfacesContext of useSources

Bundle → Layer → Finding → Questions Filled

4 bundles · 8 layers · 8 findings · 16 questions

Ad What it is.

Identify

Labels.

Identify

Recognising ads.

  1. Is this content an advertisement or sponsored? boundary
  2. Is it clearly labelled? boundary

Advertiser

Who paid.

Advertiser

Advertiser.

  1. Who paid for the ad, according to the platform ad library? provenance
  2. Is it a political ad? boundary
Rules Codes.

Claims

Substantiation.

Claims

Claims.

  1. Can the claims in the ad be substantiated? boundary
  2. Which code applies? provenance

Children

Protection.

Children

Protecting children.

  1. What rules protect children from certain ads here? provenance
  2. Are foods high in fat, salt or sugar restricted? provenance
Privacy Targeting.

Settings

Controls.

Settings

Ad settings.

  1. How can a person see why they were shown an ad and change settings? action
  2. Which consent rules apply? provenance

Data

Rights.

Data

Data rights.

  1. How can someone object to data use for advertising? action
  2. Which law applies? provenance
Complaints Redress.

Complain

Regulator.

Complain

Complaints.

  1. Where can a misleading or offensive ad be reported? action
  2. What happens next? provenance

Scams

Fraudulent ads.

Scams

Scam ads.

  1. Is this ad a scam, such as a fake investment or celebrity endorsement? boundary
  2. How can it be reported to the platform and authorities? action

Classifiers Filled

Family
Thing Registry
Category
Information and virtual systems
Entry kind
thing
Plane
INF
Domain
INF.KNW
Other names and narrower kinds
advertising salesperson, transformer column, advertising column, Persil clock, wall-painted advertising, Advertising balloon, advertising campaign, campaign advertising, attack ad, opportunity to see, Amazon Prime Day, teaser campaign

What it is Filled

Paid communication intended to promote products, services, organisations or ideas, delivered through media such as print, broadcast, outdoor, online, social media and in-store displays; regulated for truthfulness, protection of children and privacy.

Why it exists Filled

Let an agent handle advertising by medium, rules, disclosure, targeting and complaints, helping people recognise ads and understand their rights.

Distinguishing features Filled

  • Paid promotion
  • Many media
  • Regulated for honesty
  • Often data-targeted

What robots and AI may and may not do Filled

Must not

  • Make false or misleading claims about products, prices or health effects.
  • Target children or vulnerable people with advertising for harmful products.
  • Disguise advertising as independent reviews or news.
  • Use personal data for targeting without a lawful basis.

Only with a human decision

  • Launching campaigns on health, finance or political topics.

May

  • Draft or review advertising for a client who authorized it, following advertising codes.
  • Label paid content clearly as advertising.

Moral aspects Filled

  • Advertising can manipulate, especially children and people in difficulty.
  • Targeting based on personal data intrudes on privacy.

Who is affected

  • Consumers
  • Children
  • Competitors

Owners Filled

Steward

The advertiser answers for its ads; advertising standards bodies enforce codes.

Links to other meta-models Filled

parent

  • Q11028 - registry parent class
  • Q17537576 - registry parent class
  • Q7406919 - registry parent class

related

  • creative work and service - category
  • marketing - broader
  • advertising standards body - regulator
  • personal data - targeting

What else AI and robots need to interact with it Filled

Identity and identifiers required Filled

  • Vercy registry: vr.tr.advertising
  • Wikidata: Q37038 (https://www.wikidata.org/wiki/Q37038)

Direct properties not applicable Not applicable

Not applicable

Plane INF: no invented physical properties.

Recognition optional Filled

  • Ad or sponsored labels
  • Brand messages and calls to action
  • Editorial content is not advertising
  • Posters, commercials, banners, sponsored posts and product placements.

Capabilities and actions required Filled

  • recognise and label advertising
  • check advertising rules
  • manage ad targeting and privacy settings
  • complain about misleading ads

Hazards and failure modes required Filled

  • Misleading claims
  • Undisclosed ads
  • Targeting of children or vulnerable people

Standards and interfaces required Filled

  • Advertising codes such as the ICC Advertising and Marketing Communications Code
  • EU Unfair Commercial Practices Directive
  • Digital Services Act ad transparency

Context of use required Filled

  • Promoting offerings and funding media.
  • print advertising
  • broadcast advertising
  • outdoor advertising
  • online and social media advertising
  • product placement and sponsorship

Sources Filled

  1. Wikidata item Q37038: advertising - identity and sense of the item
  2. Wikipedia: Advertising - general description of the item

Open questions

  • Should media types be separate entries?
  • How should ad libraries be linked?
  • How should regulator codes be localised?

Machine files

Card as JSON Specification Card backlog vercy.card/1

Provenance

thing registry research (pass 2) · unreviewed

Built from: models/things/publications/thing-q37038/spec.json